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A Little Extra Digital Spend in the Online/TV Ad Mix Goes a Long Way February 26, 2013 
For the past several years, the money spent on online advertising has grown at the expense of other media platforms. That trend will probably continue, suggests a new report released Monday by the Interactive Advertising Bureau suggests; it finds that brands will benefit from a 15 percent shift from the TV ad spend to online video.
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HootSuite for Twitter Gives Advertisers a Souped-Up Dashboard February 22, 2013 
HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.
This is a significant step for HootSuite's users, said Greg Gunn, VP of business development.
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Microsoft Shoots for New Outlook.com Users by Targeting Less February 20, 2013 
Microsoft has made its new Outlook.com email service generally available, following six months of receiving and incorporating user feedback. The service is ready to scale to a billion people, the company said, and Hotmail users will be shifted over to form the core of that base.
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Facebook Hopes Friends Will Let Friends Promote Posts February 15, 2013 
Facebook is allowing users with a little extra money to promote the status updates, photos or videos of a friend on the social network, according to multiple media reports. The world's largest social network uses certain algorithms to determine which posts get the most traction on Facebook.
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Yahoo, Google Buddy Up for Display-Ad Deal February 08, 2013 
Yahoo and Google on Wednesday announced a nonexclusive agreement to display ads on various Yahoo properties and certain cobranded sites using Google's AdSense for Content and its AdMob services. Because the agreement is nonexclusive, Yahoo will continue to display ads from other providers, including Microsoft's Bing.
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No Easy Explanation for Racial Bias Found in Google Ads February 07, 2013 
Google ads appear to have a racial bias, according to a study conducted by a Harvard professor. Google AdSense ads relating to the word "arrest" tend to appear more often in the search results for names commonly identified with black people than for those more often associated with white people, Latanya Sweeney found.
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Wall Street Gives Facebook the Skunk Eye February 01, 2013 
Facebook's rise in overall ad revenue helped the company beat Wall Street expectations on its quarterly earnings, but promises from the company to continue spending heavily in hiring and new initiatives kept investors from sending the stock price soaring.
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Online Warm-ups: Super Bowl Advertisers' New Game Plan February 01, 2013 
As the U.S. prepares for kick-off of Sunday's Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their commercials online in advance.
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Is the Time Ripe for BlackBerry? February 01, 2013 
BlackBerry 10 may have had its thunder stolen by "BlackBerry" -- that is, the announcement that "Research In Motion" has been deep-sixed, and the company name is now the same as its iconic brand. The rebranding is an effort to put more juice behind the launch of the highly anticipated new BB10 operating system and compatible handsets, propelling a potential turnaround.
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Pinterest Plays With More Prominent Pics January 31, 2013 
Pinterest, the social scrapbooking site that has quickly captured the Web's attention, this week rolled out a beta test of a redesigned look that features larger pictures and a new way of navigating pages. The biggest change to Pinterest is that images are larger, and there's more information on pins.
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YouTube May Begin Nickel-and-Diming Viewers January 31, 2013 
Google may be getting ready to launch paid subscription channels on YouTube. The new offering would be part of Google's larger plan to keep viewers tuned in to its popular video service as long as possible, while developing new revenue streams including premium ad dollars.
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Google Posts Gangbuster Growth in Q4 January 23, 2013 
Google wowed analysts and shareholders with its fourth-quarter earnings released on Tuesday. The search engine giant reported consolidated revenues of US$14.42 billion for the quarter ending Dec. 31 -- an increase of 36 percent compared with the fourth quarter of 2011. Its GAAP net income, including a net loss from discontinued operations, was $2.89 billion, compared with $2.71 billion in Q4 2011.
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DeleteMe Mobile App Helps Keep Data Brokers at Bay January 15, 2013 
Data brokers are watching your every move online. They track the sites
you visit, articles you read, purchases you make, and even the names of
your children.To cut through the red tape of monitoring and removing
stored information, online privacy company Abine is offering a mobile version of its DeleteMe monitoring service, which is available for devices running iOS.
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France Thwarts ISP's Ad-Blocking Swipe at Google January 07, 2013 
France reportedly has stymied an Internet service provider's attempt to let users block ads. Free, a French telecommunications company with more than 5 million users, had said it would allow its customers to block online advertising. Google, the world leader in online advertising, was mum about Free's move, which "raised alarm among companies" that subsist off of paid advertisements.
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USC Report Links Ad Networks to Piracy Sites January 03, 2013 
Kim Dotcom didn't make his millions from the illegal downloads that took place on Megaupload, the now-defunct site he ran. Rather, he mostly made his money from ads that ran on the illegal download site, which highlights a need for ad networks to do a better job policing their stable of publishers.
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Q3 Online Ad Revenues Rise to New Record December 27, 2012 
Online advertising spending hit a record $9.26 billion in the third quarter of 2012, an 18 percent increase over the same period last year. The IAB Internet Advertising Revenue Report for the third quarter of 2012, released last week by the Interactive Advertising Bureau and PricewaterhouseCoopers, shows a 6 percent increase from the previous quarter.
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Feds Tighten Up Child Privacy Protection Rules December 19, 2012 
The Federal Trade Commission on Wednesday announced final amendments to the Children's Online Privacy Protection Act Rule, which governs the online collection of personal information under the age of 13. This is the culmination of a review that began in 2010 to ensure that the COPPA Rule keeps pace with changes in technology and the way kids use and access the Internet.
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Facebook to Place In-Your-Face Video Ads in News Feeds December 19, 2012 
Facebook plans to launch video advertising that will autoplay in users' news feeds some time next year, but it's not yet clear whether they'll be more like silent movies or talkies. Advertisers reportedly will have the chance to buy targeted video ads in the first part of next year. The ads will be capped at 15 seconds in length, and the video portion will make use of the autoplay function. Adding audio autoplay is still being discussed.
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Fans Willing to Pony Up for M&M's Tasty Advergame December 17, 2012 
Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid being eaten, the new game has the group -- and all M&M's -- in peril of being dropped into hot milk chocolate.
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AOL's Marketing Shuffle May Reflect Brand Uncertainty December 15, 2012 
AOL is shifting toward decentralization of its marketing efforts. The online company this week named Allie Savarino Kline as chief marketing officer of its Advertising.com unit. In the newly created position, she will have global oversight of Advertising.com and will handle marketing strategy for the group's advertising solutions for publishers, advertisers and agencies.
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