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Twitter Cards Users Get to Play With a Full Analytics Deck
January 27, 2014
Twitter has launched analytics for Twitter Cards to help users determine how well their media-rich tweets are performing on the network. Twitter Cards allow developers, brands and publishers to add photos, videos, deep links, content previews, and other rich media to their tweets. The analytics service is intended to help Cards users gain deeper insights into how their content is spreading.
Google Axes Adware-Pushing Chrome Extensions
January 20, 2014
Following reports of adware being distributed through extensions for Google's Web browser Chrome, the search giant has removed two applets from it its online store. Pulled from the Chrome Web Store were "Add to Feedly" and "Tweet This Page." Both extensions were mentioned in a Friday report about adware vendors buying popular Chrome extensions and transforming them into advertising hoses.
Free Streaming: Rdio, Spotify Duke It Out
January 17, 2014
Rdio announced Thursday that its Web users will have free, unlimited access to content, an update that came on the heels of similar news from Spotify. Spotify started offering free streaming music for iOS and Android mobile devices last month, and on Wednesday announced that it was eliminating time limits for all of its Web users. Less than a day after Spotify's update, Rdio followed suit.
Facebook Gets More Topical
January 17, 2014
Facebook on Thursday announced Trending, a new product designed to surface relevant and timely conversations occurring on the network. Displayed to the right of the user's News Feed, Trending will feature a list of topics that have recently spiked in popularity, personalized according to subjects of interest to the user. It will include topics that are trending across Facebook in general, as well.
Pentagon Wary of New Chinese Missile Vehicle
January 16, 2014
Last week, China's military took its new "ultra-high speed missile vehicle" -- or "hypersonic glide vehicle," if you prefer -- for its first test drive, raising eyebrows among U.S. defense officials. The hypersonic aircraft, capable of maneuvering at a mindboggling 10 times the speed of sound -- that's more than 7,500 miles per hour -- is designed to deliver warheads through U.S. missile defenses.
PowerLocker Takes Ransomware to a New Level
January 13, 2014
Up to now, the malware program CryptoLocker has been king of the ransomware roost, but PowerLocker may present a new challenge. "It has some interesting countermeasures to thwart researchers," said Harry Sverdlove, CTO of Bit9. Among those countermeasures are the ability to determine if it's running on a virtual machine -- and if so, to alter its behavior.
Yahoo's Mayer Highlights Content, Advertising, in Splashy Keynote
January 08, 2014
Yahoo CEO Marissa Mayer has charted the course for her company's future, and the focus is more on media than technology. She revealed a number of new products and digital magazines during her keynote speech at the Consumer Electronics show in Las Vegas with a number of guests turning up to help make announcements. Mayer reported that Yahoo has acquired Aviate.
Facebook Gently Shoves Silent Video Ads in Users' Faces
December 19, 2013
Facebook this week announced the rollout of video ads in the mobile and desktop News Feeds of some of its members. The video will begin playing in silent mode when it appears onscreen. Clicking or tapping on it will turn on the sound. Users who don't want to watch the videos can scroll or swipe past them. Facebook is pushing this to advertisers as a richer storytelling format.
Black Friday Spread Could Plague Retailers
November 26, 2013
Retailers have been trying for years to expand Black Friday shopping with extended hours and prolonged sales, and this year that trend appears to be reaching new heights, with some stores even planning to be open early on Thanksgiving Day. That's not a universal rule, however. Glenview, Ill.-based Abt Electronics, for instance, is taking a different approach.
LG Promises to Shut Down TV Spy Ops
November 21, 2013
LG Electronics on Thursday said it is preparing a firmware update to address concerns over the discovery that some of its smart TVs have been monitoring users' viewing habits and sending the information back to the company without owners' consent. The issue was discovered when UK-based IT consultant Jason Huntley found that his LG smart TV had logged the channels he was watching and sent that data back to the company.
Google May Be Barking Up Wrong Tree With EU Watchdog Plan
November 08, 2013
Google and the European Commission's delicate negotiations on a settlement regarding the search engine giant's alleged antitrust violations this week hit an unusual snag: The terms of Google's second offer were outed on Wednesday, opening them up to unexpected public scrutiny. The new offer -- including the proposed appointment of a monitor to oversee Google's antitrust compliance -- is inadequate, Consumer Watchdog said.
Measuring the Expanding Video Data Universe
November 04, 2013
Visible Measures measures via a massive analytics capability an ocean of video at some impressively high scales. By creating very deep census data of everything that's happened in the video space, Visible Measures uses unique statistical processes to figure out exactly what patterns emerge within video usage at high speed and massive scale and granularity.
Google, Partners Caught in Patent Lawsuit Blizzard
November 01, 2013
A consortium of technology companies is suing Google and Android manufacturers in its first patent lawsuits after it outbid the search giant for thousands of patents previously owned by Nortel. Rockstar, owned by Apple, Microsoft, BlackBerry, Ericsson, Sony and EMC, has accused Google of infringing on seven patents relating to technology that matches search terms to advertising.
Teen Dropout Rate Spooks Facebook Investors
October 31, 2013
Facebook on Wednesday reported a rise in third-quarter profit and growth in mobile ad revenue. It posted total revenue of $2.02 billion, a 60 percent jump from the $1.26 billion it reported in the year-ago quarter. Advertising accounted for $1.8 billion of that revenue. Facebook now has 1.19 billion active monthly users, an 18 percent jump from the same period a year ago.
Tobacco Firm Burned for Running Ad in Kids' App
October 29, 2013
British American Tobacco issued an apology after an ad for its e-cigarette brand, Vype, popped up in an iPad app for children. The Vype banner appeared inside the "My Dog My Style HD" game and was spotted by author and educator Graham Brown-Martin, who took to Twitter with a screenshot of the kiddy cig advertisement. British American Tobacco pulled its online advertising for Vype and issued an apology.
Google Rivals Get Another Shot at EU Antitrust Deal-Busting
October 28, 2013
EU regulators are seeking feedback from Google's rivals and other third parties on the company's latest attempt to settle antitrust allegations against it in Europe. If the company can come to a settlement, it will avoid the expense of a messy trial as well as a possible $5 billion fine. Google has offered to reduce what it would charge rivals to show their links in specialized search queries.
Instagram Gives Users Sneak Preview of Ads
October 26, 2013
Instagram on Thursday gave users a taste of what its upcoming sponsored photos and videos will look like. Instagram has assured users that the posts will feel natural and not compromise the network's aesthetics. The photos and videos will appear in the same format as an ordinary Instagram post, with a few modifications. The brand name will appear in the top left corner of the photo or video.
Firefox's Lightbeam Brings Web Trackers Out of the Dark
October 25, 2013
Mozilla has released a tool to show which companies are monitoring your online browsing activity in its mission to make the Web more transparent. Lightbeam, available as a free Firefox browser extension, shows which third-party companies are tracking your browsing activity, and how they are connected. Those third parties often represent brands that want to share your data or display targeted ads.
Facebook Tells Content Producers Which Stories to Share
October 23, 2013
Facebook has introduced Stories to Share, a tool to help media outlets -- from online publications to TV broadcasters to music startups -- maximize value. Appearing in the media panel of a publisher's Facebook page, Stories to Share makes recommendations based on the number of shares a post has received. When an article gets a certain number of Likes, it will appear in the list.
With Pogue Hire, Yahoo May Be Putting Content Horse Before Ad Cart
October 22, 2013
Yahoo on Monday announced the hire of New York Times tech columnist David Pogue to lead "a major expansion of consumer tech coverage." He will publish columns, blog posts, video stories and more, starting later this year, the company said. Pogue and his team "have much bigger plans, too, for all kinds of online and real-world creations," he said.

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