New Report: Securing Your Enterprise in the Cloud
Welcome Guest | Sign In
ECommerceTimes.com
Malvertising Headache Swells to Migraine Proportions
August 26, 2015
Online advertising that pushes malicious software to consumers has increased 325 percent over the past year, Cyphort Labs reported Tuesday. Malvertising is adding to what is already a significant problem for online advertisers. Ad fraud will cost global advertisers more than $6 billion this year, according to the Association of National Advertisers.
Report: Ad Blockers Are Killing Ad Dollars
August 14, 2015
About $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report Pagefair released this week in partnership with Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked ad revenue, the report predicts.
Now Google Knows Its ABCs
August 11, 2015
Google on Monday announced a restructuring that will make it a wholly owned subsidiary of a new umbrella company called "Alphabet." Product Chief Sundar Pichai will take over as CEO of Google, while Google cofounders Larry Page and Sergei Brin will be CEO and president, respectively, of Alphabet. Pichai "is ... the right person to lead the core Google search effort," said Covestor's Barry Randall.
Advertising Online? How's Your Viewability?
August 10, 2015
Viewability -- that is, a display or video ad's ability to be viewed effectively on a Web page -- is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of viewability, in recent studies. How exactly can a marketer ensure short- or long-term viewability?
Malvertisers Poison Yahoo's Ad Network
August 4, 2015
Yahoo's ad network suffered an attack that lasted for almost a week, Malwarebytes reported mid-day Monday. Malwarebytes earlier notified Yahoo of the attacks, which began July 28. Yahoo had stopped them by the time the report was published. The attackers used the Angler Exploit Kit, described as highly sophisticated, to redirect visitors to ad sites on two Microsoft Azure domains.
As Wireless Changes, So Must Marketing
July 30, 2015
We have just seen quarterly earnings reports from AT&T and Verizon, and they continue to grow at a healthy pace. Sprint and T-Mobile also have started to grow once again. However, the larger wireless marketplace is splitting into smaller segments. Understanding this is one of many keys to success for any wireless carrier going forward. The larger wireless marketplace is changing.
Facebook Gives News Feed a Tune-Up
July 10, 2015
Facebook on Thursday slammed the hood, wiped its hands, and introduced the latest set of upgrades to its News Feed engine. The all-new 2015 Facebook News Feed gives users more control over the content they see when they cruise the world's largest social network. The new tools allow users to set their top friends, and content from those accounts will be given preference over others.
Microsoft Is Looking More Like the House Nadella Built
June 30, 2015
Some aspects of CEO Satya Nadella's vision for Microsoft are becoming more clear. For one thing, the company's interest in advertising is seriously on the wane. Microsoft reportedly has handed off most of its digital advertising sales business to AOL. Microsoft will retain control of its search advertising sales, however, and Bing will replace Google as the engine powering AOL's consumer searches.
Salesforce Fluffs Up Next-Gen Marketing Cloud
June 18, 2015
Salesforce introduced its next-generation marketing cloud at the Salesforce Connections digital marketing event held in New York this week. The new release has enhancements to Journey Builder that let companies work with the customer journey across sales, service, marketing, custom apps and more. Salesforce also announced the addition of LiveRamp, LiveIntent, Neustar and Viant to Active Audiences.
Google's Cardboard May Help Build Strong VR Foundation
June 1, 2015
It's a whimsical approach to virtual reality, but Google's Cardboard VR platform breaks down the barriers of entry and allows consumers to bring their own devices to the movement. "I think [Cardboard] will help with the general popularity of VR," said Marxent CEO Beck Besecker, "but I think the folks that are really going to gravitate to VR are going to want a high-quality experience."
The Painful Persistence of Ad Injections
June 1, 2015
Some of those annoying ads that pop up when you visit a site on the Web or do a search may be served up by, for want of a better word, "hijackers." They use binaries, extensions, or network ISPs to modify a page's content to insert or replace ads with or without the user's consent. It's called "ad injection," and the problem is extensive. The problem begins with software infecting users' browsers.
Facebook's Instant Articles Raise Troubling Questions
May 13, 2015
Facebook on Tuesday introduced Instant Articles, a feature that lets publishers place their stories directly on its site. Nine major media outlets have signed on so far. The content is optimized for mobile devices, and Instant Articles currently is available only on iOS. Publishers get 100 percent of the revenue from ads they place with their content.
Big Data Analytics Fights Insider Threats
May 13, 2015
Cyberdefenders for years have adopted Fort Apache strategies to protect their networks. Strong perimeters could prevent attackers from reaching precious data, they reasoned. As technology marched on, however, the idea of an impermeable wall became as quaint as the Maginot Line on the eve of World War II. Firewalls alone no longer were strong enough to keep data safe.
Verizon Pursues OTT Dream With $4.4B AOL Buy
May 12, 2015
Verizon will make a tender offer of $4.4 billion for AOL, the companies announced Tuesday. AOL will become a wholly owned subsidiary of Verizon upon completion of the merger agreement this summer. The deal drives Verizon's LTE wireless video and over-the-top video strategies, and provides support and connectivity for the company's Internet of Things platforms.
Twitter Takes It on the Chin
April 30, 2015
Twitter's stock took a hit when investors got an early look at first quarter earnings, leaked just ahead of closing time on Tuesday, ahead of the company's Wednesday announcement. Shares plummeted about 18 percent from Tuesday's opening price of $51.84. The slide continued on Wednesday, with the loss of a couple more percentage points, and the share price hovered near that level through Thursday.
Sleek Ad Tailoring for Online Apparel Shoppers
April 21, 2015
Consumers are on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools, buying clothing and shoes off the Web has become mainstream. However, some advertisers have been slow to respond. While most of us have at some point been served ads displaying items we browsed the day before, dynamic creative has the power and potential to do much more.
Mayer Wins Concessions in Rejiggered Microsoft-Yahoo Deal
April 17, 2015
Microsoft and Yahoo on Thursday said they were altering a search partnership that has been in place since 2009. Under the amended agreement, Yahoo no longer will exclusively serve Bing ads and search results for its desktop traffic. That means Yahoo can sell some of that desktop traffic to another party. "Yahoo has an opportunity for greater revenue from the deal," said tech analyst Jim McGregor.
Chrome Web Store Gives Bad Extensions the Boot
April 10, 2015
Google recently purged some 200 extensions from its Chrome Store inventory. Extensions and add-ons let users add functions and features to the Chrome Web browser, but bad extensions can expose users to a greater risk of spyware and malware. A major problem with many browser add-ons is ad injectors. The clean-up resulted from increasing user complaints.
Oracle Modern Customer Experience
April 8, 2015
Oracle did some smart things at last week's Oracle Modern CX Conference and user meeting in Las Vegas. The company has been making strides in organizing its messaging and products around customer experience in the wake of its RightNow Technologies acquisition a few years ago. It's been taking on the CX mantra whole hog. Today, Oracle CX is a full-featured tactic.
Facebook Aims to Turn Social Media Into 'the' Media
March 24, 2015
Facebook reportedly has been talking with multiple news organizations about hosting their content on its network, rather than linking to their websites. No deal has been finalized, but The New York Times, BuzzFeed and National Geographic are among its first likely partners. They may be interested in negotiating with Facebook now because they understand change is inevitable.
New Facebook Marketing Tool Chews Up Data, Spits It Out
March 17, 2015
Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Data on all of Facebook's 1.3 billion users will be used -- anonymized and aggregated to protect their identities.
Get Ready for Self-Driving Autos to Wreak Disruption
March 9, 2015
Autonomous vehicles are on a roll, suggests a new report from McKinsey & Co. Acceptance will increase substantially by 2050, accounting for as much of 20 percent of new car sales. The shift to self-driving technologies could reduce auto accidents by as much as 90 percent, the report suggests. In addition, self-driving vehicles could free up commuters' time in the car.
Nextdoor Snags $110M for Community-Building Efforts
March 5, 2015
Nextdoor on Wednesday announced it has received $110 million in venture capital to grow its neighborhood-based network of residents and vendors. Nextdoor plans to use the money to develop additional ways for members to benefit from the recommendations shared on the social network. "People don't know their neighbors -- but we are changing that," said spokesperson Jennifer Burke.
AT&T Puts a Price on Privacy
February 23, 2015
Users who want to sign on to GigaPower by AT&T, the carrier's 1-gigabit-per-second Internet service that just become available in Kansas City, Missouri, have an interesting choice. They can pay $70 with the understanding that their online movements will be tracked for commercial purposes -- or they can pay an additional $29 a month to avoid the monitoring.

See More Articles in Online Advertising Section >>
Facebook Twitter LinkedIn Google+ RSS
Targeted advertising...
Gives me the creeps -- I hate it.
Is really helpful -- I like the personalization.
Is effective -- it makes business sense.
Is irrelevant to me -- I use an ad blocker.
How