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Top 5 Ways to Make Money With Software
October 20, 2014
While app developers generally aim to make money off their creations, this goal is often relegated to second-tier status by programmers who but the product first and foremost, as they should. Therefore, in order to minimize the time needed to devote to a monetization strategy, developers generally choose one of the following tried-and-true methods.
Facebook Sharpens Audience Network Targeting
October 08, 2014
Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook's 1.5 million advertisers and the millions of users who sign into apps using their Facebook credentials. The platform is now available to developers and publishers around the world.
Make Your List and Check It Twice: Preparing for the 2014 Holiday Season
October 08, 2014
With summer behind us, brands and retailers are busy finalizing their plans for the upcoming holiday rush. Like last year, this holiday season will be a short one, with just 26 days between Black Friday and Christmas. With this condensed shopping period and digital commerce on an aggressive upswing, the holiday season is no time for retailers to take chances.
Intel Pulls Ads Under Pressure From Angry Antifeminist Gamers
October 06, 2014
Intel confirmed that it pulled its advertising from a gaming website and community hub after it received feedback from its customers. Intel takes customer feedback very seriously when it relates to contextually relevant content and placements, the company reportedly said. However, the fact that Intel pulled its ads from Gamasutra is just one part of a story that involved a coordinated campaign.
Restless Shareholders Pelt Mayer With Yahoo Merger Proposals
October 01, 2014
Alternative Investment Management this weekend sent a letter to Yahoo CEO Marissa Mayer, urging her to consider merging with SoftBank. That request came a few days after Starboard Value sent Mayer a missive recommending that Yahoo acquire AOL. The proposals are independent of one another, but the investors making them are following the same line of reasoning. Shareholders want to see results.
Can Ello Convince Facebook Fans to Say Farewell?
September 30, 2014
Facebook may have garnered 1.3 billion users since its inception a decade or so ago, but today there's an upstart contender that has set its sights on much of that same social networking world. "Simple, beautiful and ad-free" is Ello's tagline, and the new social network is gaining considerable attention.
Facebook Launches Atlas to Shoulder the Whole Digital-Advertising World
September 29, 2014
Facebook on Monday announced Atlas, a rebuilt ad platform that gives marketers access to its vast troves of user data and helps them direct highly targeted ads across the Web. "Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers," explained Erik Johnson, head of the new Facebook service.
Facebook Asks Users to Bare Souls Over Ad Hiding
September 12, 2014
Facebook has updated its ad policy with two changes. One gives users the option of explaining why they don't want to see a specific ad in their News Feed. The second update takes this new policy a step further by giving more weight to the feedback provided from users who rarely hide ads. Facebook's goal is to identify ads that aren't good fits or are generally offensive.
Twitter Cautiously Experiments With Buy Button
September 09, 2014
Twitter on Monday began testing a new Buy button with a small percentage of its users in the U.S. -- one of the first steps in a larger initiative to build purchase functionality into the service. A small group of brands, including Burberry, Home Depot, Keith Urban, the Nature Conservatory and Soundgarden, are participating by sending offers that are unique for Twitter users.
YouTube Does Social Media Marketing Best
September 08, 2014
It is a given that a marketing campaign must include a social media element -- especially when a brand is rolling out a new product. What is less certain is on which channel the brand should focus its time and resources. An answer was provided last week by Aol Platforms, which released the results of a study that tracked social purchase interactions through Convertro.
Twitter Lets Ordinary Users Get Analytical
August 29, 2014
Twitter this week announced that its analytics tool now can be used by everyone. Twitter's analytics tool lets users click on any tweet to see how people engage with it in real time. They can compare their tweet activity month over month and see how they trend over time. Users also can click on a tweet to see the number of retweets, replies, favorites, follows or clicks received.
Facebook Trains Sights on Clickbaiters
August 26, 2014
Clickbaiting may soon come to an end on Facebook, which has launched an effort to deal with the problem. Posts with clickbait headlines get higher placement in News Feeds, pushing down more desirable content. Eighty percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to click through, a Facebook survey indicated.
Amazon Aims to Skewer Google's Cash Cow
August 26, 2014
Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe.
Amazon Pulls a Twitch on Google
August 25, 2014
Amazon has inked a deal to acquire Twitch Interactive, a real-time video platform for gamers. Prior to the disclosure, rumors had been building that it was on track to snatch Twitch from Google, which reportedly had been very close to buying it. The pending acquisition was rumored to be for upwards of $1 billion. However, Amazon said it was buying the company for $970 million cash.
Twitter Tromps on Spammers
August 25, 2014
Twitter has reported success with its BotMaker spam-prevention system. Because Twitter operates in real time, BotMaker is designed to work fast to eliminate spammers. Its main goals are to bar spam accounts from being created, to reduce the time they spend on Twitter if they do show up, and to reduce Twitter's reaction time in responding to spammer workarounds that bypass its protection systems.
SoundCloud to Run Ads, Share the Loot
August 22, 2014
SoundCloud on Thursday launched On SoundCloud, a program that will facilitate advertising on the site. Membership initially is by invitation only; SoundCloud will roll it out to a select number of artists. It later plans to bring on more advertisers and make the program available to the general membership. The announcement sparked a mixed response. "Really dude?" wrote "creator 1,000,001. "Ads?"
Google Pinpoints Ads That Get Customers on the Horn
August 19, 2014
Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company's website after a user arrives there by clicking on an ad.
The Many Faces of Multivariate Testing
August 14, 2014
When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate testing -- albeit in the case of OKCupid, it was particularly aggressive. The practice itself has been around for years.
Vevo Music Videos Get Pinned
August 14, 2014
Pinterest said Wednesday that it has signed a deal that will allow users to create boards that include their favorite Vevo music videos. They now will be able to share, search for and watch Vevo videos on Pinterest, as well as pin videos to Pinterest straight from Vevo.com or the Vevo iOS app. The move is an indication that Pinterest is serious about providing a broader social platform.
When It Comes to Technology, Humans Are Idiots
August 04, 2014
There are a lot of things going on at the moment. Israel is tactically defending itself against Hamas -- winning the battles but losing the war, because the Israeli government can't see the big picture. The U.S. is still blaming Snowden for leaks, even though Russia clearly is able to pull damaging information pretty much anytime it wants without Snowden's help.
Twitter Claims Legions of Uncounted 'Users'
July 30, 2014
Twitter posted healthy revenue for the second quarter -- US$312 million, up 124 percent year-over-year. Its profit? Not there yet. However, even though the company reported a net loss of $145 million, investors are likely to overlook the lack of profit for some time. Financials aside, what Twitter really wants everyone to know is that it is big -- as in average monthly user big.
Bubblews Will Give You a Penny for Your Thoughts
July 29, 2014
Bubblews, a social media platform that offers to pay users for their posts, last week moved out of its testing phase, which began in 2012. It emerged with a new look designed to attract users who might be dissatisfied with other social media offerings. Bubblews is attempting to build a self-sustaining ecosystem in which users who create engaging posts are paid for their work.
Google May Give YouTube a Sibling
July 25, 2014
Google apparently is adding another prominent streaming video service to nestle alongside YouTube in its stable. It reportedly has acquired Twitch for around $1 billion. When the deal will be announced and the official purchase price are not yet clear, though Twitch investors are said to be pleased with their return. Twitch allows gamers to stream their gameplay and commentary to others.
'Buy' Button Could Turn Facebook Into Impulse-Shopping-Ville
July 18, 2014
Facebook is testing a function that would allow users to buy products without leaving the site or app. Small and medium-sized businesses in the U.S. that are taking part in the trial can add the Buy button to ads displayed in users' News Feeds or in posts on their pages. Users will see the Buy button in relevant ads whether they're on the Facebook website or using their mobile device.

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