Headline Feeds|
Content Intent, Part 3 February 11, 2012 
The dissemination of content throughout the Web has forced companies and marketing firms to rethink how they advertise. The swell of venues that are housing content has dueling effects: It increases the potential reach of an advertisement but also dilutes the customer pool for the original publisher.
|
Facebook's IPO: What's Its Game? February 07, 2012 
As Facebook prepares for an IPO of its stock that may value the company at US$100 billion, it's important to know what sport it's in and if, like the Chicago Bulls with Jordan, dynasties can last. Michael Jordan was probably the best basketball player to play the game of hoop. He had a halo effect. But baseball just wasn't his sport at the level basketball was.
|
|
Facebook May Be Chasing Mobile Ad Pot of Gold February 06, 2012 
Facebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network is growing.
|
Google on EC's Privacy Request: How About No? February 06, 2012 
Google has rejected the request of European regulators that it delay the implementation of its new privacy policies to give authorities time to review the changes and ensure that users' data will remain secure. The European Commission's Article 29 Working Party asked Google to hold off on launching its new policies until after the committee could analyze the changes.
|
|
Content Intent, Part 2 February 03, 2012 
It can be a little tricky talking about how and why media outlets allow, and indeed encourage, the diffusion of their content throughout the Web. For starters, people tend to be tightlipped about this strategy. No one from CNN, Fox News, MSNBC or Viacom agreed to speak on the record for this article. They are, apparently, much less eager to discuss sharing content than they are to actually share it.
|
Super Bowl Advertisers Pile On With Multimedia Blitz February 01, 2012 
Superbowl Sunday, the biggest, flashiest U.S. sports event of the year, is also the country's biggest advertising event of the year, carrying some of the cleverest ads on TV. This year, Superbowl Sunday may also mark a watershed in advertising, with advertisers reaching out beyond TV to go into digital media in a big way.
|
|
AOL Dumps a Lighter Load of Bad News February 01, 2012 
AOL delivered a little bit of something for everyone with its Q4 earnings report -- good news, bad news, and hope that its many different initiatives are on track to pay off for the company. First the bad news: AOL reported a profit of US$22.8 million, or 23 cents a share, that was down from the $66.2 million, or 61 cents a share, it earned in the same period a year earlier.
|
Content Intent, Part 1 January 27, 2012 
As far as exclusive interviews go, you could do a lot worse than getting Herman Cain, and a lot worse than getting him on Nov. 28. That was, after all, the day that a woman unleashed accusations of a 13-year affair with Cain, the third racy allegation levied against Cain in a matter of weeks. And those charges were but part of the Cain saga. There was also the Nov. 15 Libya gaffe...
|
|
Tynt Deal Could Make 33Across Irresistible to Microsoft January 25, 2012 
Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across.
|
Facebook Gets App-Happy January 20, 2012 
Do you like to garden? Share coupons? How about bike riding? If so, there's an app for that -- on Facebook, that is -- or soon will be. As promised at last year's f8 developer conference, Facebook rolled out about 60 new apps to be used on its site this week. They are designed for users to express more precisely how they are interacting with content on Facebook.
|
|
WebMD Looking a Little Green Around the Gills January 12, 2012 
It has been a rocky week for the medical news website WebMD, and it appears that the remainder of 2012 may be equally tumultuous. On Tuesday, WebMD CEO Wayne T. Gattinella resigned, and the company announced it was not looking for a buyer after all. It informed shareholders that 2012 revenue could clock in at 2 percent to 8 percent below 2011's revenue.
|
Barnes & Noble's Nook: Life Preserver or Dead Weight? January 07, 2012 
The arrival of the Amazon Kindle Fire gave Apple reason to worry, but it may have given Barnes & Noble a reason to completely freak out. Its Nook Tablet Android device arrived about a month after the Kindle Fire was announced, and the Nook may be in a much more vulnerable position than the iPad.
|
|
PayPal's Thompson to Fill Yahoo's Leadership Vacuum January 04, 2012 
Yahoo finally gets a leader. The company announced Wednesday the appointment of Scott Thompson as CEO, effective Jan. 9. Thompson was also appointed to the board of directors. Interim CEO Tim Morse will resume his role as chief financial officer. Yahoo fired former CEO Carol Bartz four months ago for failing to turn the company around.
|
Google Red-Faced Over Chrome Advertising Goof January 03, 2012 
Google has become the subject of a series of withering articles calling it out for violating its own advertising policies. The company reportedly has run sponsored marketing ads for its Chrome browser using techniques that last year's Panda algorithm change was designed to prohibit. The paid sponsorships apparently resulted from a misunderstanding between Google and its marketing company, Unruly Media.
|
|
The Data-Driven Digital Revolution December 28, 2011 
Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel -- from fostering awareness to reaching consumers at the ideal intersection between desire, intent and action.
|
Google Gives Firefox 3 More Years of Rations December 21, 2011 
Google and Mozilla have reupped their search revenue agreement. Under the new three-year plan, Google Search will continue to be the default search provider for Firefox users.
Given Google's clear desire to push Chrome into the top ranks of the browser market, it would seem counterintuitive for it to re-ink a deal with one of its chief rivals in that arena.
|
See More Articles in Online Advertising Section >>
