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Apple to Introduce Mobile Advertising Into Its Ecosystem January 05, 2010 Apple is acquiring mobile ad company Quattro Wireless for an undisclosed amount, Andy Miller, Quattro's vice president, mobile advertising, said in a statement on the company's Web site. Apple, of course, has a rich array of products, including the iPhone and iPod touch lines. What it doesn't have is a distinct platform for advertisers to reach its massive user base.

Yelp Buy Could Give Google Main Street Creds December 18, 2009 Google is in talks to acquire Yelp, an online local search and business review provider, in a deal that could be worth more than $500 million, according to unconfirmed accounts. The rumor has credence among tech watchers, as the two companies have flirted with an acquisition in the past. In recent months, the discussions seem to have become more serious.

Study: Android's on a Mobile Web Tear October 02, 2009 While apparently iPhones rule the mobile ad marketplace, Android phones are making rapid headway and could soon overtake BlackBerry devices. Mobile adverting marketplace AdMob on Thursday released a report indicating that 40 percent of the devices accessing its mobile ad network are iPhones. However, Android users accessing its network are increasing rapidly in North America and Western Europe.

Dialing Into Mobile Marketing September 24, 2009 Mobile marketing has at last emerged as an important part of the marketing mix. Through a confluence of technologies and standards related to mobile devices, including 3G networks and data packages, the mobile channel can now enable large-scale marketing activities capable of engaging consumers in unprecedented ways.

In Mobile Advertising, Experimentation Is the Name of the Game July 31, 2009 The proliferation of smartphones, alongside the growth in number of subscribers of 3G network data plans, is having a ripple effect on multiple markets, from mobile apps to hardware enhancements. As media becomes increasingly fragmented, advertisers are focused on multiplatform media strategies in order to capture and retain consumer attention.

Yahoo Launches New Mobile Uber-App April 01, 2009 Yahoo on Wednesday rolled out its new Yahoo Mobile service for smartphones. The company also announced Yahoo Messenger for the iPhone, which will be launched soon. Yahoo Mobile for the Web is available as a service on the mobile Web, accessible by cell phones with Web browsers. It can also be downloaded as an application running natively on the iPhone.

Can Google Crack the Mobile Advertising Nut? December 12, 2008 Google: The name conjures up images of a brilliant company, one able to anticipate customer desires and consistently deliver leading-edge technology more effectively than competitors. Having captured and kept a commanding lead in desktop search, Google has now set its sights on cell phones and mobile advertising.

Google Gives AdWords Mobility December 09, 2008 Maybe you've seen more of them during your Christmas shopping jaunts at the neighborhood mall this holiday season than you did last year; people using smartphones while in stores to do Web searches on products, price comparisons, or even to place orders. It's a sight that Google hopes will soon be as prevalent as bell-ringing Santas in front of Salvation Army kettles.

Google Unfurls Banners for Mobile Ads April 24, 2008 Google unveiled its mobile image ad service, which allows publishers to create rich-media ads along with more traditional text ads for the relatively untapped mobile advertising market. The service, Mobile Ads, can also be tied with AdSense and like other Google products will use keyword targeting to display relevant advertising for users.

US Ready for Mobile Marketing January 02, 2007 When many consumers are asked about receiving advertising on their cell phones, they react as if they've bitten into a sour apple. Nevertheless, the mobile universe has begun ripening nicely for marketers, according to a report released last week. Two years ago, mobile marketing was aimed mostly at narrow segments like youths and early adopters, but that's not the case now.