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Mojiva Stakes a Claim in Tablet Ad Territory October 16, 2012 
Mojiva has rolled out Mojiva Tab, a new mobile ad network for tablets only, as advertisers flock to this hot piece of digital real estate. In 2011, there were an estimated 3 million tablets on Mojiva's mobile ad network. By January 2012, that number had increased to 25 million. As of June 2012, the network was boasting access to 40 million tablet devices.
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Mobile Gains Greater Ad Share, Sparks Innovation October 12, 2012 
Online outlets' share of the advertising pie grew 14 percent from a year ago, with mobile channels commanding a larger bite as more users consume content on smartphones and tablets, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertisers spent a total of $17 billion on online ads in the first half of 2012.
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Apple Fans Count Their iOS 6 Blessings September 20, 2012 
As the clock ticks down to the iPhone 5's Friday delivery date, diehard Apple fans can sate their hunger with Apple's other shiny new toy: iOS 6, which became available on Wednesday. Its new features include vector-based Maps functionality -- perhaps the highlight of iOS 6 -- with upgrades including detailed graphics and text, visual and spoken turn-by-turn navigation, and real-time traffic updates.
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Facebook Steps Out on Mobile App Ad Tightrope August 09, 2012 
Facebook announced Tuesday that it is testing a new ad program for mobile apps in a limited beta. The system is aimed at iOS and Android developers who want to grow the audience for their apps, according to Facebook engineer Vijaye Raji. Anyone who clicks on an ad for an app will be sent to the App Store or Google Play to download it, assuming it is not already installed on the device.
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Facebook's Gloomy Quarter Blamed on Big Fat Mobile Problem July 27, 2012 
Facebook on Thursday released its first quarterly earnings report since its monster IPO in May. During the period, Facebook reported revenues of $1.18 billion but couldn't turn a profit, losing $157 million, or eight cents a share. Investors weren't happy with what they saw. The company's stock price dove to $23.38 in after-market trading and slipped to a new 52-week low of $22.28 Friday morning.
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Guidelines Aim to Check Aggressive Mobile Ads July 10, 2012 
In response to increasingly aggressive ads in free mobile apps, mobile security firm Lookout on Monday released guidelines to protect consumer privacy and security and promote responsibility among advertisers. The guidelines offer mobile ad providers information about how to target advertising, while at the same time adhering to principles of privacy and user choice.
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Short and Sweet: Text Marketing June 09, 2012 
Text messages are intimate, to-the-point, and readable, and they bring marketing messages straight to where people spend much of their time -- their phones. Texting, it turns out, is more than just a series of LOLs or smiley faces between friends. Increasingly, it's also a savvy and effective marketing tool.
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iPad-vertising Is Taking Off May 25, 2012 
Tablets are now a solid fixture in the mobile ad ecosystem, according to a new report. However, the format hasn't been fully exploited yet, in spite of the tablet's strong presence in the mobile world, thanks to Apple's iPad. Non-phone mobile devices -- primarily, tablets -- accounted for 20 percent of all impressions for Q1 2012, compared to 15 percent in the first quarter of 2011, according to Millennial Media's latest mobile advertising report.
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Facebook Gives Marketers a New Set of Tools March 01, 2012 
Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. However, few had been expecting the preview of a distribution channel called the "Reach Generator." Although key details about how it will work were missing from the presentation, it clearly represents a new avenue for marketers.
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Twitter Flitters Further Into Mobile Advertising February 29, 2012 
Twitter launched an expansion of its mobile advertising system Tuesday, putting promoted tweets into the timelines of users accessing the service from mobile applications. Users accessing Twitter from iPhone and Android apps have been able to search out promoted trends and tweets before, and promoted tweets have been appearing in timelines for users accessing the site from a mobile Web browser.
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Google's Armor Shows Some Chinks January 20, 2012 
Google's investments in mobile advertising and dark clouds over Europe contributed to weak quarterly sales and earnings. Share prices fell 10 percent on the news that Google's fourth quarter sales of $8.13 billion fell short of analyst estimates of $8.41 billion. Profit before certain costs was $9.50 per share, which was a dollar shy of the $10.50 estimate on the street.
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Android, iOS Duke It Out for Smartphone Ad Supremacy - iPad's in the Ring Alone October 26, 2011 
Android has become the platform for mobile advertisers to target, it would seem, based on separate reports from ABI Research and Millennial Media. Android served up more ad impressions overall in Q3 than rival iOS, at 56 percent, Millennial Media reported. For its part, ABI Media noted that in Q2, Android overtook iOS to become the market share leader in mobile application downloads.
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Verizon Makes No Bones About New Ad-Friendly Privacy Terms October 14, 2011 
Verizon Wireless has changed its privacy policy to permit it to do, well, almost anything it wants to with users' data. The new policy, which is opt-out, allows it to track subscribers' Web browsing, location and app usage behavior. The policy allows it to share this data with third parties in order to produce business and marketing reports, although in these instances, the data will be anonymized.
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The Plight of the Android App Wallflowers August 19, 2011 
Android device users spend more time on their apps than on the mobile Web, and the top 10 apps account for 43 percent of that time, according to Nielsen. When the top 50 Android apps are considered, they account for 61 percent of the time Android device users spend on apps. That means the rest of the nearly 250,000 Android apps available have to compete for the remaining 39 percent of users' time spent on apps.
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Opt-In Text Marketing - What's Not to Love? July 20, 2011 
Let's face it, texting is ubiquitous. A constant stream of information comes and goes through our phones. Harnessing the power of this medium to reach customers is the goal of a whole new breed of mobile marketers. "If you want to reach everyone, text messaging is the only way to do that," said Josh Malin, marketing director with Ez Texting.
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Top 10 Mobile App Trends and Opportunities July 19, 2011 
It is extremely exciting to be in the middle of what is arguably the fastest growing segment of the largest growing market in the world right now -- the mobile application ecosystem. While this segment has many components and even more underlying noise and confusion, it is possible to see some patterns emerging.
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Android Pulls In 500,000 Pairs of Eyeballs Every Day June 28, 2011 
Each day, more than half a million Android devices fire up. That's the word from Andy Rubin, Google's VP of engineering. In a Twitter post Monday, Rubin also noted the number of Android daily activations is growing 4.4 percent week over week. It was only two months ago that Google touted daily activations at 400,000.
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Marketers Home In on New Mobile Ad Opportunities May 23, 2011 
Mobile-connected devices allow users to browse where desktop computers can't go, thus increasing the amount of online connectivity for many consumers. This could make a major difference in how marketers choose to reach consumers online. A Nielson report released last week details just how customers use their tablets, smartphone and e-readers -- information that's likely to illuminate prospects for advertisers.
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Dev Grumbling Over Rumored Anti-Kids-Apps iAd Policy May 12, 2011 
Reports have surfaced suggesting that Apple has decided to stop displaying iAd network ads on apps geared toward children. This appears to be a policy change on the part of Apple, which cited low interest on the part of advertisers. At the center of the buzz is Mike Zornek, developer of the Dex app for iPhone and iPod touch, who reportedly received an email from the iAd Network Support team about the new policy.
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Bing Capitalizes on the Online Coupon Craze March 04, 2011 
Microsoft's search engine, Bing, launched a new daily deals aggregator on Thursday. The service, called "Bing deals," compiles offers from Groupon, Livingsocial, Restaurant.com and more through a partnership with The DealMap. Bing deals is able to sort by location based on a user's mobile device, allowing people to find deals at nearby restaurants, for example.
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