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Twitter Lets Ordinary Users Get Analytical
August 29, 2014
Twitter this week announced that its analytics tool now can be used by everyone. Twitter's analytics tool lets users click on any tweet to see how people engage with it in real time. They can compare their tweet activity month over month and see how they trend over time. Users also can click on a tweet to see the number of retweets, replies, favorites, follows or clicks received.
Facebook Trains Sights on Clickbaiters
August 26, 2014
Clickbaiting may soon come to an end on Facebook, which has launched an effort to deal with the problem. Posts with clickbait headlines get higher placement in News Feeds, pushing down more desirable content. Eighty percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to click through, a Facebook survey indicated.
Amazon Aims to Skewer Google's Cash Cow
August 26, 2014
Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe.
The Many Faces of Multivariate Testing
August 14, 2014
When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate testing -- albeit in the case of OKCupid, it was particularly aggressive. The practice itself has been around for years.
Twitter Claims Legions of Uncounted 'Users'
July 30, 2014
Twitter posted healthy revenue for the second quarter -- US$312 million, up 124 percent year-over-year. Its profit? Not there yet. However, even though the company reported a net loss of $145 million, investors are likely to overlook the lack of profit for some time. Financials aside, what Twitter really wants everyone to know is that it is big -- as in average monthly user big.
Yahoo's in a Flurry Over Mobile Advertising
July 28, 2014
Another Yahoo acquisition hit the news last week -- Flurry Analytics, and it was widely seen as a bid to raise the company's profile in the hot mobile ad market. Mobile advertising will exceed $31 billion this year, eMarketer has predicted. The market currently is dominated by Facebook and Google, which together account for more than 75 percent of all mobile ads worldwide.
Facebook Rolls in Mobile Ad Dough
July 24, 2014
Facebook chalked up $2.68 billion in ad revenue in Q2, up 67 percent year over year, and mobile ads accounted for about 62 percent of that haul, totaling $1.66 billion. "The ability of Facebook to move into the mobile ad space and to monetize it successfully was heavily questioned last year," said Andreas Scherer, managing partner at Salto Partners.
'Buy' Button Could Turn Facebook Into Impulse-Shopping-Ville
July 18, 2014
Facebook is testing a function that would allow users to buy products without leaving the site or app. Small and medium-sized businesses in the U.S. that are taking part in the trial can add the Buy button to ads displayed in users' News Feeds or in posts on their pages. Users will see the Buy button in relevant ads whether they're on the Facebook website or using their mobile device.
Google AdWords Nixes the Raunchiest Stuff
July 07, 2014
Google has kicked explicit pornographic advertising from its ad network. The company said it made the AdWords change, which it announced in March and recently brought into effect, "as an effort to continually improve users' experiences with AdWords." Advertising policies were updated to reflect the updated stance on sexually explicit content. The policy still allows advertising for strip clubs.
Twitter Taps TapCommerce for Mobile Retargeting
July 02, 2014
Twitter is deepening its mobile advertising capabilities with the acquisition of TapCommerce, a retargeting and re-engagement provider. Twitter announced the deal on Monday, calling the company's toolset an important piece of the mobile advertising platform it is building for marketers, app developers and users. TapCommerce enables real-time programmatic mobile ad buying across multiple exchanges.
Facebook Aims to Blaze New Gaming Trail on iPads
June 17, 2014
Facebook on Monday unveiled an iPad app update designed to make the site a hub for game, video and content discovery. A new panel appears on the right-hand side of the iPad providing news and entertainment. Games are heavily featured. More than 70 percent of Facebook for iPad users played a Facebook-connected game in the past 90 days, the company noted.
Cupid Fires Arrow at OpenSSL's Heart
June 10, 2014
As if the discovery of the Heartbleed flaw weren't enough woe for OpenSSL, more than half a dozen additional defects have been discovered in the code used to protect communication on the Web. Among them is one dubbed "Cupid" by its discoverers. The flaw can be used to compromise enterprise networks. Like Heartbleed, Cupid uses a malicious heartbeat packet to compromise a TLS connection.
Apple Sinks Its Teeth Into Bitcoin
June 05, 2014
Apple this week updated its App Store Review Guidelines with a change that signals a loosening of its restrictive policies against bitcoin and other digital currencies. The change now allows apps to "facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions."
Facebook Wants to Eavesdrop on Your Entertainment
May 23, 2014
Facebook is rolling out a new feature that encourages users to share their entertainment experiences on mobile devices. The new audio identifier uses the gadget's microphone to listen in on any content playing. When posting a status update, a Facebook user will see an audio icon on the screen, searching to identify a song, TV show or movie. If it finds a match, the user can choose to share it.
Google Picks Up Appetas
May 12, 2014
Google last week acquired restaurant website builder Appetas, a move that could strengthen its relationships with small businesses and ratchet up competition with Yelp, which currently dominates the restaurant review scene. Appetas helps restaurants increase their online presence by building out professional websites that can be integrated with locally focused services.
Mobile CRM May Widen the Big Data/Privacy Divide
May 06, 2014
The White House last week added to the ongoing national discussion about online privacy and tracking with the release of a review counselor John Podesta conducted on Big Data and privacy issues. Among other things, privacy advocates hope the findings will spotlight the role of mobile in the gathering of consumer data by companies. Mobile technologies have a particularly voracious appetite.
Snapchat Adds New Features to Keep Users From Disappearing
May 02, 2014
Snapchat built its popularity on pictures that disappear, but new features added to the latest version of the app show its creators want it to be more than a one-trick pony. Both text and video chatting on Thursday became available in the mobile app for Android and iOS devices. "Until today, we felt that Snapchat was missing an important part of conversation: presence," reads the company blog.
Pinterest's Guided Search Finds Needles in Haystacks
April 29, 2014
Pinterest last week announced Guided Search, a new search engine for navigating its particular type of content -- user-provided pins, which now number around 30 billion, and an array of around 750 million boards. Guided Search is designed to help users discover pins they were not necessarily looking for, but that might interest them. For now, the feature is available only on mobile.
Google This: Yahoo Wants Apple's Search Business
April 18, 2014
Google has dominated the world of search for years, so much so that "Google" is not only synonymous with searching -- it's a verb, too. Who hasn't told someone to google something? That's awesome mindshare, and its power is translated to billions of dollars of ad-related revenue for Google. Where will search grow in the future? Mobile. And rumor has it, Yahoo's CEO Marissa Mayer wants it.
Twitter Makes Bold Moves in Mobile Ad Game
April 17, 2014
Twitter has announced new ways for advertisers to connect with targets both on and off the site. The new ad offering is the first integration between Twitter and MoPub, the mobile advertising exchange that Twitter acquired last year. With the partnership, advertisers will be able to launch ad campaigns that run across the entire Twitter Publisher Network.
Mobile, Local Ad Spend Zooms Down Runway
April 11, 2014
After years of surprising the industry with its middling adoption, it appears that location-based mobile advertising is poised to come into its own. U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey. Mobile local ad revenues will have more than tripled by 2018, reaching $15.7 billion, it projected.
Facebook Mixes Up Mobile Messaging
April 10, 2014
Facebook is ditching the private messaging function in its main mobile application in favor of having the entire messaging experience take place inside the dedicated Messenger app. The company launched the dedicated messaging app on iOS and Android in 2011, and later debuted it on Windows Phone. Facebook last year redesigned the app to focus on aiding those who want to be reachable at all times.

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