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New Platform Lets Mobile Ads Chat You Up April 01, 2013 
Nuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related to mobile devices present challenges for advertisers used to designing desktop banner ads.
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New Google Tool Tots Up a Mobile Ad's ROI March 29, 2013 
Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile initiative to help marketers better understand how mobile is driving value," said Joanna Werther, head of mobile ads marketing for Google.
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New Media Metrix Service Counts Eyeballs Across Platforms March 28, 2013 
Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mobile Metrix and Video Metrix services from comScore's Audience Analytics suite.
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Brands Wasting Their Digital Ad Dollars, Study Finds March 21, 2013 
Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommendations from family and friends, while digital ad formats all rank below 20 percent.
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New Targeting Tools Help Ads Zero In on Twitter Users March 19, 2013 
After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the social network gathered from select advertisers.
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The Time of a Mobile Ad's Life, Part 2 March 14, 2013 
Does it matter what time of day a mobile ad is displayed? If a generation's worth of lessons learned from email marketing mean anything, the answer is... maybe. Truth is, there are coherent arguments to be made on both sides. However, as marketers intensify their aim at mobile devices, the balance is shifting to the side that believes timing matters.
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App Dev Wants to Let Phone Users Pocket Cash From Ads March 08, 2013 
The cost of keeping a smartphone can add up, but an app developer may have found a way to help users make money off their devices, as the company tries to offer a unique twist on the mobile ad space. SmartAds is giving consumers the ability to "sell" adspace on their Android devices, and is offering to pay up to $25 per month per device to those who will view ads touting offers, deals and savings on their phone's lock screen.
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New Facebook News Feed Features In-Your-Face Photos March 07, 2013 
Facebook on Thursday announced a major makeover of its News Feed page with an emphasis on bigger images, more user control and a recognition that more members are accessing the social network on mobile devices. "News Feed has become primarily about visual content," CEO Mark Zuckerberg said.
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The Time of a Mobile Ad's Life, Part 1 March 05, 2013 
There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon or one delivered late on a Friday afternoon in July?
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Samsung Shores Up Security to Pluck BlackBerry Biz Users February 28, 2013 
Having established its credentials as a key player in the consumer smartphone world, Samsung is bolstering security to take a stab at business users, a demographic traditionally dominated by BlackBerry. For the past year, Samsung has been beefing up the Android software that powers its smartphones to protect it against malware.
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Google Juices Mobile Ad Delivery February 22, 2013 
Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign.
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Wall Street Gives Facebook the Skunk Eye February 01, 2013 
Facebook's rise in overall ad revenue helped the company beat Wall Street expectations on its quarterly earnings, but promises from the company to continue spending heavily in hiring and new initiatives kept investors from sending the stock price soaring.
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DeleteMe Mobile App Helps Keep Data Brokers at Bay January 15, 2013 
Data brokers are watching your every move online. They track the sites
you visit, articles you read, purchases you make, and even the names of
your children.To cut through the red tape of monitoring and removing
stored information, online privacy company Abine is offering a mobile version of its DeleteMe monitoring service, which is available for devices running iOS.
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Facebook Sizzles on Wall Street Analyst's Bump January 02, 2013 
After an arguably crummy 2012 for Facebook, it is kicking off 2013 on a positive note: J.P. Morgan raised its price target on the social network giant from $29 to $35 at the start of the year, citing the progress the company has made with its mobile advertising business unit.
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'Going Native' Boosts Mobile Ad Outlook December 20, 2012 
The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-based ads served on mobile phones and tablets -- is expected to see a 180 percent increase this year.
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Google Lets Users Think Twice About Mobile Ad Clicks December 14, 2012 
Google has come up with a way to reduce the number of accidental clicks that occur when "fat fingers" meet the small screen. These unintentional clicks are the bane of mobile advertising, causing advertisers, publishers and consumers grief. Google's new confirmed click feature kicks in when a user touches certain zones on an ad, usually the border between content and a banner.
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FTC: Mobile Apps Haven't Come Clean on Use of Kids' Data December 11, 2012 
The Federal Trade Commission leaves no doubt about its view of the mobile app industry's efforts to protect children online with its latest report: "Mobile Apps for Kids -- Disclosures Still Not Making the Grade." The report reveals the results of a follow-up survey to a February report that found disclosures were lacking in mobile apps aimed at children.
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Building Loyalty When Customers Are a Moving Target December 10, 2012 
When Double Cola wanted to encourage its customers to keep coming back for more of its vintage fizzy drink, it started a rewards program. Using tried-and-true loyalty methods, the company offered customers the opportunity to turn over the cola's caps, earn points, and get discounts and merchandise.
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Sensewhere Goes Hyperlocal With Social Advertising November 09, 2012 
There's no better time to get an offer than a few steps into a store -- or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS.
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Following the Mobile CRM Money Trail November 09, 2012 
Mobile CRM and its related technologies have intrigued developers and users alike for years. However, it wasn't until Facebook announced it would acquire Instagram for an eye-popping $1 billion that the money began to pour into this space. "That was the transaction that crystallized for us and a lot of folks that mobile is a hot growth area deserving of investment," said CB Insights' Anand Sanwal.
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