Headline Feeds|
Google's Armor Shows Some Chinks January 20, 2012 
Google's investments in mobile advertising and dark clouds over Europe contributed to weak quarterly sales and earnings. Share prices fell 10 percent on the news that Google's fourth quarter sales of $8.13 billion fell short of analyst estimates of $8.41 billion. Profit before certain costs was $9.50 per share, which was a dollar shy of the $10.50 estimate on the street.
|
Android, iOS Duke It Out for Smartphone Ad Supremacy - iPad's in the Ring Alone October 26, 2011 
Android has become the platform for mobile advertisers to target, it would seem, based on separate reports from ABI Research and Millennial Media. Android served up more ad impressions overall in Q3 than rival iOS, at 56 percent, Millennial Media reported. For its part, ABI Media noted that in Q2, Android overtook iOS to become the market share leader in mobile application downloads.
|
|
Verizon Makes No Bones About New Ad-Friendly Privacy Terms October 14, 2011 
Verizon Wireless has changed its privacy policy to permit it to do, well, almost anything it wants to with users' data. The new policy, which is opt-out, allows it to track subscribers' Web browsing, location and app usage behavior. The policy allows it to share this data with third parties in order to produce business and marketing reports, although in these instances, the data will be anonymized.
|
The Plight of the Android App Wallflowers August 19, 2011 
Android device users spend more time on their apps than on the mobile Web, and the top 10 apps account for 43 percent of that time, according to Nielsen. When the top 50 Android apps are considered, they account for 61 percent of the time Android device users spend on apps. That means the rest of the nearly 250,000 Android apps available have to compete for the remaining 39 percent of users' time spent on apps.
|
|
Opt-In Text Marketing - What's Not to Love? July 20, 2011 
Let's face it, texting is ubiquitous. A constant stream of information comes and goes through our phones. Harnessing the power of this medium to reach customers is the goal of a whole new breed of mobile marketers. "If you want to reach everyone, text messaging is the only way to do that," said Josh Malin, marketing director with Ez Texting.
|
Top 10 Mobile App Trends and Opportunities July 19, 2011 
It is extremely exciting to be in the middle of what is arguably the fastest growing segment of the largest growing market in the world right now -- the mobile application ecosystem. While this segment has many components and even more underlying noise and confusion, it is possible to see some patterns emerging.
|
|
Android Pulls In 500,000 Pairs of Eyeballs Every Day June 28, 2011 
Each day, more than half a million Android devices fire up. That's the word from Andy Rubin, Google's VP of engineering. In a Twitter post Monday, Rubin also noted the number of Android daily activations is growing 4.4 percent week over week. It was only two months ago that Google touted daily activations at 400,000.
|
Marketers Home In on New Mobile Ad Opportunities May 23, 2011 
Mobile-connected devices allow users to browse where desktop computers can't go, thus increasing the amount of online connectivity for many consumers. This could make a major difference in how marketers choose to reach consumers online. A Nielson report released last week details just how customers use their tablets, smartphone and e-readers -- information that's likely to illuminate prospects for advertisers.
|
|
Dev Grumbling Over Rumored Anti-Kids-Apps iAd Policy May 12, 2011 
Reports have surfaced suggesting that Apple has decided to stop displaying iAd network ads on apps geared toward children. This appears to be a policy change on the part of Apple, which cited low interest on the part of advertisers. At the center of the buzz is Mike Zornek, developer of the Dex app for iPhone and iPod touch, who reportedly received an email from the iAd Network Support team about the new policy.
|
Bing Capitalizes on the Online Coupon Craze March 04, 2011 
Microsoft's search engine, Bing, launched a new daily deals aggregator on Thursday. The service, called "Bing deals," compiles offers from Groupon, Livingsocial, Restaurant.com and more through a partnership with The DealMap. Bing deals is able to sort by location based on a user's mobile device, allowing people to find deals at nearby restaurants, for example.
|
|
Retail Industry Is Ripe for Mobile February 12, 2011 
A strong candidate for mCRM solutions is the retail industry -- an enormous business worldwide that includes apparel, restaurants, department stores, pharmacies, grocery, home and hardware, discount and speciality stores, hotels, malls, airports, convenience, and even telecoms. One American guide claims a database of 698,000 retail chains in the U.S. and Canada.
|
9 Ways to Turn Up the Ringer on Mobile Marketing January 21, 2011 
While marketers have long pursued the mobile or "third" screen, this channel is just now becoming a realistic option for most brands. Meeting consumer demand at the precise moment of that demand is not just push marketing, either. The new mobile environment empowers consumers to initiate the interaction.
|
|
Apple Lets Mobile Trackers Have a Field Day, Alleges Consumer Lawsuit December 28, 2010 
Apple and several app creators have been passing along mobile device users' personal information to advertisers without their permission or knowledge, alleges Jonathan Lalo of Los Angeles in a lawsuit filed in Northern California's federal district court. App creators named in the suit include Pandora, Dictionary.com, Toss It, Text4Plus, The Weather Channel, Talking Tom Cat, and Pimple Popper Lite.
|
iAds' Growing Pains: Irritation or Agony? October 06, 2010 
Pressure is mounting on Apple from the outside -- and from within. The company is rumored to have lost yet another major customer for its iAds mobile advertising platform: sporting apparel giant Adidas. Scuttlebutt has it that Adidas pulled its ad campaign, worth more than $10 million, because of dissatisfaction over the tight control Apple CEO Steve Jobs insists on exerting over the creative process.
|
|
NYTCo Dons Software Vendor Cap: Q&A With News Services Director Christine Topalian September 14, 2010 
It's no secret that newspaper companies are seeking new sources of revenue as readers -- and the advertising dollars that typically follow them -- migrate to electronic media. The New York Times Co. was among the first newspaper publishers to deliver its content to mobile devices. Now, it's hoping to turn a profit by helping other publishers to do the same.
|
What Sort of Game Is Google Playing? August 31, 2010 
Google continued its shopping spree through the social networking marketplace on Monday, agreeing to purchase SocialDeck, a 2-year-old company that develops games for mobile devices. This marks Google's third purchase of a social networking company during the month of August. These purchases have fueled widespread speculation that Google ultimately hopes to unseat Facebook.
|
See More Articles in Mobile Advertising Section >>
