Mobile Advertising

LinkedIn's Bright Q1 Dimmed by Weaker Forecast
May 03, 2013

Despite revenue gains that beat expectations for LinkedIn's quarterly earnings report Thursday, investors sent the company's stock falling when the company forecast lower-than-expected guidance. LinkedIn reported revenue of $324.7 million for its most recent quarter, a 72 percent jump from the 188.5 million it brought in a year earlier.

Facebook Revs Its Mobile Ad Engine in Q1
May 02, 2013

Facebook on Wednesday beat analyst expectations for revenue in its first quarter earnings and showed slight growth in the increasingly important mobile advertising space. The world's largest social network reported revenue of $1.46 billion, a 38 percent bump from the same time a year ago. Net income jumped to $219 million, a 6.8 percent increase.

More A-List Brands Will Join the Tweet Chorus
April 23, 2013

Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis' Starcom MediaVest Group, one of the world's largest advertising agencies. Starcom's top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising slots on Twitter. The two companies will also gain access to each other's demographic research and user data.

Mobile Ads Show Life in Google Q1 Earnings
April 19, 2013

Google released a quarterly earnings report Thursday that beat estimates and also showed the company may be coming to grips with the problem of monetizing its mobile platform. The tech giant reported net income of $3.35 billion, or $9.94 per share during the first three months of the year, a 16 percent jump from the same time a year ago. Google's first-quarter revenue was $13.97 billion, a 31 percent increase from a year earlier.

Mobile Ad Spend Is Starting to Look Like Serious Money
April 18, 2013

Internet advertising experienced double-digit growth in 2012 for a record $37 billion in revenue, according to a report from the Internet Advertising Bureau and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped previous records.Interactive ad revenues for the third quarter totaled $9.24 billion.

Facebook Slices, Dices Consumers to Refine Ad Targeting
April 11, 2013

Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network. Partner categories will let advertisers target Facebook users based on browsing and purchase history, occupation, a wide range of specific interests, and location.

New Mobile Marketplace Blends Apps, Ads and Analytics
April 10, 2013

Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone and tablet apps by segments such as device, location or even interests.

Facebook Home Will Roll Out the Welcome Mat for Ads
April 05, 2013

Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company's Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ads start cycling through Home's Cover Feed.

New Platform Lets Mobile Ads Chat You Up
April 01, 2013

Nuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related to mobile devices present challenges for advertisers used to designing desktop banner ads.

New Google Tool Tots Up a Mobile Ad's ROI
March 29, 2013

Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile initiative to help marketers better understand how mobile is driving value," said Joanna Werther, head of mobile ads marketing for Google.

New Media Metrix Service Counts Eyeballs Across Platforms
March 28, 2013

Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mobile Metrix and Video Metrix services from comScore's Audience Analytics suite.

Brands Wasting Their Digital Ad Dollars, Study Finds
March 21, 2013

Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommendations from family and friends, while digital ad formats all rank below 20 percent.

New Targeting Tools Help Ads Zero In on Twitter Users
March 19, 2013

After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the social network gathered from select advertisers.

The Time of a Mobile Ad's Life, Part 2
March 14, 2013

Does it matter what time of day a mobile ad is displayed? If a generation's worth of lessons learned from email marketing mean anything, the answer is... maybe. Truth is, there are coherent arguments to be made on both sides. However, as marketers intensify their aim at mobile devices, the balance is shifting to the side that believes timing matters.

App Dev Wants to Let Phone Users Pocket Cash From Ads
March 08, 2013

The cost of keeping a smartphone can add up, but an app developer may have found a way to help users make money off their devices, as the company tries to offer a unique twist on the mobile ad space. SmartAds is giving consumers the ability to "sell" adspace on their Android devices, and is offering to pay up to $25 per month per device to those who will view ads touting offers, deals and savings on their phone's lock screen.

New Facebook News Feed Features In-Your-Face Photos
March 07, 2013

Facebook on Thursday announced a major makeover of its News Feed page with an emphasis on bigger images, more user control and a recognition that more members are accessing the social network on mobile devices. "News Feed has become primarily about visual content," CEO Mark Zuckerberg said.

The Time of a Mobile Ad's Life, Part 1
March 05, 2013

There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon or one delivered late on a Friday afternoon in July?

Samsung Shores Up Security to Pluck BlackBerry Biz Users
February 28, 2013

Having established its credentials as a key player in the consumer smartphone world, Samsung is bolstering security to take a stab at business users, a demographic traditionally dominated by BlackBerry. For the past year, Samsung has been beefing up the Android software that powers its smartphones to protect it against malware.

Google Juices Mobile Ad Delivery
February 22, 2013

Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign.

Wall Street Gives Facebook the Skunk Eye
February 01, 2013

Facebook's rise in overall ad revenue helped the company beat Wall Street expectations on its quarterly earnings, but promises from the company to continue spending heavily in hiring and new initiatives kept investors from sending the stock price soaring.