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Top 5 Ways to Make Money With Software
October 20, 2014
While app developers generally aim to make money off their creations, this goal is often relegated to second-tier status by programmers who but the product first and foremost, as they should. Therefore, in order to minimize the time needed to devote to a monetization strategy, developers generally choose one of the following tried-and-true methods.
Wireless Carriers Could Take a Shine to Ad-Blocking
October 14, 2014
Shine Technologies may well upend the Net neutrality issue with the launch of AdSight, an ad-tracking product in development. AdSight reportedly will allow carriers to monitor the ads being delivered over their pipes. The data provided will be very granular, including who the ads are from and the level of individual ad impressions. The technology also will be able to block ads selectively.
Don't Look Now, but Ads Are Coming to Snapchat
October 09, 2014
Ads soon will arrive on Snapchat. However, they will not target individual users. Rather, they'll appear in a more generalized fashion within the service's Snapchat Stories feature among shared photos and videos, CEO Evan Spiegel said Wednesday. A new service for disappearing content and ads, called "Snapchat Discovery," reportedly also is in the works for launch this year.
Facebook Sharpens Audience Network Targeting
October 08, 2014
Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook's 1.5 million advertisers and the millions of users who sign into apps using their Facebook credentials. The platform is now available to developers and publishers around the world.
Facebook Launches Atlas to Shoulder the Whole Digital-Advertising World
September 29, 2014
Facebook on Monday announced Atlas, a rebuilt ad platform that gives marketers access to its vast troves of user data and helps them direct highly targeted ads across the Web. "Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers," explained Erik Johnson, head of the new Facebook service.
Facebook Asks Users to Bare Souls Over Ad Hiding
September 12, 2014
Facebook has updated its ad policy with two changes. One gives users the option of explaining why they don't want to see a specific ad in their News Feed. The second update takes this new policy a step further by giving more weight to the feedback provided from users who rarely hide ads. Facebook's goal is to identify ads that aren't good fits or are generally offensive.
Comcast Ad Tinkering Could Muck Up WiFi Security
September 10, 2014
Comcast has begun using JavaScript injection to serve ads for its services to devices connected to its publicly accessible Xfinity WiFi hotspots across the U.S. The ads are fleeting, but they can appear roughly every seven minutes. The program reportedly began months ago. "This practice is definitely concerning for multiple reasons," said the Electronic Freedom Foundation's Jeremy Gillula.
Twitter Cautiously Experiments With Buy Button
September 09, 2014
Twitter on Monday began testing a new Buy button with a small percentage of its users in the U.S. -- one of the first steps in a larger initiative to build purchase functionality into the service. A small group of brands, including Burberry, Home Depot, Keith Urban, the Nature Conservatory and Soundgarden, are participating by sending offers that are unique for Twitter users.
Twitter Lets Ordinary Users Get Analytical
August 29, 2014
Twitter this week announced that its analytics tool now can be used by everyone. Twitter's analytics tool lets users click on any tweet to see how people engage with it in real time. They can compare their tweet activity month over month and see how they trend over time. Users also can click on a tweet to see the number of retweets, replies, favorites, follows or clicks received.
Facebook Trains Sights on Clickbaiters
August 26, 2014
Clickbaiting may soon come to an end on Facebook, which has launched an effort to deal with the problem. Posts with clickbait headlines get higher placement in News Feeds, pushing down more desirable content. Eighty percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to click through, a Facebook survey indicated.
Amazon Aims to Skewer Google's Cash Cow
August 26, 2014
Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe.
The Many Faces of Multivariate Testing
August 14, 2014
When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate testing -- albeit in the case of OKCupid, it was particularly aggressive. The practice itself has been around for years.
Twitter Claims Legions of Uncounted 'Users'
July 30, 2014
Twitter posted healthy revenue for the second quarter -- US$312 million, up 124 percent year-over-year. Its profit? Not there yet. However, even though the company reported a net loss of $145 million, investors are likely to overlook the lack of profit for some time. Financials aside, what Twitter really wants everyone to know is that it is big -- as in average monthly user big.
Yahoo's in a Flurry Over Mobile Advertising
July 28, 2014
Another Yahoo acquisition hit the news last week -- Flurry Analytics, and it was widely seen as a bid to raise the company's profile in the hot mobile ad market. Mobile advertising will exceed $31 billion this year, eMarketer has predicted. The market currently is dominated by Facebook and Google, which together account for more than 75 percent of all mobile ads worldwide.
Facebook Rolls in Mobile Ad Dough
July 24, 2014
Facebook chalked up $2.68 billion in ad revenue in Q2, up 67 percent year over year, and mobile ads accounted for about 62 percent of that haul, totaling $1.66 billion. "The ability of Facebook to move into the mobile ad space and to monetize it successfully was heavily questioned last year," said Andreas Scherer, managing partner at Salto Partners.
'Buy' Button Could Turn Facebook Into Impulse-Shopping-Ville
July 18, 2014
Facebook is testing a function that would allow users to buy products without leaving the site or app. Small and medium-sized businesses in the U.S. that are taking part in the trial can add the Buy button to ads displayed in users' News Feeds or in posts on their pages. Users will see the Buy button in relevant ads whether they're on the Facebook website or using their mobile device.
Google AdWords Nixes the Raunchiest Stuff
July 07, 2014
Google has kicked explicit pornographic advertising from its ad network. The company said it made the AdWords change, which it announced in March and recently brought into effect, "as an effort to continually improve users' experiences with AdWords." Advertising policies were updated to reflect the updated stance on sexually explicit content. The policy still allows advertising for strip clubs.
Twitter Taps TapCommerce for Mobile Retargeting
July 02, 2014
Twitter is deepening its mobile advertising capabilities with the acquisition of TapCommerce, a retargeting and re-engagement provider. Twitter announced the deal on Monday, calling the company's toolset an important piece of the mobile advertising platform it is building for marketers, app developers and users. TapCommerce enables real-time programmatic mobile ad buying across multiple exchanges.
Facebook Aims to Blaze New Gaming Trail on iPads
June 17, 2014
Facebook on Monday unveiled an iPad app update designed to make the site a hub for game, video and content discovery. A new panel appears on the right-hand side of the iPad providing news and entertainment. Games are heavily featured. More than 70 percent of Facebook for iPad users played a Facebook-connected game in the past 90 days, the company noted.
Cupid Fires Arrow at OpenSSL's Heart
June 10, 2014
As if the discovery of the Heartbleed flaw weren't enough woe for OpenSSL, more than half a dozen additional defects have been discovered in the code used to protect communication on the Web. Among them is one dubbed "Cupid" by its discoverers. The flaw can be used to compromise enterprise networks. Like Heartbleed, Cupid uses a malicious heartbeat packet to compromise a TLS connection.
Apple Sinks Its Teeth Into Bitcoin
June 05, 2014
Apple this week updated its App Store Review Guidelines with a change that signals a loosening of its restrictive policies against bitcoin and other digital currencies. The change now allows apps to "facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions."
Facebook Wants to Eavesdrop on Your Entertainment
May 23, 2014
Facebook is rolling out a new feature that encourages users to share their entertainment experiences on mobile devices. The new audio identifier uses the gadget's microphone to listen in on any content playing. When posting a status update, a Facebook user will see an audio icon on the screen, searching to identify a song, TV show or movie. If it finds a match, the user can choose to share it.
Google Picks Up Appetas
May 12, 2014
Google last week acquired restaurant website builder Appetas, a move that could strengthen its relationships with small businesses and ratchet up competition with Yelp, which currently dominates the restaurant review scene. Appetas helps restaurants increase their online presence by building out professional websites that can be integrated with locally focused services.
Mobile CRM May Widen the Big Data/Privacy Divide
May 06, 2014
The White House last week added to the ongoing national discussion about online privacy and tracking with the release of a review counselor John Podesta conducted on Big Data and privacy issues. Among other things, privacy advocates hope the findings will spotlight the role of mobile in the gathering of consumer data by companies. Mobile technologies have a particularly voracious appetite.

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