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The Role of CRM in Logistics Companies' IT Strategies, Part 3 December 19, 2011 
The logistics industry is facing challenges in adopting a sustainable and profitable CRM strategy, and there is inertia when it comes to replacing or augmenting disparate CRM solutions adopted by different business units, like retail, as well as various channels, like phone, Web, email, etc.
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The Role of CRM in Logistics Companies' IT Strategies, Part 2 December 12, 2011 
The mainframe application forms the core of the system where the bulk of the order processing takes place. The traditional mainframe UI in, say, SCOBOL (Screen COBOL) is being augmented/replaced through the front-ending applications built in VB, ASP, .Net, etc. The front-end screens fetch the customer account and order data from the mainframe database through custom connectors built in Java J2EE.
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Radian6: It's All About Listening to the Customer December 09, 2011 
Radian6 Social Marketing Cloud has been released -- it's the first Radian6 product to come to market after the company's acquisition by Salesforce.com earlier this year. It is also the first product in which Salesforce.com's functionality has been tightly embedded in the Radian6 feature set, although the two companies worked closely together even before the acquisition, said Rob Begg, VP of marketing for Radian6.
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The Role of CRM in Logistics Companies' IT Strategies, Part 1 December 05, 2011 
The logistics industry faces several challenges with the tremendous growth observed in the last two decades. Global manufacturers in industries such as automotive, IT and consumer goods have outsourced supply chain activities such as distribution and warehousing to third parties. The industry has begun to offer additional value-added services around processing of products.
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LeadLife Gives Marketing Automation Web 2.0 Chops November 07, 2011 
LeadLife Solutions has released a second-generation marketing automation product that combines a Web 2.0 user interface with a visual campaign builder designed to make marketing automation easier for companies. The new solution provides an easy-to-use alternative to complex marketing automation offerings, the company said.
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Siteforce Coaxes CMSs Into the Mobile, Social Marketing Era October 28, 2011 
Salesforce.com has a developed a new tool for companies to help them develop and publish Web pages and landing pages specifically for marketing campaigns. The tool, called "Siteforce," is built on the Force.com platform. It focuses specifically on new technologies that legacy content management systems do not tend to support.
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Predictive Analytics Digs Deeper Into CRM October 24, 2011 
Predixion Software has introduced Predixion Insight 2.0, the latest version of its collaborative predictive analytics solution. The new release includes enterprise collaboration features, interactive visualizations and automated workflow capabilities, as well as an on-premises version of its predictive analytics solution.
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Marketo's Spark Ignites Small-Biz Marketing Efforts October 21, 2011 
Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, said Phil Fernandez, CEO and president.
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Silverpop Sees Location-Based Marketing as Golden October 14, 2011 
Facebook, check. Twitter, check. RSS feeds, absolutely. Mobile, heck yes. In short, email marketing and marketing automation vendor Silverpop has been steadily adding the social and mobile channels to its range of offerings. Now it is pulling the "check-in" channel into the mix with its acquisition of PlacePunch, a location-based services marketing platform.
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Want Credibility, Marketers? You've Got to Earn It October 13, 2011 
Let's be honest: Marketing has always been considered a little "soft" in the business world. That may be why CMOs have one of the shortest average tenures of any corporate board member. Marketing's reputation comes from reporting on metrics like "impressions" and "brand awareness" -- things that CEOs and CFOs simply do not understand because they can't see the impact on their financial statements.
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The True Nature of Marketing Automation September 23, 2011
Marketing automation is not science. It is a badly coined term that describes the automation of push marketing. The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation is simply software waiting for someone to apply science to it. So if marketing automation is not science, what is it?
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Responsys Reopens the Customer Conversation September 16, 2011 
Responsys has beefed up its email marketing, social media, mobile and channel marketing Interact suite with a retargeting application for display ads. Generally speaking, ad retargeting refers to the ad strategy of showing ads to consumers who may have visited a website, lingered over a product or two, and then decided to leave the page without buying anything.
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Debunking the Myths of Marketing Automation September 15, 2011 
There is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap of believing all the myths around marketing automation.
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The Social Phenom That Was This Year's Dreamforce September 12, 2011 
At the biggest Salesforce.com event to date, Dreamforce '11, vendors had ample opportunities to strut their stuff. In fact, more than 46,000 people -- many of them very socially engaged -- registered this year. "In less than a decade, Dreamforce has become the largest conference in the enterprise software industry," said Fergus Griffin, vice president of product marketing for Salesforce.com.
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CMOs, Analytics and the Great Revenue Chase August 01, 2011 
As companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth and margin growth. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011. The crucial question, then, is this: How do CMOs invest that marketing budget wisely to maximize gains?
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Great Expectations: New Revenue Metrics for Today's CMO July 23, 2011 
Because of power tools like marketing automation, marketers are able to contribute to revenue in a very measurable way. Expectations are high because of this capability -- like salespeople, marketers are now accountable for making a direct revenue contribution to the top line. They are being asked to show exactly how that contribution has occurred and will occur In the future.
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