Headline Feeds
Best Practices for Marketing Automation Excellence
Drive revenue with tips for marketing sophistication with Microsoft CRM. Download the CoreMotives eBook today.
|
Consumer Groups Sound Alarm Over Google's AdMob Buy December 29, 2009 
Google's plan to acquire mobile ad network AdMob in a $750 million deal announced last month is under fire from two consumer groups, Consumer Watchdog and the Center for Digital Democracy. The two have asked the Federal Trade Commission to block the deal, arguing that it would substantially lessen competition in the mobile advertising market.
|
Reeling In Mobile Web Shoppers With a Better Hook December 17, 2009 
2009 is expected to be the first year when mobile phones start gaining real traction in holiday shopping. Nearly one in five consumers will use a mobile device to assist in their holiday shopping this year, according to Deloitte's most recent Annual Holiday Survey of retail spending and trends Shoppers will use their mobile devices to find store locations, research prices and find product information.
|
|
Teaching Mature Markets New M-Commerce Tricks November 12, 2009 
Ten years after national commercial platforms for mobile commerce were launched in the Philippines and Japan, the United States is slowly beginning to creep into the field. Residents in rural parts of the Philippines and other developing nations routinely pay bills through their smartphones, while people in Japan and Europe can buy products as well as train and airline tickets using their mobile phones.
|
Making Micro-Payment Models Work Online November 02, 2009 
Forecasts for the magnitude of online micro-payments can whet the appetite of any profit-minded businessperson. However, cracking that code is more complicated than one thinks. There is little question as to whether sub-US$5 products can be sold in mass volume, but the lynchpin to opening the floodgates of micro-payments may very well be payment method.
|
|
Smartphones Get More AdSense October 05, 2009 
Google has developed a new JavaScript snippet for AdSense aimed at high-end mobile phones, giving advertisers yet another option for using its mobile platform. The new feature allows publishers to run larger-scale text and image ads on smartphones. As more people use these devices, more advertisers want to be able to target them, noted a Google engineer in a blog post on the rollout.
|
Study: Android's on a Mobile Web Tear October 02, 2009 
While apparently iPhones rule the mobile ad marketplace, Android phones are making rapid headway and could soon overtake BlackBerry devices. Mobile adverting marketplace AdMob on Thursday released a report indicating that 40 percent of the devices accessing its mobile ad network are iPhones. However, Android users accessing its network are increasing rapidly in North America and Western Europe.
|
|
Dialing Into Mobile Marketing September 24, 2009 
Mobile marketing has at last emerged as an important part of the marketing mix. Through a confluence of technologies and standards related to mobile devices, including 3G networks and data packages, the mobile channel can now enable large-scale marketing activities capable of engaging consumers in unprecedented ways.
|
Zong Turns Mobile Phones Into 'Charge Cards' August 12, 2009 
In the U.S., consumers are accustomed to paying for merchandise with checks, credit cards and debit cards. Online shopping and banking transactions are dependent on electronic money transfers between vendors and their customers' financial institutions. That experience, however, is not universal. Consumers in Europe and Asia are used to different types of systems.
|
|
In Mobile Advertising, Experimentation Is the Name of the Game July 31, 2009 
The proliferation of smartphones, alongside the growth in number of subscribers of 3G network data plans, is having a ripple effect on multiple markets, from mobile apps to hardware enhancements. As media becomes increasingly fragmented, advertisers are focused on multiplatform media strategies in order to capture and retain consumer attention.
|
Google Mobilizes Product Search for iPhone, Android Users April 24, 2009 
Google has rolled out a mobile-friendly version of its Product Search feature for iPhone and Android-powered devices. Google Product Search is a search engine that works much as the name indicates: Users type in keywords relevant to what they're seeking and the feature delivers likely prospects from various shopping sites, along with product reviews and ratings.
|
|
Paymo: Harnessing a Global Mobile Payments Market April 21, 2009 
The global economy is changing. For many consumers, the credit card crunch is crumbling their ability to buy things online. In many countries outside the U.S., consumers do not have credit cards but rely instead on smart cards to swipe transactions directly through their banks.
|
Maximizing the Mobile Commerce Experience April 14, 2009
It's official: Mobile is moving into the mainstream. With the ever-growing proliferation of devices offering full Internet browsing access, more and more consumers are interacting -- and purchasing -- on the Web via their device of choice. Adding to this trend, there are now more than 40 million active monthly users of the mobile Internet in the U.S. alone, according to Nielsen Mobile.
|
|
Yahoo Launches New Mobile Uber-App April 01, 2009 
Yahoo on Wednesday rolled out its new Yahoo Mobile service for smartphones. The company also announced Yahoo Messenger for the iPhone, which will be launched soon. Yahoo Mobile for the Web is available as a service on the mobile Web, accessible by cell phones with Web browsers. It can also be downloaded as an application running natively on the iPhone.
|
Report: Apple's Mobile App Store Zaps Competition March 02, 2009 
The Global Intelligence Alliance Group's new report on the success of mobile application stores lists five ranking criteria: Time to market, developer relationships, device adoption, ease of use and the number/variety of apps. An unofficial sixth factor: the number of cool TV commercials with catchy pop music showcasing those apps.
|
|
Telltale Signs of E-Commerce Fraud February 25, 2009 
In a time of economic crisis, there tends to be an increase in the number of people that turn to criminal activity. Although petty crime is usually one area that shows a significant upswing, an additional form of criminal activity on the rise is fraud. Before you can stop fraud, you need to know how to define it in order to properly identify it.
|
Kyte iPhone Apps Aim to Keep Music Fan Loyalty Flying High February 23, 2009 
While the Apple iPhone and iPod touch App Store has been dominated by free and low-cost games, a new generation of applications maybe on the way: Music artists and entertainers with their own branded iPhone apps. A company called "Kyte" is riding the wave by supplying a framework through which developers can create these apps.
|
|
Not Your Father's Bank: Building Online Banking for Gen Y February 20, 2009 
Growing up in a world immersed in digital technologies, members of Generation Y have the highest of expectations on how they want to interact with their banks online. Born at the dawn of the digital age in the early 1980s, the oldest among Generation Y have never known a world without personal computers and video games.
|
Can Google Crack the Mobile Advertising Nut? December 12, 2008 
Google: The name conjures up images of a brilliant company, one able to anticipate customer desires and consistently deliver leading-edge technology more effectively than competitors. Having captured and kept a commanding lead in desktop search, Google has now set its sights on cell phones and mobile advertising.
|
|
New App Lets iPhone Users Photo Shop Amazon December 05, 2008 
Amazon.com has developed a free application for the Apple iPhone. Amazon Mobile, launched earlier this week, allows consumers to search for items on Amazon.com, update their shopping carts and wish lists, and make purchases from their iPhones. Consumers aren't limited to browsing Amazon.com's inventory either -- items from retail partners Macy's and Target are also available.
|
A Holiday Wish List for Mobile Commerce November 29, 2008 
Mobile commerce opportunities have been largely overlooked by retailers in North America with sound reason. The current shopping experience on mobile phones is just plain awful. Nevertheless, mobile communication devices are a widely used resource -- ready and able to bridge stores with the site and call center.
|
See More Articles in M-Commerce Section >>
