Saturday - May 3, 2008
Google's biggest threat may not be Microsoft or Yahoo. No, one of the most formidable challenges facing Google is likely sitting in your pocket or purse. It's your cell phone, and it will put added pressure on Google and other Internet companies to revamp the way they handle online marketing. As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what's called "ad inventory," to place marketing messages for customers.
[More...]
Tuesday - April 29, 2008
The online delivery of movies and TV content is encumbered by a tangle of digital rights management, copyright and technological issues. The cell phone's proper place in the whole landscape is one of many difficult questions the industry's trying to sort out. With its new offering, CinemaNow proposes that the cell phone work as a sort of portable box office.
[More...]
Thursday - April 24, 2008
Google unveiled its mobile image ad service, which allows publishers to create rich-media ads along with more traditional text ads for the relatively untapped mobile advertising market. The service, Mobile Ads, can also be tied with AdSense and like other Google products will use keyword targeting to display relevant advertising for users.
[More...]
Wednesday - April 23, 2008
Microsoft's Tellme subsidiary launched an application for the BlackBerry on Tuesday that lets people speak commands into their smartphones to search for businesses, look up movie times, check traffic and make other queries. Once users download the program, they can push on their phone's green "talk" button and say either the name of a business, type of business or keywords.
[More...]
Thursday - April 3, 2008
Yahoo has launched its next-generation mobile search service and also appears determined to get a jump on competitors by making it readily available to third-party developers. Yahoo's oneSearch 2.0 will deliver a number of improvements that will allow users to perform quicker, more comprehensive searches through text and voice-based activation.
[More...]
Wednesday - April 2, 2008
Amazon.com launched a text-message shopping option Tuesday that enables users to search for, compare and buy products with short message service, in addition to its existing browser-based mobile commerce offerings. TextBuyIt, as the service is known, joins Amazon's mobile site and a site dedicated for access with the iPhone in Amazon's mobile arsenal.
[More...]
Thursday - March 20, 2008
Retailers in Japan and South Korea have been using image capture technology for several years now, and with the growing base of smartphones, companies in the U.S. are rolling out a wide range of new mobile applications, including some that use interactive digital symbols captured in photos to provide customers with product information, prices and incentives on the spot.
[More...]
Sunday - March 16, 2008
Even as ads on cell phones become more common, advertisers are holding off on a full-blown embrace of the tiny screen as a marketing tool. There's no denying cell phone users are seeing more ads. A Mar. 4 study by Nielsen found that 58 million U.S. wireless subscribers had viewed an ad on their cell phones in the past month.
[More...]
Monday - March 10, 2008
Everywhere you look today, you're hit right between the eyes with an URL. They pop up in TV ads, in ads on the big screen, on billboards, posters, soup cans, cereal boxes, on the sides of buses -- just about anywhere. If you see one that's interesting, and have pen and paper to hand, you may jot it down. But what if you're walking or driving?
[More...]
Tuesday - March 4, 2008
Hoping to become the portal of choice into the mobile Web, Yahoo on Tuesday unveiled onePlace, a content and services management tool meant to become a customized mobile Web starting page. onePlace's bookmarking tools will enable users who access the Internet from smartphones and other handheld devices to automatically organize content they seek out while on the go, Yahoo said.
[More...]
Saturday - March 1, 2008
Even in a post CAN-SPAM world, where legal protections and technological advances give consumers more control than ever over their inboxes, e-mail remains a key component of many interactive marketing strategies. Commercial e-mail remains a cost-effective way to reach consumers, especially for businesses that are eager to reach out to their existing or past customers.
[More...]
See More Articles in M-Commerce Section >>
Sign Up for Business and Technology News Alerts
Headline Feeds
