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Understanding the Pre-Shopping ROBO Mentality February 09, 2010 
The term "ROBO" -- Research Online, Buy Offline -- was coined by Yahoo to describe the growing number of consumers who research online but buy offline. Online "pre-shopping" has become a common activity prior to a variety of purchases. According to Forrester, online research will influence $1 trillion in offline sales by 2012.
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Cultivating a Customer-Focused Corporate Culture January 15, 2010 
Businesses are increasingly adopting customer-focused business processes to gain competitive advantage. Especially prevalent in industries where product offerings and price no longer provide sufficient differentiation, this new focus offers a myriad of benefits. Customer experience is the battleground, and you can't win with a culture that doesn't truly embrace the concept.
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New Energy-Saving Strategies for a New Year December 20, 2009 
These New Year's resolutions won't make you look fabulous in time for swimsuit season or add 10 years to your life. Instead, your reward will be a fatter wallet and maybe a cleaner conscience, because this is about saving energy. You can pay for the bubbly next year with all the money you save. The average household uses about 20 percent more electricity than it did 20 years ago.
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How to Get a Little Privacy on Facebook December 19, 2009 
Over the past week, has been nudging its users -- first gently, then firmly -- to review and update their privacy settings. You may have procrastinated by hitting "skip for now," but Facebook eventually took away that button and forced you to update your settings before continuing to use the site.
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How to Bring Enterprise 2.0 Into Your Organization November 30, 2009 
It's clear the way we work is rapidly changing. Organizations and teams are becoming more geographically dispersed with the increased globalization of business. Networks of employees, partners, and customers are spanning the globe as industry becomes more interdependent.
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Choosing a Desktop Linux Distro, Part 2: Installation and Support October 23, 2009 
With more than 200 Linux distributions currently listed at Linux Online, it's perhaps an understatement to say that newcomers to the field face a broad array of choices. In addition to considering their own goals for Linux, however, potential users may also need to take other factors into account. Hardware considerations are often foremost among them.
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Leveraging Social Media to Boost E-Commerce Holiday Sales October 21, 2009 
Word of mouth has long been a priceless asset to any business, and technology has expanded the playing field in a whole new way with mobile messaging and social media sites like Twitter, Facebook, YouTube and more. Every day, it seems hard to avoid the buzz about social media -- who's on it, what they're doing and what the latest trend is.
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Choosing a Desktop Linux Distro, Part 1: Getting What You Want October 16, 2009 
That there are many compelling reasons to switch to Linux is no longer a matter of much debate. Excellent security and low -- or nonexistent -- costs, to name just two, have already persuaded countless organizations and individuals around the globe to eschew the world of end-user license agreements and opt for the freedom and openness of Linux instead.
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Working Your Way to a Greener SMB September 28, 2009 
Big businesses often use big bucks to go green. Small businesses, on the other hand, haven't a dollar to spare even for a good cause like saving the environment. Shouldn't they just pass on the whole green scheme -- at least until the economy improves? Not necessarily.
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How to Build a Web Site Without Borders September 24, 2009 
The world is yours, or at least that's the promise e-commerce offers. Get your products, services or information online, and you can gain customers anywhere. It can be challenging, though, to build an active worldwide customer base that buys and comes back for more.
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Speaking the Right Language Online September 08, 2009 
A rose by any other name can raise quite the stink, making the act of localizing Web sites to fit foreign cultures all the more thorny. "Ben and Jerry launched their 'black and tan' flavor of ice cream without realizing that this phrase referred to British soldiers that were best known for their cruelty in the fight for Ireland's independence," said Nataly Kelly pf Common Sense Advisory.
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How to Keep XP Running in a Windows 7 World July 17, 2009 
Many organizations are facing a major decision about what to do with their PC operating system: upgrade it for all users, phase in an upgrade, or stay with their current OS. Migrating poses challenges from equipment upgrades, to installing and configuring the new OS, to moving user data and settings. Many organizations will instead choose to stay with XP.
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The Top 5 To-Dos Before Kicking Off Your E-Commerce Project June 26, 2009 
So you are ready to embark on an e-commerce project. You are not alone. The Economist found that of 15 major industries studied in late 2008, only one -- e-commerce -- had a sunny outlook for 2009. My analyst tells me that 20 percent to 30 percent of firms that do business online will start a major e-commerce project in the next twelve months.
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How to Build a Small-Business Web Site, Part 11: Roping In That Rascally ROI April 30, 2009 
Ask Jennifer Derrig if she can tell you her return on investment for her Web site, and she has the numbers at the ready. "I look at it the way I would a physical storefront. If I went out to get a retail space in a prime location, it would cost me $5,000 a month," she told TechNewsWorld. "I pay less than $600 for Homestead, including the URLs." From that point on the math is simple."
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How to Build a Small-Business Web Site, Part 10: Minding Your Privacy Ps and Qs April 16, 2009 
At a time when identity theft is a common concern, protecting the personal information of anyone visiting your Web site is something that every business should be thinking about. While legislation may vary from state to state in terms of how much you're required to do to protect your customers' personal information, putting measures in place is good for business, pure and simple.
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How to Build a Small-Business Web Site, Part 9: Security and Transaction Processing April 02, 2009 
It's all well and good to have a business site that encourages online purchasing and open dialog. However, with every interaction comes the associated risks and requirements in terms of payment processing and security. So, it's important to do your homework when it comes to securing your Web site.
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