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Selling a Non-Product: The Multifaceted OpenStack
December 02, 2014
Is OpenStack best deployed as a server distribution, a service from a cloud provider, or something else? At the OpenStack Summit in Paris last month, seven developers participating in a panel discussion failed to reach a consensus. One reason for the debate over deployment methodology is the lack of any clear product designation. OpenStack is more an entity than a product.
The Madness of the ITC, Part 2: Is Its Reach Exceeding Its Grasp?
December 02, 2014
The U.S. Trade International Trade Commission has broad investigative powers on matters of trade, gathering and analyzing trade data, and providing it to the White House and Congress to help formulate U.S. international trade policies. Its statutory authority is based on legislation that is 20 or more years old, and consequently does not address issues in the digital age.
The Madness of the ITC, Part 1: The Invisalign Case
December 01, 2014
The United States International Trade Commission in May issued its final ruling in what has come to be known colloquially as "the Invisalign case." It held that under Section 337 of the Tariff Act of 1930, the digital files could be considered an article. That sparked a discussion in the legal community, an appeal against the ruling, and amicus curiae filings in support of that appeal.
Hear, Hear: The Rise of Social Listening
November 24, 2014
Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To pull it off, Evian coordinated its social listening efforts and its marketing strategy -- a valuable combination for brands that want to make use of what they hear online.
Picture This: Instagram for CRM
November 18, 2014
With millions of active monthly users, Instagram is a prolific, lively social media community. Businesses want to get in on the Instagram game in order to boost marketing and enhance customer relations. It might not be immediately obvious to some businesses, however, just how they can get involved with Instagram and make it work for them. One way is to invite customers behind the scenes.
The US Government's Tenuous Relationship With Open Source
November 12, 2014
The amount of open source software used by the U.S. government might be one of the biggest secrets in Washington. Not even purveyors of FOSS, as in free and open source software, know the extent of federal agency adoption of nonproprietary software. Some in the Beltway Loop contend that open source is very prevalent. Others suggest that it's avoided because its code is exposed for anyone to see.
The Long and Winding Road to Shellshock Recovery
October 29, 2014
Four days after Shellshock was disclosed, Incapsula's Web application firewall deflected more than 217,000 attempted exploits on more than 4,100 domains. The company recorded upwards of 1,970 attacks per hour, from more than 890 IPs around the world. Shellshock was expected to be far worse than the Heartbleed flaw, which was expected to impact about 17 percent of the secure Web servers worldwide.
Mobile Database Management's Coming of Age
October 28, 2014
The push is on for mobile database management tools built from the ground up to run directly inside phones, tablets and wearables. These mobile database solutions are being designed to do what heavyweight open source solutions like SQLite, Cord Data, MySQL and PostgreSQL were not designed to do. Some 4.55 billion people worldwide are using mobile phones this year.
Reading and Writing and Open Source
October 22, 2014
Digital textbooks with open-licensed content -- and sometimes even complete open source textbooks -- are starting to change the way students and teachers interact with subject material. The budget-busting prices of traditional printed textbooks and the ubiquity of mobile devices have provided textbook authors and educators with convincing reasons to give students an alternative.
The Next-Gen TV Cable Dilemma
October 22, 2014
Television manufacturers are moving toward ultra high definition -- also known as "4K" -- which offers four times the resolution of HD. It also offers greater depth of color and faster frame rate. That means more information must travel through the cable from the video source to the TV. The current de facto cable, HDMI, or high-definition multimedia interface, solves some of the old problems.
Mea Culpa: Social Media Apology Do's and Don'ts
October 21, 2014
When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm its tweet unleashed, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: "A million apologies. Did not read what the hashtag was about before posting."
Leveling the Monetization Playing Field on the Internet of Things
September 29, 2014
The Internet of Things is expected to be a $7 trillion market in six years. However, many small to medium-sized IT firms that do not have the capital to acquire the Nests of the world are left to wonder how they can benefit from this lucrative trend. SMBs with little or no IT in-house support can monetize this new market without reinventing the wheel.
The Power of Linux (Almost) Everywhere
September 26, 2014
Linux -- the free open source operating system for enterprise, small business and home computing use -- is not used everywhere yet. However, its user base crosses nearly every industry. It's in consumer products like TVs and computer networking gear. Linux drives services that users do not even know run Linux. Think in terms of servers, Big Data farms and cloud storage facilities.
The Fortune 500 Crowdfunding Conundrum
September 11, 2014
Marvell recently launched its Kinoma Create construction kit for consumer electronics on Indiegogo. Should a $6.5 billion company turn to crowdfunding to raise money? Are large companies drying up a source of funding that otherwise would be available to startups? Is that morally reprehensible? "Ethics is a personal set of standards and beliefs," noted marketing prof Larry Chiagouris.
The Importance of Openness to the Internet of Things
September 10, 2014
Consumers today are in an awkward position. Personal privacy is being wiped out by the Internet. At the same time, new technologies that interconnect our devices, homes and offices are offering stupendous advantages. Welcome to the new Internet of Things' open world. "Openness" means something different depending on whether you're basking in the convenience or contributing to a vendor's cash flow.
Open Source Software: Sailing Into Friendlier Seas
August 26, 2014
Open source software is now a force drawing enterprises and developers like a magnet. The factors pulling adopters into the open source fold are changing, though. Also changing are the attitudes of software developers and corporate leaders about the viability and adaptability of open source. Open source software is increasingly important within the corporation.
The Connected Car, Part 3: No Shortcuts to Security
August 19, 2014
The connected car is becoming a reality, but the gadget-filled roadways it travels will be paved with several options for in-car technologies. These choices pose challenges for carmakers. Whichever technology wins the race, one of the biggest concerns for OEMs is their electronic security. The Linux Foundation wants an open source platform in the pole position.
The New Golden Age of TV
August 15, 2014
Over the top, or OTT, video-streaming service Netflix has been doing something right. Netflix snagged 15 prime-time Emmy nominations for its original series, including best drama for House of Cards and best comedy for Orange Is the New Black. The company launched in 1997 as a DVD-by-mail service and successfully transitioned into becoming the leading online video service.
The Connected Car, Part 2: Wired For Wireless - It's All Business
August 12, 2014
The connected car is a battlefield among technology purveyors fighting to get their hardware plugged into the vehicle's network bus. Open source technology is becoming a key contender. OEMs are sorting through a garage full of options from versions of embedded Linux to the Automotive Grade Linux distro and the Android car platform. The connected car concept is picking up speed.
Yelping Back: Using Yelp to Turn Customers Into Fans
August 12, 2014
After writing a positive review of Roy's Hawaiian Grill on Yelp, Matt Siltala received a "thank you" from the company. It's that kind of active involvement with Yelp that Avalaunch Media President Siltala recommends to his clients. "I love Roy's Hawaiian Grill because it's done that for me," Siltala said. "It makes you love the brand even more and go back more and spend more."
Stepping Up the Search for ET
August 11, 2014
Atmospheric pollution may not be among mankind's proudest achievements, but it's an incontrovertible sign that we are here. Could something similar help us find civilizations on other planets? That's the premise behind one of several recently announced new approaches to the search for extraterrestrial intelligence. One involves detecting pollutants like Earth's in the atmospheres of other worlds.
The Connected Car, Part 1: The Future Starts Now - Will Linux Drive It?
August 05, 2014
The Age of the Connected Car is dawning. The Linux Foundation is positioning an open source Linux OS to take the front seat in steering carmakers to adopting Automotive Grade Linux, or AGL, as the engine driving all in-car electronics. Today's automobile has from 60 to 100 sensors to control everything from climate to airbags and dozens of vehicle components.
Apple's Big Blue Dilemma
August 05, 2014
Apple reportedly is gearing up to do what it does best -- introduce a new gadget or two. Word is the company will hold a spellbinding iPhone event come Sept. 9. With the dust not quite settled over Apple's recently announced liaison with IBM, it will be interesting to see whether there are any new corporate nuances in the upcoming presentation. Will Apple maintain its strong consumer focus?
100 Years Hence: Technology's Influence on War's 'Greatness'
August 04, 2014
When the "Guns of August" began firing 100 years ago, few expected it to be a long war, and fewer still expected it to be a "World War." However, the "Great War," as it was known to contemporaries, in fact was destined to become the First World War -- and it truly was the first modern war. Today it is easy to look back at the Second World War for providing great technical advancements.

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