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Best Practices for Marketing Automation Excellence
Drive revenue with tips for marketing sophistication with Microsoft CRM. Download the CoreMotives eBook today.
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'Need it Here, Need It Now' Drives Capital Markets in the Cloud September 24, 2012
As an early adopter of innovative cloud delivery and a groundbreaking cloud business model, we decided to go back and see how things have progressed at NYSE. We will learn now, a year on, how NYSE's specialized cloud offerings have matured, how the business of the financial services industry has received them, and explore how providing cloud services as a business has evolved.
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Future Proofing E-Commerce for the Mobile Era September 22, 2012
The launch of smartphones with the capacity for e-commerce created a new channel for Internet merchants to address, mobile commerce. M-commerce revenues are expected to grow to $31 billion by 2016, according to Forrester Research.
The number of mobile devices available for making purchases on the Web has drastically increased since the iPhone first made waves.
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Lead Generation in the Social Revolution September 21, 2012
To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them using sales reps or email marketing.
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Navigating the Politics of the Cloud September 15, 2012
The only topic getting more attention in the tech industry than the Cloud is the debate over the future implications of the upcoming US presidential election. And, in many ways the two topics are intimately intertwined. Both are being propelled by plenty of fear, uncertainty and doubt.
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CE: Our Next Great Customer-Focused Buzzword September 07, 2012
CRM is not itself a technology -- it's a discipline enabled by a technology. But
the ideas are so completely enmeshed with technology today that it's almost impossible to talk CRM without lapsing into jargon. That's led to the abduction, abuse and expropriation of technical terms, which often results in confusion over what they actually mean.
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Better Billing Means Happier Customers September 06, 2012
The billing function conjures up many images, few of them positive. Essential to success of your business, yet often a burden for most organizations independent of size or market, billing is seen as a necessary evil to collect cash and enable organizations to stay alive.
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Mobile Payments: A Question of 'What' and 'When' September 01, 2012
There has been a lot of hype about mobile payments, especially last year, with executives proclaiming adoption to be a rapidly growing trend. While we know that consumers are using their mobile devices to access information on the Internet, are they actually using them to shop?
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Speeding Up Your PC, Part 5: Getting Secure September 01, 2012
One of the most dreaded words for any computer user is "malware." Rogue software and
infected files can implant bits of code that log keystrokes, spy on activities, slow down searches and snatch financial information. Users can help protect their PC by installing antivirus software, but even this comes with its own set of issues and is not always foolproof.
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Speeding Up Your PC, Part 4: Managing Drivers August 31, 2012
Driver software manages communications between a computer and its system components and peripherals, such as printers, graphic and sound cards, motherboards, game controllers, Bluetooth devices, and other hardware. Driver software acts like a translator, helping a computer's operating system communicate with its hardware, and telling the hardware how to work.
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Speeding Up Your PC, Part 3: Getting Crucial Updates August 25, 2012
Lots of people think that updates aren't really that important. In the past, updating a program often involved implementing small features or fixes that, most of the time, didn't seem worth the bother. While this may still be true for some applications, there's no doubt that updates are crucial for much of the software running on your computer.
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Injecting That Personal Touch Into SMB Communications August 18, 2012
In today's economy, there are many tools designed for sustaining small and mid-sized businesses. Web conferencing is a tool that an increasing number of companies find very useful. Over the last few years, Web conferencing and online meetings software have taken off as communication tools with several benefits, like reducing cost of travel and enabling long-distance meetings.
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The Remarketing Trap August 13, 2012
There's a great chase scene in Minority Report when Tom Cruise, having been identified as a future murderer, is making his escape through a futuristic mall. There's a thin line between utopian ideals and dystopian realities, and it makes me chuckle to think that in the case of Minority Report, all that was needed to cross it was the involvement of a marketing department.
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Speeding Up Your PC, Part 2: Clean Up Your Hard Drive August 10, 2012
What is hard-drive clutter, and why is it bad? When people think of things that take up space in their hard drive, usually they think of the files they've made, including documents, pictures and media. They may also think of the programs they use to run those files. While you can delete some files or uninstall some programs, the greatest waster of hard-drive space is invisible.
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The Pitfalls of the Unmanaged Customer Experience August 06, 2012
A company's reputation is based on the customer's experience. Fixing or preventing problems is half of the service equation; communicating with customers is the other half. Customer service is as important, if not more important than the immediate resolution of the problem. An integral part of the customer experience equation is people.
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Speeding Up Your PC, Part 1: Take Control of Your Programs August 03, 2012
The most common complaint that people have about their computers is slow performance -- screens that seem to load more slowly, emails that seem to "hang" before opening. Too many users are frustrated by seeing their expensive
machines become bogged down by factors that are hard to identify, making the machines less efficient long before they've grown obsolete.
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Do You Remember All the Cool Things Your CRM App Can Do? August 03, 2012
If you mention a certain brand of lower-priced, assemble-it-yourself furniture of
Scandinavian heritage, you stand a pretty good chance of getting a response that
dwells at some length on how hard it is to put it together. I've never felt that way
-- in reality, I actually like putting stuff together. It's not that I'm good at it -- I've just learned to follow the directions. If only CRM were as simple.
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The Smart TV Transformation Is Under Way July 28, 2012
For years, pay-TV services were the dominant means of delivering premium content to consumers. Today almost 900 million homes worldwide subscribe to pay-TV services, but new delivery technologies, with smart TVs at the forefront, have created new opportunities and new potential competition.
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Setting Up Your Dream Shop Online July 27, 2012
Shana and Len Bentivegna started their online store, Organic Pet Boutique, as a result of pet food scares and their concern for the safety of their two Shih Tzus, Milo and Ceasar. "After discovering organic and natural pet food was the only safe alternative, we decided to go online to purchase their food," said Len Bentivegna. "We ultimately discovered there was not a one-stop shop.
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Big Data and the London Olympics Cybersecurity Challenge July 27, 2012
Security has been a top concern of the Olympic Games ever since that fateful day in September of 1972 when terrorists killed members of the Israeli Olympics team. Since then, each Olympics has only increased its level of security consideration. The more recent games have had to focus as much on cybersecurity as they have on physical security.
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Our Terrible, Horrible, No Good, Very Bad Password System July 18, 2012
It has been a heck of a year for password/password hash disclosures. In the same week in June, millions of password hashes were disclosed from LinkedIn, eHarmony and Last.fm. And in the same week in July, more than 450,000 usernames and unencrypted passwords were reportedly stolen from Yahoo Voice, while 420,000 password hashes were leaked as a result of an attack on Formspring.
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