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5 Ways to Sell Salespeople on CRM
January 26, 2012
The way the concept of CRM is defined during the sales process can sow the seeds of its ultimate failure. Because the decision makers are often sales managers rather than actual salespeople, the pitch is usually made that CRM makes it easier for the managers to manage their sales staff. Which is true. But what's in it for the sales staff?
Big Data's Big Challenges for Content Management
January 25, 2012
As many know, content is getting bigger -- way bigger -- and this is scary to many technologists. At the same time, it's also getting smarter. Applications are growing more complex, challenging IT pros as never before. How will these changes impact content management technologies? It's difficult to predict exactly, but there are insights to be found and used to plan for the future.
A Strategy for Post-Virtualization Security
January 24, 2012
Virtualization has been one of the most rapidly and widely adopted technologies in recent memory. It's huge, and it's here to stay. And as security professionals know, setting up a virtual environment securely isn't easy. Significant effort goes into tasks like evaluating off-premise service providers, ensuring regulatory compliance, and standing up technical controls like monitoring and encryption.
When B2C and B2B Worlds Collide
January 20, 2012
Having spent more than 20 years in the tech industry, I've seen many trends (and related buzzwords) come and go. One trend that I continue to see each year is the "consumerization of IT." While it hasn't always been referred to by that label, consumer demand has manifest itself across a variety of sectors in the industry, from PCs and email to the cloud.
Website Scaling, Part 2: The Metrics of Measuring
January 18, 2012
Measuring Web scalability is a critical component of website scaling. The way you do this in a testing environment is, of course, called "load testing." In this second series installment, I'll go over what Little's Law is and how it can be related to load testing, determining how to scale the Web and data layers. Finally, I'll share my tips for troubleshooting common scaling bottlenecks.
Website Scaling, Part 1: What It Means and How to Get There
January 17, 2012
The stories of websites that fell over and died when they got unexpected traffic are legion. A recent example of what not to do would be Target's introduction of a low-priced Missoni collection. The site attracted so much traffic that Target.com was swamped for several hours on Sept. 13, 2011, leading would-be shoppers to face a cute but frustrating site-down page.
Ensuring Software Quality Across a Global Supply Chain
January 16, 2012
Companies commonly rely on a myriad of software suppliers, from internal teams that share and re-use code to third-party commercial software suppliers and outsourcing development partners. Companies are increasingly being held accountable by their customers for the quality and security of the complete product. Yet third-party code typically isn't tested with the same level of rigor as internally developed code.
The Nitty Gritty of the Virtualized Data Center
January 11, 2012
In 2012, we will see the rise of the data center fabric. Within the year, multiple Ethernet fabric technologies will mature into shipping products. This is very timely because server virtualization is now giving rise to a whole new set of data center challenges that traditional switching technologies were not equipped to address.
Identity and Access Management: A New, Less Excruciating Approach
January 10, 2012
As essential as open systems and mobile applications are for doing business, they also put significant strain on an organization's security systems and, in particular, the key line of defense: identity and access management systems.
Shifting the IT Mindset to Grasp the True Impact of the Cloud
January 07, 2012
A colleague of mine recently remarked in frustration that IT often finds itself in the worst possible position: taking the blame for a host of problems -- including increasing costs, growing capacity needs and poor responsiveness -- while being limited by a lack of real influence and control over the solutions.
Effective Retail Mobilization: New Rules
January 06, 2012
Over the past year, we have seen many retailers making the switch to in-store mobility. Retailers such as Sears, Home Depot, Urban Outfitters and Nordstrom are not only equipping their staff with mobile devices -- they're handing them to customers as well, to help make shopping more efficient and convenient for all parties involved.
It's an Intuitive, Integrated, Cloudy, Mobile World
January 06, 2012
Mobility, intuitive cloud-based tools, iPads, iPhones, and social media have forever transformed the sales ecosystem. Across all industries and sectors, salespeople are no longer chained to a desk or landline, and managers and executives agree that integrated technology makes selling more efficient.
Bad Employee Attitude in a Social CRM World: It's Payback Time
January 05, 2012
In our careers as consumers, we've all encountered employees from time to time who display a shocking lack of manners, aggressive ignorance of what their company sells, or a toxic attitude that suggests we're seen as an enemy rather than a customer. "How in the world did this person get this job?" we might ask as we hang up the phone or flee the store. "And how in the world is this person allowed to keep this job?"
One Year Later: MS Exchange Practices Most Companies Should Still Shun
January 04, 2012
Over a year ago, we presented a list of the top 10 worst practices that you should avoid if you want to maintain the performance and uptime of your Microsoft Exchange email system. Since then, some things have changed, while others have not. So here's a revised Top 10 List of "Don'ts" to point out which practices still hold true and which do not.
10 Things to Remember When Reaching for the Cloud
January 03, 2012
Cloud computing represents a powerful shift in how your company deploys applications, stores data, implements security and adheres to industry regulations. Cloud architectures can give your company the flexibility to scale resources as the business requires. And you can do so without incurring unnecessary capital expenses.
The 5 KPIs of PMO Proof
December 29, 2011
For many companies, the role of the PMO seems like an enigma. Sure, everyone knows that PMOs exist to streamline project operations so time and money aren't wasted, but what do they actually do? Failure to answer this question has led many companies to question the value of the PMO in the years after its establishment. However, the burden of proof is on the PMO -- not the executives.
Shall We Dance? A Tale of Executives and PMOs
December 28, 2011
"It takes two to tango." Ronald Reagan said this of the contentious relationship between the United States and the Soviet Union in the final stages of the Cold War. Unfortunately, this also applies to executives and project management offices. At times, it seems they are destined to face off against each other, but this should not be the case.
The Data-Driven Digital Revolution
December 28, 2011
Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel -- from fostering awareness to reaching consumers at the ideal intersection between desire, intent and action.
The Scalable, Available Cloud
December 27, 2011
With the evolution and proliferation of cloud computing, as more and more applications are being migrated to the cloud, many organizations are considering moving their database to the cloud as well. Two main concerns on users' minds are database scalability and availability.
The 5 Pillars of Master Data Management
December 21, 2011
In the last three years, corporate views of master data management have rapidly evolved from data-centric confusion to a point where companies now focus on the consumers of master data and the business processes that consume it. In the next two to five years, the companies that use this MDM momentum will gain a strategic advantage.

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