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VerticalResponse Coupons, Clipper Help SMBs Get More Social August 20, 2012 
VerticalResponse recently launched its social platform with two new features: Coupons and Clipper. Coupons lets businesses generate custom coupons that can be published as a Facebook tab on their Facebook page or as a standalone Web page. Clipper is a browser button that lets users save interesting Web pages to their VerticalResponse Social account.
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Zoho Digs Deeper With Marketing Campaigns August 17, 2012 
Zoho has been speedily turning out applications to complement its core platform. Earlier this spring, for instance, it introduced Zoho CRM. Now, it is rolling out Zoho Marketing Campaigns to buttress the marketing functionality it introduced in the CRM app. "We had marketing and campaign features in that app, but the functionality wasn't deep enough for our satisfaction," said Zoho's Raju Vegesna.
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The Remarketing Trap August 13, 2012 
There's a great chase scene in Minority Report when Tom Cruise, having been identified as a future murderer, is making his escape through a futuristic mall. There's a thin line between utopian ideals and dystopian realities, and it makes me chuckle to think that in the case of Minority Report, all that was needed to cross it was the involvement of a marketing department.
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Microsoft's Not Stuck on 'Metro' August 03, 2012 
On Friday Microsoft abruptly rebranded its Windows 8 interface, which has been known as "Metro" since it was introduced for Windows Phone 7. Instead of the simple "Metro," the tile-based interface will now -- and according to online reports, forever -- be known as "Windows 8 style UI." At the root of this change is a potential trademark dispute with Metro AG, a major German retailer.
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Fiitfu Puts Follow-Up Front and Center July 24, 2012 
When Mary-Jane Mehlenbacher left the corporate world to have her daughter, she didn't realize she would be leaving behind network marketing software that worked. Mehlenbacher had decided to form her own home-based network marketing company but couldn't find an appropriate CRM software application that fit her needs and single-proprietor company size. So she decided to build her own application.
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Verizon May Be On Course for DoJ Showdown July 13, 2012 
Verizon's $3.9 billion bid for spectrum from a consortium of cable providers could be in jeopardy, with news surfacing Friday of the DoJ's fear that a cross-marketing deal within the larger deal could reduce competition for landline Internet service. DoJ's concern reportedly stems from Verizon's agreement to jointly market wireless and landline Internet services with cable providers.
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Cheap, Easy DIY Website Design June 29, 2012 
All businesses can't afford pricey website designers, which is why Shanti Sosienski was inspired to start DIY Websites Now, a company that teaches people how to build their own. "Basically, we are a collective of designers, programmers and project managers who saw the need to service those potential clients who couldn't afford a $2,000 site," said Sosienski.
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Video Marketing: Selling With Sight, Sound and Motion June 22, 2012 
Video engages customers, tells stories and creates brand loyalty like no other medium. As a young entrepreneur, Andrew Angus owned an alternative fuel business. As part of his marketing efforts, he made a brief video explaining the process of making fuel from agricultural residues. The experience made him aware of the usefulness of video in explaining and selling product.
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Constant Contact: Death of Email Marketing Greatly Exaggerated June 22, 2012 
Several months ago Constant Contact became aware that much of its customer base was intrigued by the daily deal model. However, it also noticed that once those companies actually tried out the model, their enthusiasm for it diminished considerably. "Daily deals just don't work for a lot of companies, especially small businesses," said Dave Gilbertson, vice president and general manager of SaveLocal.
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How Microsoft's Surface Can Win the Tablet War June 21, 2012 
Microsoft has introduced another new product. This one is a tablet called the "Surface." If Microsoft is not careful, it could actually be successful with this one -- if it plays its cards right, anyway. The Surface will let Microsoft compete head-to-head with Apple's iPad, Amazon's Kindle, Barnes & Noble's Nook, and many more. Will the Surface be a hit or a flop? That depends on Microsoft.
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Groupon Basks in Morgan Stanley's Praise June 19, 2012 
Morgan Stanley upgraded Groupon to "overweight" from "equal weight" causing the daily deal company's stock shares to jump by as much as 13 percent. The reason for Morgan Stanley's apparent change of heart is a shift in the competitive landscape. Daily deal clones are still coming to market, but there is no evidence they are gaining any significant traction.
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You Just Have to Be There: Trends in Event Marketing June 15, 2012 
Mike Heaston knows the power of a good cycling event. Get the people out there, biking through the Colorado mountains, and they'll become loyal and steadfast customers. "We're putting on events that people love," said Heaston, owner of EventMarketing Group. "We're creative, and these are our product."
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Big Guns Dueling for Domain Rights in Internet's New Wild West June 13, 2012 
The Internet Corporation for Assigned Names and Numbers published a list of proposed generic top level domains on Wednesday, including such brand-specific Web suffixes such as ".jpmorgan," ".walmart" and ".microsoft," as well as more generic terms such as ".book" and ".love." ICANN released a list of 1,930 applications.
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Short and Sweet: Text Marketing June 09, 2012 
Text messages are intimate, to-the-point, and readable, and they bring marketing messages straight to where people spend much of their time -- their phones. Texting, it turns out, is more than just a series of LOLs or smiley faces between friends. Increasingly, it's also a savvy and effective marketing tool.
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Connectivity: The New Currency May 29, 2012 
The trend toward an "always on, always connected" lifestyle driven by the use of social networks and mobile technology has, if nothing else, groomed consumers to become demanding in their expectations of the online experience. Unfortunately, the e-commerce experience has changed little since early days and, until recently, continued to be a process more to be endured than enjoyed.
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The Joy of IP Address-Mapping May 22, 2012 
Personalization sits at the very heart of marketing performance improvement in B2B as well as in B2C companies. The latter camp has made enormous strides in recent years in being able to present customers and prospects with relevant content, offers, recommendations, and other types of messages via online channels, including the company website, in an automated and systematic fashion.
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Growing Pains Lead Yelp to Loss May 03, 2012 
Yelp reported a net loss in its first quarter as a publicly traded company after aggressive expansion abroad led to a sharp increase in costs. The site, which provides online reviews of local businesses, released its earnings on Wednesday for its first ever fiscal quarter after filing its IPO.
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CTIA Wireless 2012: A Show of a Different Color April 26, 2012 
Would it surprise you if I said the upcoming CTIA Wireless 2012 show will be very different from those in the past? I've been going to these wireless shows for more years than I can remember.
Every few years, the show -- and in fact the entire industry -- changes. This is a great showplace for what is new and what is coming next in the wireless industry -- and next month's show should be no exception.
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Harnessing Big Data Through Customer Intelligence April 24, 2012 
Driving revenue performance and applying data in order to influence/generate buying behavior throughout the customer life cycle is not new -- it's an ongoing goal. Real-time marketing, which relies on capturing data in real time, improves revenue performance and is the optimal way to drive 1:1 customer interaction throughout the customer life cycle.
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Your Company, Your Product, Your Book April 05, 2012 
Books and e-books are becoming the No. 1 sales and marketing tool for many small and mid-sized businesses. Large companies have successfully used them for years, but they were much more expensive and took much longer to produce. Now print on demand and e-books are transforming the space, allowing every company the same opportunity. I recently learned this as a number of CEOs have contacted me to discuss writing books for them and their companies.
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