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Amex Teams With Halo 4 on Master Chief Incentives November 08, 2012 
Master Chief is going after some real world conquests in the newly released Halo 4 from Microsoft. In time for the launch of the game, American Express teamed with Microsoft to launch a campaign that will reward players who sync their American Express card to Halo 4 -- and by default, Xbox Live.
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Time to Break Out the Holiday Sales Game Plan November 03, 2012 
Like great athletes in football or basketball, the most prepared merchants win online commerce in the fourth quarter, when rabid fans propel businesses to profitability. You've likely completed your sourcing and planned many of your general holiday sales and promotions already. Now, it's time to go through your pre-game checklist again to make sure you're prepared for an online sales storm of Sandy proportions in 2012.
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Instagram Makes Nudge a Lot Nudgier November 02, 2012 
Nudge, a marketing application designed for the real estate space, has released an update that incorporates Instagram into its offerings. The integration expands the application's photo and visual bona fides, not surprisingly -- but also expands Nudge's potential audience, since its inclusion makes the app flexible enough to be used by any business.
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Verizon's New Ad Campaign Is a Load of Half-Truths November 01, 2012 
Why is Verizon Wireless telling half-truths in its latest advertising campaign? It does make the company look better than its competitors, but here's the problem: When customers realize what they're led to believe is only a half-truth, they will be very upset with Verizon. So why risk that damage to the brand and the customer relationship?
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If You Build a Good Customer Experience, Fans Will Come November 01, 2012 
I'm a gigantic San Francisco Giants fan -- so, two World Series Championships in three years has been something of a dream come true. But when I was a kid, my family was devoted to the Oakland A's -- as they won three consecutive championships from 1972-1974. As a much younger adult, I worked for the Giants -- but today, I live about five miles from o.Co Coliseum, the home of the A's.
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The New Marketing October 31, 2012 
I spent a day last week in Boston attending a conference called the "Inbound Marketing Summit" organized by my friend and former analyst Allen Bonde. Inbound marketing IMHO is taking off in some important dimensions. Inbound marketing is a cool idea that's been pushed by multiple companies recently. For instance, HubSpot held its user meeting early in the summer, and it was all inbound marketing all the time.
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StrongMail Lifts Weight Off Burdensome Marketing Operations October 26, 2012 
StrongMail has upgraded the latest version of its flagship email marketing product, Message Studio, now available in version 7.1. Chief among the changes is a new type of data integration with an ERP system, as well as new testing, optimization, automation and reporting capabilities. "This is our third release of the year," said Dave Cormier, VP of product marketing at StrongMail.
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Apple's Biggest Threat: Killer Advertising October 25, 2012 
While Apple crafts consumer gadgets of incredible beauty, built to look good on the outside and the inside -- even when Apple tries to fuse the case so the components can never be seen by mere mortals -- the hardware is not Apple's biggest weapon. The MacBook Air, the MacBook Pro with Retina display, the iMac, the iPad and new iPad mini -- not even the wildly popular iPhone is the most devastating weapon in Apple's arsenal.
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Mobile CRM Strikes Geolocation Gold October 23, 2012 
Increasingly, CRM vendors are incorporating geofunctionality into their offerings. It is a must-have marketing technique for brick-and-mortar retailers competing with e-commerce providers. While that use is indeed still a big driver, vendors are also beginning to view it as a technology that has multiple CRM-related uses, such as a complementary technology for contact management.
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The True Measure of a Marketing Campaign's Worth October 18, 2012 
Last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier in the funnel. Both are simple to use and are widely supported by analytics tools, and they are the most common attribution models used, despite their shortcomings. So why do the majority of marketers still rely on last-click attribution?
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Apple's Mini Doesn't Need Mega Success October 17, 2012 
Early adopters of the iPhone 5 probably don't have much time to bask in the glory of owning the latest Apple product. The company sent out invitations to an Oct. 23 event in San Jose, when it is expected to launch a smaller, more affordable tablet. The invitation reads, "We've got a little more to show you," with the "little" apparently implying a smaller iPad is truly on its way.
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ExactTarget Hones Cross-Channel Communications October 15, 2012 
With two new acquisitions, ExactTarget is pushing beyond its original email marketing mission to become a one-stop online marketing and social media shop. The company has acquired Pardot for $95.5 million and iGoDigital for $21 million; it announced both deals last week.
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Where's the iPad Mini Mystique? October 09, 2012 
Another day, another clue unearthed about the smaller iPad Apple is supposedly developing. This time, component suppliers in Asia have reportedly tipped Apple's hand, revealing that they have received orders millions of the 7.85-inch tablets in the fourth quarter.
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The 7 Deadly Sins of Small-Biz Sales October 08, 2012 
Is your small business guilty as sin? Many small businesses are committing sales transgressions that hinder success and threaten to condemn them to eternal mediocrity in the market. The root of all these sins lies in a failure to adhere to the "commandment of commitment." To stay on the right path, every business should commit to a sales process that is documented and measurable.
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Ubuntu and Amazon Make Uneasy Bedfellows October 01, 2012 
Well it's been another tempestuous week here in the Linux blogosphere, rounding out a month that never ran short on controversy, to put it mildly. The topic du jour this time? None other than Canonical's decision to integrate Amazon results into searches done through the Dash on Ubuntu's Unity desktop.
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IBM Taps Middleman to Reach Mid-Market September 27, 2012 
IBM launched a major initiative on Wednesday with the goal of targeting middle-market companies via their managed service providers. Increasingly, middle market companies are turning to companies that deliver technology solutions on a pay-as-you-go-model, said Mike McClurg, IBM's VP of global mid-market sales.
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Discover Bank Pays Up to Settle Deceptive Marketing Charges September 25, 2012 
Discover Bank is refunding approximately $200 million to more than 3.5 million customers under a joint enforcement action by the Federal Deposit Insurance Corp. and the Consumer Finance Protection Bureau. Discover will also pay a $14 million civil money penalty, with half going to the U.S. Treasury and half to the CFPB's civil penalty fund.
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Why Cablevision Is Tweaking Its Own Nose September 13, 2012 
Cablevision recently invested in upgrading its cable television network to improve the quality of service. Now it is launching a curious marketing and advertising campaign to let customers know about it. It wants to shine up its Optimum brand. Good idea, but the funny part is, it is poking fun at itself in the process. Why -- and will it work?
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Nokia Muddies Lumia's Image With Faked Footage September 10, 2012 
Seeing is believing, the old saying goes, but anyone who has attended a press conference typically knows that seeing isn't always enough to inspire belief. Nokia underscored this fact with last week's unveiling of its new Lumia 920 smartphone. The impressive image-stabilized video that was supposedly shot using the handset's PureView camera system was actually obtained with a different camera.
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Marketing's New Golden Age September 05, 2012 
Now is the golden age of marketing. I was tempted to write the second golden age since history sometimes seems to repeat but I am more of the Mark Twain school of history and he believed that history did not repeat itself but that it rhymed.
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