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BlackBerry's Do-or-Die Marketing Challenge February 14, 2013 
Frank Boulben is the new chief marketing officer at BlackBerry and he has his hands full. Did you ever stand in front of a mountain of work and wonder how to get started? Marketing was one of several key weaknesses before RIM became BlackBerry. Can Boulben refresh, reinvigorate and save the smartphone maker? No one yet knows; however, marketing is key -- and Boulben is now center stage.
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The 2nd Screen's Super Bowl Coup February 12, 2013 
It has been a week since the Super Bowl, but its lessons for marketers are becoming increasingly clear. At the top of the list: The synergy between the mobile channel and the overall campaign is getting tighter. Another lesson gleaned from this year's big game, courtesy of the New Orleans' Superdome's short-lived blackout, is that old fashioned quick-witted thinking never goes out of style.
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The Key to Mobile Marketing: A Strong Opt-In List February 09, 2013 
Mobile messaging -- which includes SMS, MMS and rich media messaging -- has quickly become a staple in the world of marketing campaigns for many large brands. Mobile messaging, although still in its infancy, has drastically impacted the marketing landscape and is vital to any program. Mobile messaging creates a very personal link between a brand and its customers.
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Cross-Domain Semantics and the End of 'Solution Sales' February 08, 2013 
Do your customers think of you as one of them? Do they think you truly understand their business challenges, their opportunities and what keeps them up at night? These are questions you should very seriously consider, because in the extraordinarily demanding B2B sales climate of our post-recession world, it's the vendor who can answer "yes" who will win the business.
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5 Business Lessons to Learn From PR Flacks February 07, 2013 
As a journalist covering technology, you get bombarded with material from PR people trying to get you to write about their clients. Although there are some stellar PR people, the majority of pitches I get are not targeted at what I write about, addressed to the wrong person, or make claims that are demonstrably false or inaccurate.
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Rethinking the Service Paradigm February 06, 2013 
I just got off a phone briefing with Freshdesk, an Indian company with a subscription customer service and support system that it refers to as a "help desk." Freshdesk's got most of the bells and whistles you might expect to find in a solution like that, and it has gamified the business processes as well. That's what inspired this column.
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Alicia Keys: The Next Steve Jobs? February 04, 2013 
What folks who haven't read any of the early Steve Jobs biographies don't know is that Steve Jobs -- at least, the way he was seen in public -- wasn't any more real than Ronald McDonald. He was a creation of Apple's advertising agency that successfully reformed Steve into the near-superhuman person we saw on stage.
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Is the Time Ripe for BlackBerry? February 01, 2013 
BlackBerry 10 may have had its thunder stolen by "BlackBerry" -- that is, the announcement that "Research In Motion" has been deep-sixed, and the company name is now the same as its iconic brand. The rebranding is an effort to put more juice behind the launch of the highly anticipated new BB10 operating system and compatible handsets, propelling a potential turnaround.
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Bronto Remarketing Engine Slices and Dices Retail Customer Preferences January 24, 2013 
Bronto Software this week released a significant update to its Bronto Marketing Platform: a remarketing engine that helps retailers link online and in-store purchases in order to create targeted email messages that speak to the individual user. New features allow marketers to collect data such as purchase history and then use that information to segment customers and create email campaigns.
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Nokia Gives 3D Printers Something Fun to Do January 19, 2013 
Nokia on Friday released a 3D printing kit that will allow users to create their own custom cases for the Lumia 820. The handset, which was unveiled last September, features a removable shell case that lets users change the color of their phone or even enable options such as wireless charging. Now Nokia has taken things a step farther. It is allowing users to customize their phone via a 3D printing kit.
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MobileDevHQ's Ian Sefferman: So You Built an App - Now What? January 18, 2013 
You could call Ian Sefferman's initial rise to CEO of MobileDevHQ a bootstrap career move. Seeing the rapid growth of consumer interest in mobile apps, he jumped into an infant industry to learn what would push it forward. His interests fell on a gaping opportunity: how to help app developers become more successful.
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Turn Your Marketing Inside Out January 12, 2013 
When asked why he robbed banks, Willie Sutton famously replied "because that's where the money is." Many e-commerce businesses adopt Willie's strategy by focusing their marketing efforts where all the people are. That may work for robbery, but it's a poor strategy for e-commerce. Instead, adopt an inside-out strategy by focusing where the fewest people are. Here's why, and how.
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Gamification: What If the Game Is Over? January 05, 2013 
Gamification, using game-play mechanics for non-game applications to engage users and drive desired behavior, has become all the rage, or so it seems. Like any hot trend, there is a tendency to overcompensate for the sake of participating in the new, hot concept. The herd mentality leads everyone to think they need to gamify their product, app or solution to just to keep up with the pack.
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App It Up: Mobile Strategies for Small Businesses January 04, 2013 
Even when Darien Gold's pilates clients aren't in her studio, they can work on their moves by following the instructions and imitating the positions on her mobile app. Gold uses the app to expand the reach of her business, according to Bharath Lingam, CEO of PurpleTalk, which worked with Gold to develop her app.
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Think Your Distribution Model Goes Unnoticed? Think Again December 29, 2012 
The decentralization of software and services has greatly changed the way businesses need to approach and appeal to their customers' whims. Before, software vendors could work with distributors to get their boxes onto shelves and into customers' hands -- but when was the last time you went to Fry's or Best Buy and purchased a physical disc to install?
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Q3 Online Ad Revenues Rise to New Record December 27, 2012 
Online advertising spending hit a record $9.26 billion in the third quarter of 2012, an 18 percent increase over the same period last year. The IAB Internet Advertising Revenue Report for the third quarter of 2012, released last week by the Interactive Advertising Bureau and PricewaterhouseCoopers, shows a 6 percent increase from the previous quarter.
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What Happened in 2012 December 27, 2012 
Everyone has a year-end synopsis these days, and it's fun to see what each person deems important. Sometimes you wonder if you lived through the same experiences, but it's a good thing to recall everything one more time and maybe reconsider how you'll remember each. Here's my synopsis -- which is no more or less valid than anyone else's.
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Gamification Brings In Serious Business December 22, 2012 
More than just a marketing gimmick, gamification has the potential to inject new life into a variety of industries and broaden the appeal of many new and existing offerings. The term "gamification" describes the use of game mechanics, such as challenges, achievements and rewards, to drive certain consumer behaviors in what are traditionally non-gaming contexts, such as television services, energy or health.
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Report: Europe May Have Scuttled Google's FTC Deal December 20, 2012 
The postponement of Google's deal with the Federal Trade Commission may have been caused, at least in part, by Europe's tough stance with the company. As of a few days ago, reports suggested that Google was close to hashing out a deal with the FTC, but that the European Commission's two-year antitrust investigation was far from resolved.
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'Going Native' Boosts Mobile Ad Outlook December 20, 2012 
The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-based ads served on mobile phones and tablets -- is expected to see a 180 percent increase this year.
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