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Facebook May Launch Risky Messenger Ad Program
February 22, 2016
Facebook has been preparing to push personalized ads through its Messenger app, according to a report last week. The company will allow brands to send their own marketing materials through the popular chat app, suggests a leaked document apparently intended for Facebook's advertising partners. The changes could go into effect during the second quarter of the year.
Marketers Make Customer Experience More Personal
February 11, 2016
Marketers this year will ramp up their efforts at personalization, getting a 360-degree view of customers and improving the customer experience, and they will leverage multiple strategies, tools and solutions to do so, a study released Tuesday by the CMO Council found. Deploying digital analytics and life cycle management tools will take the lead, followed by personalization platforms.
Twitter's New Algorithm Raises De-Democratization Fears
February 10, 2016
Twitter on Wednesday gave users the option of using a new algorithmically organized feed that would deliver more relevant messages -- not necessarily the newest -- first. The new approach to disseminating tweets was spearheaded by Twitter's CEO Jack Dorsey, who is under pressure because of the company's lack of growth. Compared to other social media sites, like Facebook, Twitter is lagging behind.
Marketing Quantification
February 10, 2016
It has been fun watching the rapid improvement of the marketing function over the last decade. The advance was in no small part due to the advances in marketing automation, and the marketing revolution is not over by a long shot. However, I think we're bumping up against a ceiling, and the improvements we can expect that make marketing faster will plateau.
The Internet of Things' Big Software Challenge
February 9, 2016
More than half of major new business processes and systems will incorporate some element of the Internet of Things by 2020, according to Gartner. That means that every piece of software that supports those business processes and systems must be redesigned to accommodate the requirements of the IoT market. Nearly every major independent software vendor is making moves to respond to the challenge.
Uber Makeover Draws Derision
February 4, 2016
Uber on Tuesday unveiled a new logo, the culmination of a two-year effort to develop a rebranding strategy. The new logo will be depicted in the Uber app in colors localized to each of the 65 countries where the company has a presence. For example, it's pink in Mexico, red in India, gold in China and oak in Ireland. The colors and patterns are meant to bring out Uber's human side.
What the PC Industry Could Learn From the NRA
January 18, 2016
One of the fascinating things about the NRA is that buyers of guns think the organization represents them, when in fact its mission is to represent gun sellers -- not gun buyers -- and certainly never gun buyers against gun sellers. Guns for consumers largely have been banned in most of the world, with the exception of the U.S., which uniquely has the NRA.
The Top 20 CRM Blogs of 2015: Part 1
January 15, 2016
What makes a great CRM blog? Generally, the same things that make a great CRM implementation: good planning, thoughtful responses to a changing market, consistent posting (the "adoption" part of blogging), the right technology, and people with the right personality. It's the classic "people, processes and technology" trilogy, really. The blogs that made our annual list of the best blogs and bloggers are one in a million.
Zuckerberg Defends Downsized Internet for Developing World
December 29, 2015
Facebook CEO Mark Zuckerberg on Monday defended his company's downsized version of the Internet, called "Free Basics," which is offered in developing nations around the world. "In every society, there are certain basic services that are so important for people's wellbeing that we expect everyone to be able to access them freely," he said, citing public libraries, hospitals and schools as examples.
CRM Predictions: Spotting the Critical Connections
December 22, 2015
At this time of the year, there's a clamoring among the business publishing class for predictions. That is partly because prediction stories are considered easy to write, and once they're done the staff can go celebrate the holidays while their publication continues to deliver content. However, having written a lot of prediction stories in the past, I can tell you that they are not easy to write.
Cook Rearranges Apple's Executive Suite
December 18, 2015
Apple on Thursday announced some personnel moves that suggest CEO Tim Cook's future vision for the company. He named Jeff Williams chief operating officer, elevated Johny Srouji to senior vice president, broadened the powers of Senior Vice President of Worldwide Marketing Phil Schiller, and added Tor Myhren as vice president of marketing communications.
Twitter Sics Promoted Tweets on Logged-Out Users
December 11, 2015
Twitter on Thursday revealed it's testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tweets, more content. The test will enable logged-out users to view promoted tweets.
Forces That Will Reshape the IT Landscape in 2016
December 4, 2015
There may be no better way to capture the state of the technology industry than to borrow Charles Dickens' famous opening from A Tale of Two Cities: "It was the best of times, it was the worst of times..." It never has been a better time to launch offerings via the cloud, but the availability of low-cost computing power and open source software have created unprecedented competitive challenges.
How to Go Viral: E-Commerce Marketing Strategies
December 1, 2015
Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important to have a balanced and far-reaching strategy -- one that's just as focused on reaching long-term goals as it is on going viral.
Walmart to Jump the Gun on Cyber Monday
November 24, 2015
Walmart on Monday announced it will release all 2,000 Cyber Monday deals at 8 p.m. EST Sunday. That and other retailer moves are making it look as if Cyber Monday might be a nonevent this holiday season: Amazon is running an eight-day Black Friday sale that will take it through Cyber Monday, leading Walmart to launch a price-matching event to compete.
Report: Mobile Payments Won't Be a Thing This Holiday Season
November 24, 2015
Bankrate.com on Monday released results of a survey showing that even though consumers may have more mobile payment options this holiday season, more than two-thirds of shoppers won't be using them. That's because seven out of 10 Americans surveyed said they'll be using cash or a debit card for most of their holiday buys, according to Bankrate.
Sales and Marketing Sentiment: Feeling Is Perception Is Reality
November 16, 2015
About a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other. We split the results into sales and marketing responses and compared them.
Alibaba Crushes Global Online Shopping Day
November 13, 2015
Alibaba on Wednesday settled $14.3 billion worth of gross merchandise volume via Alipay, the company's online payment solution, during China's 11.11 Global Shopping Festival. That surpassed last year's $9.3 billion. Mobile GMV settlements accounted for about 70 percent of this year's sales. By 2 p.m. China time, more than 70 million mobile buyers had made purchases worth $7 billion.
Desk.com-SalesforceIQ Integration Targets SMBs
November 12, 2015
Salesforce on Thursday announced the integration of Desk.com and SalesforceIQ to better let SMBs tie customer service with sales. Desk.com an all-in-one customer service app. SalesforceIQ for Small Business is a sales solution whose relationship intelligence feature captures, analyzes and brings forth relevant customer relationship information from email, calendars and other applications.
Digital Transformation and Moments of Truth
November 11, 2015
I hadn't been aware of one of the more important CRM stories of the year until I was doing research for a new book. It's a great story and it deserves retelling, especially if you think that focusing on customers' moments of truth is important. Back in April, Starbucks announced revenues for the just-completed quarter that exceeded year-over-year attainment by a whopping 17.8 percent.
Channel Choosing: Where and How to Sell Online
November 10, 2015
Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy. Choosing where to sell products online requires evaluating the fit between channel and product.
Fire, Aim, Ready: Is Your Marketing Approach on Target?
November 3, 2015
Business-to-business marketers know what customers want, in general terms, from initial contacts with the people they buy from. It's taken awhile, but through trial, error, some more error and eventually some actual thought, the mystery has been solved. Before I give it away, just ask yourself what you want in any communication from anyone when it comes to a business issue.
The New York Times May Get Technical With Ad Blockers
November 2, 2015
The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. "As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call. "Nonetheless, let me make it clear that we oppose ad blocking."
When Innovation Misfires
October 29, 2015
Innovation is not always good -- it can backfire. Good innovation helps to grow a brand in the marketplace and results in more customer love. Bad innovation does the opposite. Companies would be better off doing nothing than innovating badly. Many public companies innovate on a regular basis because they think they have to. After all, they must keep their investors happy.
NY AG Could Be Broadband-Speed Mythbuster
October 26, 2015
New York Attorney General Eric Schneiderman has launched an investigation into Verizon, Cablevision and Time Warner Cable. The purpose of the probe is to determine whether three of the state's top telecom companies are providing high-speed broadband Internet as advertised to consumers and businesses. The probe was launched in response to consumer complaints on the issue.
Dish Network to Automate TV Ad Sales
October 26, 2015
Dish Network on Monday launched Dish Media Sales, an automated marketplace that will let advertisers buy TV spots the same way they can buy ads online. With the initiative, Dish will give advertisers the ability to purchase targeted, linear TV ads, impression by impression, using real-time bidding technology -- similar to the way online ads are purchased.
Twitter Talks Up New Storytelling Tools
October 22, 2015
Twitter announced two tools, a Collections API, and an ecosystem of partners designed to let publishers organize tweets to better tell a tale. The API creates a single Collection ID that can be used to edit, update and publish a story from any tool in the Twitter ecosystem. Publishers can find tweets and organize them into a single story, then display them on their own websites or in their apps.
Appletizing Microsoft: All You Need Is Love
October 19, 2015
The question that's been bugging me lately is this: Why hasn't Microsoft managed to break through with mobile consumer devices? While Apple has been breaking into the enterprise through consumer demand, Microsoft's enterprise tradition hasn't been helping with consumers. Case in point? Windows Phones. Meanwhile, why do I care? After all, I'm an Apple product enthusiast.
Customer Engagement in the Age of the Silent Traveler
October 9, 2015
The rise of social media has given customers a new platform for interacting with travel and hospitality companies, from airlines to car rental agencies. Today's travel customers primarily use these digital technologies to coordinate logistics and log complaints; gone are the days of calling a reservation specialist to book flights or running through seating options at the check-in counter.
Volkswagen's Fines - Billions; Lost Customer Loyalty - Incalculable
September 25, 2015
There's a rough road ahead for consumers strapped into Volkswagen and Audi diesel cars kitted out with software to fool emissions testing. Many of VW's loyal customers feel let down and even duped, said Agnes Huff, CEO of the Agnes Huff Communications Group. Many of them now question the brand's overall integrity. "Regaining customer trust will be an ongoing challenge."
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We need new laws to curb government spying.
It's dead -- Google, Facebook and others killed it.
Personalized advertising is the worst -- it's creepy.
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