E-Commerce News: E-Marketing

Wednesday - May 14, 2008

There is really nothing wrong with the brand "Bollywood," except that the Indian film industry has become far more powerful and far-reaching than anything else like this in any other country of the world, and even larger than Hollywood. In hindsight, decades ago, who in their right mind would have picked such a blatant knockoff as "Bollywood" -- so clearly a cheap copy of Hollywood? Now, that theme that has been further diluted and abused by hundreds of other adventurous film industry brands all over Asia, from "Ollywood" to "Jollywood." [More...]

Video Links: The Best Lures in the SEO Tackle Box?

Tuesday - May 13, 2008

Video is changing the way we use the Internet for entertainment, education, blogging, product promotion and so many other forms of content. Services like YouTube, Metacafe, Google Video, AOL Video and a host of others have created an enormous online viewing audience by making it easy for anyone to upload, search and share videos. [More...]

Bronto Software: New Age E-Mail Marketing

Monday - May 12, 2008

Bronto is no dinosaur. Founded by former Red Hat executives and launched in 2002, the e-mail marketing software provider has certainly seen its industry and marketplace evolve and change dramatically around it. While questions are often raised about whether e-mail can remain an effective marketing channel given the flood of spam invading consumers' in-boxes and, spending on the channel continues to grow. [More...]

Seven Ways to Make E-Marketing Work in a Tough Economy

Sunday - May 11, 2008

In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity. [More...]

Will Microsoft Ask Facebook to Dance?

Friday - May 9, 2008

The long list of companies Microsoft might acquire post-Microhoo includes such outré possibilities as Netflix, Cisco and Salesforce.com. Facebook is also on that list -- but its potential as a Microsoft acquisition target is beginning to look less unlikely. In fact, it's looking downright plausible. Rumor has it Microsoft has already approached the social networking site about a possible sale. [More...]

Google Butters Up Yahoo

Friday - May 9, 2008

Google's top executives on Thursday expressed hope that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo -- a deal that would lower the odds of Microsoft renewing its attempts to buy Yahoo. "We have been talking to Yahoo, and we are very excited to be working with them," Google cofounder Sergey Brin told reporters before the company's annual shareholders meeting. [More...]

B2B in a Web 2.0 World, Part 1: Digital Media Relations

Friday - May 9, 2008

Attention! We're listening! Seeking competitive advantage and profitability through good relations with the social media, the B2B world has energetically embraced the grand online colloquy known as the two-way talk-back "conversation." Online social media platforms are now in play in the B2B relationships that organizations have with their vendors, suppliers, partners and contractors. [More...]

Optimizing the Contact Center as a Profit Center

Thursday - May 8, 2008

Traditionally, the contact center has been a cost center. However, with the contact center transforming into a profit center, the selling of products and services has emerged as an opportunity for the center to improve agent and customer interaction. Yet the challenge will be balancing customer satisfaction goals and driving profits. [More...]

Goldsmith Jewelry: Tapping Into the Blogosphere Treasure Trove

Wednesday - May 7, 2008

As a small brick-and-mortar jeweler with retail stores in Central Florida, Goldsmith Jewelry may seem like an unlikely potential e-tail star. Goldsmith, however, has had early success by using blogging to drive traffic to its Web site and gain exposure for its fledging Internet store. The company is committed to continuing and refining those efforts, said Don Lair, the online arm's cofounder. [More...]

Yahoo, MS Fallout Pinches China's Alibaba

Tuesday - May 6, 2008

Alibaba.com shares slid 6 percent Monday after Microsoft dropped its bid for Yahoo, the main investor in Alibaba, which is the largest e-commerce company in China. Yahoo owns 39 percent of Alibaba's parent, Alibaba Group, and Microsoft's failure to win Yahoo means that potential business opportunities Alibaba might have had with Microsoft, like advertising and online trading, are now unlikely. [More...]

SAP's Mobile Awakening

Tuesday - May 6, 2008

SAP and Research In Motion announced last week that they were partnering to develop a native BlackBerry client to link to SAP CRM, and then, eventually, to the firm's other business applications. The move is a no brainer for SAP, writes Vinnie Mirchandani, an ex-Gartner analyst and founder of the advisory firm Deal Architect. [More...]

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