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Marketo Winds Up for Risky IPO April 03, 2013 
Marketing automation company Marketo filed paperwork with the SEC on Tuesday to launch an initial public offering valued at $75 million. The company has not yet proposed a stock price. It does say in the filing that it is considered an "emerging growth company," and it plans to list on Nasdaq under the symbol "MKTO." The most telling portion of the filing was the company's description of risks.
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Feds Crown Winners of Robocall Whacking Contest April 03, 2013 
Nothing steams consumers like robocalls, which is why the Federal Trade Commission launched a contest last year calling for ideas to tackle the nuisance. The winners of that challenge were announced Tuesday. Each of two winners will receive $25,000 to bring their robocall solutions to market.
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New Platform Lets Mobile Ads Chat You Up April 01, 2013 
Nuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related to mobile devices present challenges for advertisers used to designing desktop banner ads.
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New Google Tool Tots Up a Mobile Ad's ROI March 29, 2013 
Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile initiative to help marketers better understand how mobile is driving value," said Joanna Werther, head of mobile ads marketing for Google.
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Big Data Spawns Big Ideas for Mobile CRM March 29, 2013 
If you have been thinking lately that the chief marketing officer has been driving CRM purchases more than the IT department, you're right. "This is the era of the CMO," Larry Bowden, vice president of portals and Web experience at IBM, told CRM Buyer. The reason for that is simple: The amount of information becoming available to the CMO through new technologies and Big Data offers huge potential.
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Marin Software Rocks Wall Street March 25, 2013 
As initial public offerings go, Marin Software couldn't have asked for much better than its Friday debut on the New York Stock Exchange. Late Thursday, it priced its stock at $14 per unit, higher than the anticipated range of $11-$13. Then it sold 7.5 million shares -- half a million more than originally expected -- raising about $105 million.
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Coremotives Has the Whole World in Its Plans March 25, 2013 
CoreMotives is a marketing automation platform that operates completely within Microsoft Dynamics CRM. Acquired by Silverpop about a year ago, CoreMotives remains a separate offering from its parent's flagship Engage platform, which features its own Microsoft Dynamics CRM integration. CoreMotives has been tweaking its feature set and steadily globalizing its product line since the acquisition.
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New Targeting Tools Help Ads Zero In on Twitter Users March 19, 2013 
After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the social network gathered from select advertisers.
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Verizon Tinkers With Payment Model for TV Content March 19, 2013 
Verizon Communications is proposing a novel and potentially disruptive fee structure for its FiOS pay TV service: It wants to link the fees it pays to television channels to how much traffic they get. Verizon reportedly is in negotiations with several mid-tier and smaller media companies over a fee structure based on audience size.
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Microsoft Dynamics Gets Major Overhaul March 19, 2013 
Microsoft opened Convergence 2013 Tuesday morning with a keynote address from Microsoft Business Solutions President Kirill Tatarinov -- and the debut of an upgraded CRM application.
With 11,000 attendees, this is the largest Convergence Microsoft has held to date, said Seth Patton, senior director of marketing for Microsoft Dynamics CRM. "The key theme for the event is uniting business and IT," he said.
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The Time of a Mobile Ad's Life, Part 2 March 14, 2013 
Does it matter what time of day a mobile ad is displayed? If a generation's worth of lessons learned from email marketing mean anything, the answer is... maybe. Truth is, there are coherent arguments to be made on both sides. However, as marketers intensify their aim at mobile devices, the balance is shifting to the side that believes timing matters.
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The Time of a Mobile Ad's Life, Part 1 March 05, 2013 
There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon or one delivered late on a Friday afternoon in July?
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Rumored Specs, Tantalizing Ad Fuel Galaxy S IV Launch Excitement March 04, 2013 
Samsung is poised to introduce the next generation of its flagship Galaxy smartphone next week in New York City. It will be the first U.S. launch of a Galaxy handset in three years, and Samsung is heralding it with a "Samsung Unpacked" advertising blitz. It's official that Samsung will debut the Galaxy S IV, but apart from the name, all the details circulating are still rumor.
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Demandbase Tech Targeting Trims B2B Marketing Waste March 04, 2013 
Demandbase has incorporated a new filter in its Demandbase Company-Targeted Advertising platform. The filter, called "Technology Targeting," lets users target and personalize display ads based on the technology they use. In other words, users can now include the specific criteria of 'technologies used' as part of their campaign targeting requirements with the Demandbase platform.
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Mason Marches, Groupon Regroups March 01, 2013 
A day after posting disappointing quarterly earnings, Groupon ousted its founder and CEO Andrew Mason. The company's stock jumped 4 percent in after-hours trading as the news became public. "I've decided that I'd like to spend more time with my family. Just kidding -- I was fired today. If you're wondering why... you haven't been paying attention," Mason said in a letter to employees.
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Facebook's New Ad Tool Targets You Online and Off February 28, 2013 
Facebook users will soon see ads in their feeds that are more specifically targeted to what they like and where they've shopped -- both online and offline -- thanks to a series of agreements with data companies announced Wednesday. The agreements expand the social network's Custom Audiences program released last September, which was designed to allow advertisers to target their existing customers via Facebook.
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A Little Extra Digital Spend in the Online/TV Ad Mix Goes a Long Way February 26, 2013 
For the past several years, the money spent on online advertising has grown at the expense of other media platforms. That trend will probably continue, suggests a new report released Monday by the Interactive Advertising Bureau suggests; it finds that brands will benefit from a 15 percent shift from the TV ad spend to online video.
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Google Juices Mobile Ad Delivery February 22, 2013 
Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign.
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Google May Set Up Shop Around the Corner February 20, 2013 
Google may be planning to launch an ambitious brick-and-mortar retail operation to show off its consumer products. It will open standalone retail stores across the U.S. in time for the holidays, according to the latest rumor, to showcase its Nexus tablets, Chromebooks, Glass and other products.
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Burger King Grilled, Jeep Sideswiped During Twitter Hacks February 19, 2013 
The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to report problems Monday.
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