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Walmart to Jump the Gun on Cyber Monday
November 24, 2015
Walmart on Monday announced it will release all 2,000 Cyber Monday deals at 8 p.m. EST Sunday. That and other retailer moves are making it look as if Cyber Monday might be a nonevent this holiday season: Amazon is running an eight-day Black Friday sale that will take it through Cyber Monday, leading Walmart to launch a price-matching event to compete.
Report: Mobile Payments Won't Be a Thing This Holiday Season
November 24, 2015
Bankrate.com on Monday released results of a survey showing that even though consumers may have more mobile payment options this holiday season, more than two-thirds of shoppers won't be using them. That's because seven out of 10 Americans surveyed said they'll be using cash or a debit card for most of their holiday buys, according to Bankrate.
Sales and Marketing Sentiment: Feeling Is Perception Is Reality
November 16, 2015
About a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other. We split the results into sales and marketing responses and compared them.
Alibaba Crushes Global Online Shopping Day
November 13, 2015
Alibaba on Wednesday settled $14.3 billion worth of gross merchandise volume via Alipay, the company's online payment solution, during China's 11.11 Global Shopping Festival. That surpassed last year's $9.3 billion. Mobile GMV settlements accounted for about 70 percent of this year's sales. By 2 p.m. China time, more than 70 million mobile buyers had made purchases worth $7 billion.
Desk.com-SalesforceIQ Integration Targets SMBs
November 12, 2015
Salesforce on Thursday announced the integration of Desk.com and SalesforceIQ to better let SMBs tie customer service with sales. Desk.com an all-in-one customer service app. SalesforceIQ for Small Business is a sales solution whose relationship intelligence feature captures, analyzes and brings forth relevant customer relationship information from email, calendars and other applications.
Digital Transformation and Moments of Truth
November 11, 2015
I hadn't been aware of one of the more important CRM stories of the year until I was doing research for a new book. It's a great story and it deserves retelling, especially if you think that focusing on customers' moments of truth is important. Back in April, Starbucks announced revenues for the just-completed quarter that exceeded year-over-year attainment by a whopping 17.8 percent.
Channel Choosing: Where and How to Sell Online
November 10, 2015
Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy. Choosing where to sell products online requires evaluating the fit between channel and product.
Fire, Aim, Ready: Is Your Marketing Approach on Target?
November 3, 2015
Business-to-business marketers know what customers want, in general terms, from initial contacts with the people they buy from. It's taken awhile, but through trial, error, some more error and eventually some actual thought, the mystery has been solved. Before I give it away, just ask yourself what you want in any communication from anyone when it comes to a business issue.
The New York Times May Get Technical With Ad Blockers
November 2, 2015
The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. "As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call. "Nonetheless, let me make it clear that we oppose ad blocking."
When Innovation Misfires
October 29, 2015
Innovation is not always good -- it can backfire. Good innovation helps to grow a brand in the marketplace and results in more customer love. Bad innovation does the opposite. Companies would be better off doing nothing than innovating badly. Many public companies innovate on a regular basis because they think they have to. After all, they must keep their investors happy.
NY AG Could Be Broadband-Speed Mythbuster
October 26, 2015
New York Attorney General Eric Schneiderman has launched an investigation into Verizon, Cablevision and Time Warner Cable. The purpose of the probe is to determine whether three of the state's top telecom companies are providing high-speed broadband Internet as advertised to consumers and businesses. The probe was launched in response to consumer complaints on the issue.
Dish Network to Automate TV Ad Sales
October 26, 2015
Dish Network on Monday launched Dish Media Sales, an automated marketplace that will let advertisers buy TV spots the same way they can buy ads online. With the initiative, Dish will give advertisers the ability to purchase targeted, linear TV ads, impression by impression, using real-time bidding technology -- similar to the way online ads are purchased.
Twitter Talks Up New Storytelling Tools
October 22, 2015
Twitter announced two tools, a Collections API, and an ecosystem of partners designed to let publishers organize tweets to better tell a tale. The API creates a single Collection ID that can be used to edit, update and publish a story from any tool in the Twitter ecosystem. Publishers can find tweets and organize them into a single story, then display them on their own websites or in their apps.
Appletizing Microsoft: All You Need Is Love
October 19, 2015
The question that's been bugging me lately is this: Why hasn't Microsoft managed to break through with mobile consumer devices? While Apple has been breaking into the enterprise through consumer demand, Microsoft's enterprise tradition hasn't been helping with consumers. Case in point? Windows Phones. Meanwhile, why do I care? After all, I'm an Apple product enthusiast.
Customer Engagement in the Age of the Silent Traveler
October 9, 2015
The rise of social media has given customers a new platform for interacting with travel and hospitality companies, from airlines to car rental agencies. Today's travel customers primarily use these digital technologies to coordinate logistics and log complaints; gone are the days of calling a reservation specialist to book flights or running through seating options at the check-in counter.
Volkswagen's Fines - Billions; Lost Customer Loyalty - Incalculable
September 25, 2015
There's a rough road ahead for consumers strapped into Volkswagen and Audi diesel cars kitted out with software to fool emissions testing. Many of VW's loyal customers feel let down and even duped, said Agnes Huff, CEO of the Agnes Huff Communications Group. Many of them now question the brand's overall integrity. "Regaining customer trust will be an ongoing challenge."
Gmail Blocking Tools Narrow Email Marketing Channel
September 24, 2015
Google on Tuesday announced new block and unsubscribe features for Gmail that will make it easier for users to manage their in-boxes and harder for marketers to creep out of the spam folder. "Sometimes you get mail from someone who's really disruptive," said Sri Harsha Somanchi, product manager at Google. When that happens, "you should be able to say, 'Never see messages from this person again."
Groupon Rethinks Its Road Map
September 23, 2015
Groupon on Tuesday announced plans to cut 1,100 jobs and close operations in seven countries and said it has filed a statement with the Securities and Exchange Commission to that effect. The biggest cuts will hit its customer service and international deals centers, as the company regroups to leverage new efficiencies. The restructuring will be complete in about a year.
SaaS' Next Wave: Customer Lifetime Value Management
September 4, 2015
Salesforce's latest quarter, along with the buzz surrounding its upcoming Dreamforce lovefest, have showcased CRM's rapid migration to the cloud. However, today's SaaS CRM solutions deliver limited value-add if the organizations that use them are unable to realize marketing and sales promises. This is especially true for those guiding prospective customers on an omnichannel journey.
Playing Whac-a-Mole With Windows 10
September 3, 2015
Autumn is coming, and it's time for county fair fun with candy apples, fried dough and the midway. You remember the game whac-a-mole? As the moles popped up through holes on the table, it was your job to whack them before they disappeared. Now, every time another Windows 10 reminder pops up on my screen, all I want to do is grab a mallet and start whacking!
Sprint Goes Fishing for DirecTV Subscribers
September 1, 2015
Sprint last week announced it was celebrating the AT&T/DirecTV merger by extending a truly valuable offer to DirecTV customers. "The Sprint network is winning awards across the country for reliability and speed, and our customers have never been more satisfied," crowed Sprint spokesperson Kristin Wallace. "We are simply giving DirecTV customers a compelling reason to experience Sprint."
How the Windows Phone Could Rise Up and Dominate
August 31, 2015
Last week marked the 20th anniversary of the launch of Windows 95. What people often forget about Windows 95 is that it not only kicked Apple's butt, but also kicked IBM's -- and it wasn't even a complete product. The thing was an operating system. It's especially hard to imagine now that these things typically are downloaded from the Web, and there's no need to stand in line.
iPhone Users Can Test-Drive Samsung Galaxy for One Thin Dollar
August 21, 2015
Samsung on Friday kicked off the Samsung Ultimate Test Drive, a new promotion aimed at drawing iPhone users into its fold. For just one dollar Samsung will provide iPhone users with a Galaxy smartphone -- models available include the Galaxy S6 and S6 edge, as well as the S6 edge+ and Note 5 -- plus a month of cellular service. The promotion is open only to iPhone users.
Back to School
August 20, 2015
It felt like back to school this week at the CRM Evolution show in hot and muggy New York. The first week or two of the school year is always like that. Though it still feels like summer vacation, you know you have to get focused, because the first exam will be here before you know it. Cramming begins almost immediately, because there seem to be a lot of new ideas percolating.
Full Circle's 80-20 Rule
August 14, 2015
I recently talked with Bonnie Crater about changing her company's name, and something really struck home. Crater is CEO of Full Circle Insights, and I've known her since her days as an executive at Salesforce. As I was listening to Crater, I recalled that old aphorism, often attributed to John Wanamaker, that half an advertising budget is wasted, but we just don't know which half.
Report: Ad Blockers Are Killing Ad Dollars
August 14, 2015
About $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report Pagefair released this week in partnership with Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked ad revenue, the report predicts.
The Pichai Era: Google's New Age of Innocence?
August 13, 2015
"A" is for new Google parent company "Alphabet," for Sundar Pichai's "ascension" to CEO, and for a slimmed-down search engine company that seeks to become more "agile." Consumers may wonder if that "A" also stands for "altruism." Pichai's work ethic and congeniality helped drive his ascension to the top, and he'll need both to redirect the mounting mistrust of Google -- his greatest challenge yet.
Twitter Goes Long With Historic Tweet Access
August 13, 2015
Twitter on Tuesday announced a search API that will give business users instant and complete access to every historical public tweet about a subject of interest. Based on the Historical PowerTrack and 30-Day Search API tools developed by Gnip, which Twitter purchased last year, the API lets users search tweets back to March 2006, when the first one was posted.
Will Google Win the Alphabet Game?
August 13, 2015
Google suddenly announced something much bigger. It is splitting itself into several different companies under one master brand called "Alphabet." Splitting up is what Google has needed to do for several years. The idea of creating a master brand makes enormous sense for a company like Google, which is an octopus with many arms. However, it is only right if it is done correctly.
Advertising Online? How's Your Viewability?
August 10, 2015
Viewability -- that is, a display or video ad's ability to be viewed effectively on a Web page -- is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of viewability, in recent studies. How exactly can a marketer ensure short- or long-term viewability?
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Should social media sites be held accountable for terrorists' communications?
Yes -- They are providing a platform to facilitate murder and mayhem.
Yes -- Everything must be done to protect society from danger.
Maybe -- I'm not sure they have the technological capability to stop them.
Maybe -- I'm not convinced terrorists are using them for serious plotting.
No -- Authorities should monitor social networks to gather intelligence.
No -- Social networks are no different than phone carriers or mail services.