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Understanding the Pre-Shopping ROBO Mentality February 09, 2010 
The term "ROBO" -- Research Online, Buy Offline -- was coined by Yahoo to describe the growing number of consumers who research online but buy offline. Online "pre-shopping" has become a common activity prior to a variety of purchases. According to Forrester, online research will influence $1 trillion in offline sales by 2012.
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AOL Back in Black February 03, 2010 
In its first earnings report as an independent company, AOL posted a small profit for Q4. It recorded net income of $1.4 million, or 1 cent per share, for the quarter. In the same period a year ago, it lost $1.93 billion, due to a $2.2 billion noncash impairment charge. Revenue declined 17 percent to $809.7 million.
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Requiem for the Golden Age of Advertising February 03, 2010 
"Brought to you by ..." Ahhh, the golden age of advertising. The ads themselves were social markers, drivers of our conversation, definers of what was -- and was not -- cool. We took them at face value, we obeyed their siren songs, and we sampled, and we bought, and we sang the jingles. How quaint those times seem now.
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Microsoft to Google: Get Ready to Get Grilled in Europe January 30, 2010 
Microsoft's top lawyer said Monday that Google will inevitably have to answer questions about its huge market share in selling advertisements linked to results from its search engine. Microsoft's general counsel Brad Smith said the search advertising market has become "the fundamental economic engine for content online" and "the gateway to content on the Internet."
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Yahoo Eyes Turnaround in the Making January 27, 2010 
After a painful descent, things may finally be looking up for long-suffering Yahoo. Coming off its best quarterly performance since hiring Carol Bartz as its chief executive a year ago, Yahoo promised late Tuesday to deliver even more meaningful progress this year. For starters, the Internet company expects its revenue for the three months ending in March to rise 3 percent to $1.63 billion.
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The Sustainability Decade January 20, 2010 
"Sustainability" has been the key issue capturing my attention this year, so it makes sense to tease apart just what that term means for CRM. To me, sustainability is about business processes that are repeatable and, more to the point, processes that both sides readily engage in.
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Is China Sweating Over Google's Threat? January 14, 2010 
Following a hack attempt on Google originating in China, the Web search powerhouse stood up to the country's government and declared it would no longer cooperate with its censorship laws. In fact, it may stop doing business in China altogether. Doing that would cost Google hundreds of millions of dollars in revenue per year, as well as any future growth opportunities there.
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Is Your Content Management Platform Socially Acceptable? January 14, 2010 
Social media is changing the expectations of consumers in the digital channel. Consumers now demand more transparency from companies. They want more than just the one-way conversation of traditional advertising. Consumers are no longer visitors to sites; they are active users of the Web.
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VigLink Aims to Turn Hyperlinks Into Gold January 12, 2010 
A startup developer of technology that helps publishers better connect sales with affiliate marketers has closed on seed funding from First Round Capital, Google Ventures, and such individual investors as LinkedIn founder Reid Hoffman. The financing for the company, VigLink, will be used to take the product out of beta and into the general market within the next few months.
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Nexus One: You Can Look, You Can Buy, but You Can't Touch January 08, 2010 
The 2009 holiday spirit seems to have faded for Google and Apple, who didn't waste much time getting back to the business of giving each other the stinkeye. First up was Google, which gave its Nexus One smartphone its first official public appearance. It's a phone manufactured by HTC, and it runs on Android 2.1, which is .1 better than the version on the Verizon Droid.
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Apple to Introduce Mobile Advertising Into Its Ecosystem January 05, 2010 
Apple is acquiring mobile ad company Quattro Wireless for an undisclosed amount, Andy Miller, Quattro's vice president, mobile advertising, said in a statement on the company's Web site. Apple, of course, has a rich array of products, including the iPhone and iPod touch lines. What it doesn't have is a distinct platform for advertisers to reach its massive user base.
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The Big Bang of Business Naming January 04, 2010 
Suddenly, some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming. With already 1.7 billion online users and 1 billion more on their way, the new business-naming capabilities allowing advance and intricate platforms of global cyberbranding provide mega opportunities.
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The Retail Industry's CRM Implementation Problem January 04, 2010 
Cyber Monday may be the most visible symbol of the increasing use of e-commerce technology in the retail sector. On just one day, Nov. 30, consumers operating from home or office computers in the U.S. spent $887 million on Internet purchases. The spending level amounted to a gain of 5 percent versus Cyber Monday of 2008, and it matched the heaviest online spending day on record.
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The Death Throes of Free TV January 02, 2010 
For more than 60 years, TV stations have broadcast news, sports and entertainment for free, and made their money by showing commercials. That might not work much longer. The business model is unraveling at ABC, CBS, NBC and Fox, as well as the local stations that carry the networks' programming. Cable TV and the Web have fractured the audience for free TV and siphoned its ad dollars.
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Consumer Groups Sound Alarm Over Google's AdMob Buy December 29, 2009 
Google's plan to acquire mobile ad network AdMob in a $750 million deal announced last month is under fire from two consumer groups, Consumer Watchdog and the Center for Digital Democracy. The two have asked the Federal Trade Commission to block the deal, arguing that it would substantially lessen competition in the mobile advertising market.
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The Coming of Age of Local Online Advertising December 23, 2009 
The future of local online advertising is bright. As we stand on the brink of 2010, there are many reasons to be hopeful. We are seeing new innovations on search engines, the proliferation of hyper-local content developed and managed by micro bloggers and business owners directly, and a resurgence in online coupons.
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