Welcome | Sign In
ECommerceTimes.com
E-Marketing
Pew Study Finds Facebook Power Concentrated in Relatively Few Friends
February 03, 2012
An in-depth look at Facebook user behavior reveals some interesting trends among this more than 800- million constituency: One, Facebook users tend to receive more from the Facebook friends than they give out; two, there is a solid core of users that are very active on the site.
Content Intent, Part 2
February 03, 2012
It can be a little tricky talking about how and why media outlets allow, and indeed encourage, the diffusion of their content throughout the Web. For starters, people tend to be tightlipped about this strategy. No one from CNN, Fox News, MSNBC or Viacom agreed to speak on the record for this article. They are, apparently, much less eager to discuss sharing content than they are to actually share it.

Super Bowl Advertisers Pile On With Multimedia Blitz
February 01, 2012
Superbowl Sunday, the biggest, flashiest U.S. sports event of the year, is also the country's biggest advertising event of the year, carrying some of the cleverest ads on TV. This year, Superbowl Sunday may also mark a watershed in advertising, with advertisers reaching out beyond TV to go into digital media in a big way.
AOL Dumps a Lighter Load of Bad News
February 01, 2012
AOL delivered a little bit of something for everyone with its Q4 earnings report -- good news, bad news, and hope that its many different initiatives are on track to pay off for the company. First the bad news: AOL reported a profit of US$22.8 million, or 23 cents a share, that was down from the $66.2 million, or 61 cents a share, it earned in the same period a year earlier.
Facebook's IPO May Be the Last Straw for Privacy-Minded Users
January 31, 2012
Zero hour is approaching as the certainty grows that Facebook will be filing for its initial public offering this week. Zero hour for excited investors and Wall Street banks -- and zero hour for privacy advocates. Even as a private company, Facebook had no problem pushing the envelope, said Consumer Watchdog spokesperson Carmen Balber. "Facebook is already treading dangerous waters ... ."
Wall Street in the Grip of Facebook Fever
January 30, 2012
This is it -- the week every social media investor has been waiting for. Facebook is expected to file for its IPO this week, according to widely circulating rumors, in response to huge demand in the market -- to say nothing of its own employees, many of whom stand to become millionaires overnight. Morgan Stanley is said to be the leading investment bank in the offering.

No Rest for the E-tailer
January 28, 2012
Your online store did record sales this past holiday and you are a happy person at the start of the year. After a few days of rejoicing, it is time to get back to the grind and look at how you can move forward and take your online store to even greater heights. There are a few fallouts of the holiday season that you will need to manage, and then there are some initiatives that you should plan.
Content Intent, Part 1
January 27, 2012
As far as exclusive interviews go, you could do a lot worse than getting Herman Cain, and a lot worse than getting him on Nov. 28. That was, after all, the day that a woman unleashed accusations of a 13-year affair with Cain, the third racy allegation levied against Cain in a matter of weeks. And those charges were but part of the Cain saga. There was also the Nov. 15 Libya gaffe...

Tynt Deal Could Make 33Across Irresistible to Microsoft
January 25, 2012
Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across.
Facebook Gets App-Happy
January 20, 2012
Do you like to garden? Share coupons? How about bike riding? If so, there's an app for that -- on Facebook, that is -- or soon will be. As promised at last year's f8 developer conference, Facebook rolled out about 60 new apps to be used on its site this week. They are designed for users to express more precisely how they are interacting with content on Facebook.

Blackbaud Gears Up for Next Enterprise CRM Release
January 20, 2012
This was a big week for the Nasdaq-listed Blackbaud: The company announced its plans to acquire Convio, which offers a fund-raising application for nonprofits, for $275 million. The feature sets of the Convio application and Blackbaud's CRM software for the nonprofit space are complementary, to a large degree. The newly acquired technology will help Blackbaud further develop its user base.
What's Good for Social Business Is Good for Social CRM
January 19, 2012
I'm ensconced at the Swan and Dolphin Hotels at Walt Disney World in Orlando this week for IBM's concurrent Lotusphere/IBM Connect shows, and all the announcements here paint the picture of a company and a partner ecosystem that is going all-in on collaboration. Big Blue's fuddy-duddy reputation is being completely overhauled, it seems.

WebMD Looking a Little Green Around the Gills
January 12, 2012
It has been a rocky week for the medical news website WebMD, and it appears that the remainder of 2012 may be equally tumultuous. On Tuesday, WebMD CEO Wayne T. Gattinella resigned, and the company announced it was not looking for a buyer after all. It informed shareholders that 2012 revenue could clock in at 2 percent to 8 percent below 2011's revenue.
New Legal Challenge - Who Owns Followers on Twitter?
January 11, 2012
On Jan. 1, I found that these Twitter names had hordes of followers: @ladygaga had 17,554,645, @Starbucks had 1,927,255, and @noahkravitz had 24,273. If you have a Twitter account, you can easily see all of who the followers are. Having Twitter followers doesn't mean you get to keep them, though. Followers can unfollow on their own. Or, an employer might try to claim the followers belong to it.

The New Cyber Savannah
January 10, 2012
Peter C. Whybrow, M.D., is a neuropsychiatrist and director of the Semel Institute for Neuorscience and Human Behavior at UCLA, or at least he was when he published American Mania: When More Is Not Enough in 2005. In the book he quotes numerous economic thinkers and writers from the last 300 years, including Adam Smith and Alexis de Tocqueville, as he analyzes how we behave in modern business.
CRM in 2012: Big Changes in the Wind
January 09, 2012
The CRM landscape is shifting gears -- and it looks as though 2012 will be the year that will see investments in technologies to cash in on a veritable explosion of social media, mobile and integration opportunities. The winners in 2012 will be those that can figure out new ways to distinguish themselves on the customer service front, said Ajay Kapoor, vice president of customer service for Avaya.

See More Articles in E-Marketing Section >>
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network