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Microsoft's Novel Windows 10 Antipiracy Plan
March 23, 2015
Microsoft this summer will distribute Windows 10 to anyone running Windows 7, Windows 8.1 or Windows Phone 8.1, regardless of whether the existing OS is a genuine or pirated copy. Terry Myerson, head of Microsoft's operating systems unit, disclosed the marketing strategy last week at the WinHEC summit in China. Some 74 percent of all commercial software used in China is pirated, according to BSA.
5 Crafty Customer-Retention Strategies
March 23, 2015
Remember all those hours you spent at the mall just hanging out, not buying a thing? Well, a lot of us just never grew up. We just moved our hangout from the local mall to the Internet. We meet our friends online, we order food online, and we window-shop online. It's a good life. That is, it's good unless you are at the receiving end of this online voyeurism.
Talking Barbie Says Hello, Parents Say Goodbye
March 18, 2015
It's not so much Hello Barbie's talking -- it's her listening that has parents up in arms. Here's how Hello Barbie works: A kid presses on the doll's belt buckle and speaks into a microphone in the doll's necklace. An AI system processes and analyzes that speech in the cloud. Responses are then streamed back to the doll, who replies to the kid -- all over a secure WiFi connection to the Internet.
New Facebook Marketing Tool Chews Up Data, Spits It Out
March 17, 2015
Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Data on all of Facebook's 1.3 billion users will be used -- anonymized and aggregated to protect their identities.
FTC Goes to Bat for Duped DirecTV Customers
March 16, 2015
The Federal Trade Commission last week charged DirecTV with deceptive advertising practices in a complaint filed in the United States District Court for the Northern District of California, San Francisco Division. DirecTV, which has been in discussions over a potential merger with AT&T, currently has more than 20 million subscribers across the United States.
Just Showing Up Won't Capture Federal Cloud Business
March 03, 2015
The observation that "80 percent of life is just showing up," generally attributed to comedian Woody Allen, has morphed into the admonition that "80 percent of success is just showing up." However, it appears that vendors who just show up with a generalized approach to marketing cloud technology to federal government agencies likely won't attract much business.
How Apple Will Sell a Watch That No One Really Needs
February 24, 2015
There has been a lot of discussion lately of where and how Apple will sell the Apple Watch -- through high-end luxury department stores in Paris, for example, or through special new displays inside of Apple Stores, guided into existence by fashion genius Angela Ahrendts. Finding new ways to present the watch is important, but how will Apple actually trigger a buy decision?
YouTube Targets the Mother Goose Set
February 23, 2015
Google on Monday announced YouTube Kids, a new mobile app designed to deliver family-friendly video content. The YouTube Kids app provides streaming content curated for families -- everything from do-it-yourself arts and crafts and elementary geometry clips to rugrat favorites like the Mother Goose Club and Minecraft, as well as lots and lots of train videos.
Xiaomi's One Shot at Success in the US
February 19, 2015
Xiaomi may soon take its first steps into the U.S. How will it do? I have some suggestions to offer. If it follows them, its chances of success will increase. If it doesn't, it may face the same problems that have dogged Microsoft, BlackBerry, Motorola, HTC and many others. Wireless in the U.S. is a booming business, but it's not easy to break into the space as a handset maker.
The Rhyme and Reason of Sales and Marketing Tech Adoption
February 18, 2015
For all the breakthroughs in technology and process, and for the vast amounts of money invested in making sales and marketing more productive and better aligned, we still face a staggering adoption problem. Sales and marketing pros answered a lot of questions in a recent survey. One of them was this simple query: How much of your sales team has adopted and regularly uses your current solution?
Revived View-Master Is a Virtual Reality
February 13, 2015
Remember the View-Master? You slotted a disc of slides called a 'reel' into the top, clicked the lever on the right, and were thrilled by the scenes before your eyes. Google and Mattel now are teaming up to revive and modernize the View-Master. Mattel on Friday announced a new version that works with Google Cardboard and Android smartphones. Mattel will offer the new View-Master and a sample experience reel this fall, for US$30.
Samsung Smart TV Owners Fume Over Sneaky Pop-Up Ads
February 11, 2015
Samsung Smart TV owners, already shaken by news earlier this week that their TVs can transmit voice commands and other private data to third parties, have been hit by another revelation -- that the devices sneak ads into movies they're watching, without the owner's knowledge or consent. A user on the Plex forum complained that a Pepsi ad popped up every 10 to 15 minutes while he was watching his Samsung TV.
Promoted Tweets Fly the Coop
February 04, 2015
With Wall Street breathing down its neck for growth, Twitter on Tuesday launched a new advertising initiative that aims to boost revenues and add to its more than 284 million members. The initiative aims to expand the reach of "Promoted Tweets" on Twitter. Promoted Tweets are ads that Twitter inserts into its members timelines. Now, the company wants them to be seen elsewhere, too.
YouTube Halftime Show Sets Stage for Cross-Channel Ads
February 03, 2015
On Sunday evening, as a record 114.4 million people watched Katy Perry, Lenny Kravitz and Missy Elliott rock out during the Super Bowl's halftime show, another show was under way, as well. For the first time, Google's YouTube hosted its own version of halftime on Super Bowl Sunday during roughly the same time slot.
Tune Strikes a Chord With Investors
January 30, 2015
Mobile marketing company Tune has raised $27 million in funding, it announced Thursday. Icon Ventures partner Jeb Miller will join Tune's board. Icon led the funding round; Accel Partners and Performance Equity Management also participated. Tune will use the proceeds to grow its engineering team, introduce new products and generally invest in the services it offers.
Dish Network Gives Super Bowl Commercials Their Due
January 29, 2015
Dish Network has announced that subscribers to its satellite TV service can enable Reverse AutoHop for this Sunday's Super Bowl. This feature will enable viewers with the Hopper Whole-Home HD DVR to watch the commercials alone without having to fast-forward through the game. To utilize Reverse AutoHop, customers need only have the PrimeTime Anytime feature enabled for NBC prior to kickoff.
Microsoft's Windows Reboot Could Be Legendary
January 26, 2015
I was one of the launch analysts for Windows 95, and the launch of that product is widely held -- including by Bill Gates -- as the company's pinnacle. No launch before or since ever came close to that launch, and I remain amazed that no one, including Apple or Microsoft, has ever really attempted to duplicate that effort. Windows 10 has the potential to be even greater than Windows 95.
Report: Dumb Password Use on the Decline
January 21, 2015
Millions of Net surfers use obvious passwords to log on to websites, but their numbers appear to be declining. SplashData on Tuesday published its annual list of the top 25 most common -- thus worst -- passwords leaked online. In the top spot was "123456," followed by "password" and "12345." Both "123456" and "password" claimed the top spots in 2013, too.
Verizon's Cookies Never Crumble
January 16, 2015
Verizon advertising partner Turn is using the carrier's Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookies with dozens of major websites and advertising networks.
Compensation Is the Window on Business
January 15, 2015
The continuing rollout of platform technology is bringing many applications together to support better business processes. Not long ago, it was nearly impossible for back-office people to know what the front office was doing. It was hard for marketing and sales to know how they were affecting each other. It's now easier for different areas of the business to understand operations as a whole.
Auto Insurance? Just Google It
January 12, 2015
Google reportedly is gearing up to launch a shopping and comparison site for auto insurance in the United States. The company has been operating such a site in the UK, dubbed "Google Compare," for the past two years. Although it apparently has been beset by delays, an entity called "Google Compare Auto Insurance Services Inc." now is licensed to do business in 26 states.
BlackBerry Jingles Its Keys to Recovery
January 08, 2015
BlackBerry has been hurting over the last several years, but recently it's starting to look like the stars may be lining up for recovery. If BlackBerry does make a comeback, it will be a very different company. This time, the focus will be on security -- plus one more important factor. BlackBerry succeeded years ago. It was the first successful smartphone maker.
Staying on the Right Side of That Wiggly Clickbait Line
December 29, 2014
It's well known that certain second-rate media outlets use provocatively misleading headlines to attract viewers and parlay those figures into increased ad revenue, but some better known outlets appear to be resorting to clickbait as well. For example, a host of online headlines recently implied that Americans were more fearful of hacking than pretty much anything else, including murder.
Retargeting May Work, but Pretargeting May Work Better
December 18, 2014
The practice of repeatedly serving up ads for products consumers previously viewed or asked about -- called "retargeting" -- not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology. The company released the results this week.

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Are you looking forward to self-driving cars?
You bet -- I'd love to have a built-in chauffeur.
Yes -- self-driving cars will save lives.
Kind of -- I'd like some self-driving features, like parking.
No -- self-driving cars are too dangerous.
No -- I don't want to give up another freedom.
Absolutely not -- I saw Terminator and I'm not letting some robot take me for a ride!
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