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The 2nd Screen's Super Bowl Coup February 12, 2013 
It has been a week since the Super Bowl, but its lessons for marketers are becoming increasingly clear. At the top of the list: The synergy between the mobile channel and the overall campaign is getting tighter. Another lesson gleaned from this year's big game, courtesy of the New Orleans' Superdome's short-lived blackout, is that old fashioned quick-witted thinking never goes out of style.
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NextPrinciples Makes Integration Paramount February 11, 2013 
NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPrinciples.
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The Key to Mobile Marketing: A Strong Opt-In List February 09, 2013 
Mobile messaging -- which includes SMS, MMS and rich media messaging -- has quickly become a staple in the world of marketing campaigns for many large brands. Mobile messaging, although still in its infancy, has drastically impacted the marketing landscape and is vital to any program. Mobile messaging creates a very personal link between a brand and its customers.
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Yahoo, Google Buddy Up for Display-Ad Deal February 08, 2013 
Yahoo and Google on Wednesday announced a nonexclusive agreement to display ads on various Yahoo properties and certain cobranded sites using Google's AdSense for Content and its AdMob services. Because the agreement is nonexclusive, Yahoo will continue to display ads from other providers, including Microsoft's Bing.
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Language Barriers Block BlackBerry From Japan Launch February 08, 2013 
Unable to justify the operating costs, BlackBerry will not launch its newest handsets, the Z10 and Q10, in Japan -- at least not anytime soon. The requirement to modify its operating system to accommodate the language reportedly influenced BlackBerry's plan to bow out of Japan. Another possible factor is that BlackBerry's market share in Japan has dropped from 5 percent to 0.3 percent.
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Stan Lee Sketches Web Portal for Kids February 08, 2013 
Comic book legend Stan Lee wants kids to join him on his next superhero adventure. The 90-year-old creator of Spider-Man and cocreator of Iron Man, Thor and the rest of the Avengers, this week launched Stan Lee's Kids Universe as part of a joint venture between his POW! Entertainment and 1821 Comics. The online property was announced at New York Comic Con.
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Cross-Domain Semantics and the End of 'Solution Sales' February 08, 2013 
Do your customers think of you as one of them? Do they think you truly understand their business challenges, their opportunities and what keeps them up at night? These are questions you should very seriously consider, because in the extraordinarily demanding B2B sales climate of our post-recession world, it's the vendor who can answer "yes" who will win the business.
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Bringing SaaS Apps to the Masses February 08, 2013 
One of the age-old challenges that has plagued the software industry, like many others, is how vendors can reach small- and mid-sized businesses with their software products. Although today's Software as a Service model eliminates many of the distribution challenges of the past, it hasn't overcome the obstacles associated with selling cloud-based applications to SMBs.
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Icelandic Antipiracy Group Shouted Off Facebook February 07, 2013 
n attempted antipiracy campaign came screeching to a halt when, after just four days, the Icelandic Film and Movie organization, SMAIS, took down its Facebook page. SMAIS apparently wanted to spur dialogue with Icelanders, but that backfired when Facebook users -- who were "fans" of the SMAIS page -- began blasting the group in its own comment section.
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No Easy Explanation for Racial Bias Found in Google Ads February 07, 2013 
Google ads appear to have a racial bias, according to a study conducted by a Harvard professor. Google AdSense ads relating to the word "arrest" tend to appear more often in the search results for names commonly identified with black people than for those more often associated with white people, Latanya Sweeney found.
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Wall Street Renews Its Zest for Zynga February 07, 2013 
Zynga's shares got a lift from better-than-expected earnings reported earlier this week. The picture wasn't entirely rosy, though. The maker of once-popular social media games such as FarmVille and Mafia Wars reported revenue of $311 million for Q4, flat compared to the year-ago quarter.
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5 Business Lessons to Learn From PR Flacks February 07, 2013 
As a journalist covering technology, you get bombarded with material from PR people trying to get you to write about their clients. Although there are some stellar PR people, the majority of pitches I get are not targeted at what I write about, addressed to the wrong person, or make claims that are demonstrably false or inaccurate.
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Google Victorious in 6-Year Aussie Legal Battle February 06, 2013 
A court in Australia has ruled in favor of Google in its lengthy legal fight with the Australian Competition and Consumer Commission, according to The Sydney Morning Herald. The case, which lasted six years, concerned search results from 2006-07.
The Commission claimed that sponsored links published by Google diverted users to rival companies.
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Kindle Fire Users to Get Pennies From Heaven February 06, 2013 
Amazon announced Wednesday that it will be offering a virtual currency, called "Amazon Coins," for purchasing apps, games and in-app items on Kindle Fire. The new currency will become available in the U.S. this May. At launch, Amazon plans to give Kindle Fire users tens of millions of dollars' worth of free Amazon Coins to spend on apps in the Amazon Appstore.
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Twitter Buys Bluefin to Solidify Hold on Second Screen February 06, 2013 
The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed.
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Rethinking the Service Paradigm February 06, 2013 
I just got off a phone briefing with Freshdesk, an Indian company with a subscription customer service and support system that it refers to as a "help desk." Freshdesk's got most of the bells and whistles you might expect to find in a solution like that, and it has gamified the business processes as well. That's what inspired this column.
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Auto Biz Game-Changers: Big Data Mashups February 04, 2013 
Ford has exploited the strengths of big data analytics by directing them internally to improve business results. In doing so, they scour the metrics from the company's best processes across myriad manufacturing efforts and through detailed outputs from in-use automobiles -- all to improve and help transform its business, says Ford researcher Michael Cavaretta.
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Alicia Keys: The Next Steve Jobs? February 04, 2013 
What folks who haven't read any of the early Steve Jobs biographies don't know is that Steve Jobs -- at least, the way he was seen in public -- wasn't any more real than Ronald McDonald. He was a creation of Apple's advertising agency that successfully reformed Steve into the near-superhuman person we saw on stage.
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Online Gambling: The WTO Loads Antigua's Slingshot February 02, 2013 
Earlier this week, the World Trade Organization ruled that the nation of Antigua will be allowed to turn a blind eye to United States intellectual property rights. Put more technically, Antigua now has the right to suspend its obligations to American copyright, trademark and patent holders. The ruling stems from a decade-old U.S. decision to prohibit remote gaming.
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Wall Street Gives Facebook the Skunk Eye February 01, 2013 
Facebook's rise in overall ad revenue helped the company beat Wall Street expectations on its quarterly earnings, but promises from the company to continue spending heavily in hiring and new initiatives kept investors from sending the stock price soaring.
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