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Determining an Online Customer's Value
March 25, 2014
Chris remembered his mom fumbling for her keys as she stepped out of the house, quickly locking the door and dashing toward the car. They were off to shop. Chris felt this to be a very clichéd way of shopping and always dreamt of an easier way to shop with less hassle. Jane, experiencing a very similar drill, never hated it once. Over decades, the experience of shopping has taken many forms.
Headless Web Traffic Threatens Internet Economy
March 25, 2014
Bogus web traffic is creating a crisis for advertisers on the Web. Advertisers pay for page views. They assume that those views are tied to living eyeballs. When those views aren't tied to eyeballs, advertisers can get testy. That's what's starting to happen, and a recent comScore estimate of the automated traffic on the Internet -- 36 percent -- isn't helping matters.
China Seeks Answers About NSA/Huawei Report
March 25, 2014
China's government is asking the U.S. to explain itself -- and to knock it off with all the cyberespionage -- following reports that the National Security Agency has had its way with Chinese telecom giant Huawei. The NSA reportedly penetrated Huawei servers to monitor communications among company executives, and to gain access to the dealings of Huawei customers.
Pandora Pumps Up the Pricing
March 24, 2014
Pandora last week said it would increase its monthly charge for new users who sign on to its ad-free service by US$1 a month. Starting in May, the price for users who want to pay month by month will be $4.99. Existing Pandora One monthly subscribers will not experience a price increase at this time and will continue to pay $3.99 per month. Pandora made other tweaks to its pricing model, as well.
NSA Lifts Middle Finger to Middle Kingdom
March 24, 2014
Oh, there have been some good National Security Agency revelations. Like the one about the NSA tapping German Chancellor Angela Merkel's phone. Or the one about the NSA planting agents inside World of Warcraft, or impersonating Facebook in a global quest to spread malware. Delicious as all those stories are, however, last weekend's NSA bombshell may take the cake.
Digging Deeper Into CRM Data
March 21, 2014
CRM is sometimes described as the place where all your customer data resides. That's a nice image -- all that helpful data, chilling in its own hangout. That data works for you, though -- if you're just storing it, it isn't helpful. It's important to think about what you want to do with and learn from that data. We talk a lot about what we want to do -- less about what we should learn.
Chinese State Media Prompts Amazon to Close Store
March 21, 2014
China's state media seems to have the ear of U.S. tech companies. Amazon's China unit closed down a third-party store after state media criticized Amazon for selling fake cosmetics. Amazon's China unit took the accusations seriously, it said, promising to "strengthen the process of scrutiny." The fake-product accusations were floated on China Central Television.
Big Blue Dons Big Data Gloves to Fight Fraud
March 21, 2014
IBM on Thursday launched a set of software and consulting services to help fight fraud and financial crime. The so-called smarter counterfraud initiative draws from more than 500 fraud consulting experts, 290 fraud-related research patents, and the $24 billion IBM has invested in its Big Data and analytics software and services capabilities over the past nine years.
Developing Customer IP
March 19, 2014
Sales people have been demanding better leads for a long time, and marketing today is in a position to provide them. At the same time, marketers have discovered that the kind of data they collect is as important as its volume. Marketers need to provide rich prospect profiles that answer many of sales people's most important questions: Is there a need? a budget? an executive sponsor?
Billion-Dollar YouTube Suit Ends With a Whimper
March 18, 2014
Google and Viacom have settled a long-running copyright suit, after a federal judge twice threw out the case. "This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together," the two said in a brief joint statement. Terms were not disclosed, but reportedly, no money changed hands.
Target Breach Lesson: PCI Compliance Isn't Enough
March 18, 2014
"Target was certified as meeting the standard for the payment card industry in September 2013. Nonetheless, we suffered a data breach." Those words by Target CEO Gregg Steinhafel affirmed what security experts know as gospel: Compliance does not equal security. "Just because you pass a PCI audit does not mean that you're secure," said HyTrust President Eric Chiu.
All Hacks on Deck: Japan Invites Hackers to Go At Government
March 18, 2014
Japan invited hackers -- nice ones, that is -- to go to town on the nation's government departments Tuesday. The move is designed to expose weaknesses in cyberdefenses and bolster national security ahead of the 2020 Olympics. Japan enlisted 50 cyberdefense specialists to gather at an emergency response center in Tokyo; an additional 100-plus were stationed offsite.
Alibaba Seeks Treasure in US IPO
March 18, 2014
Alibaba, which controls 80 percent of the e-commerce in China, is going public -- but not in its native land. Alibaba Group on Sunday announced its decision to begin the process of an initial public offering in the United States, saying the move would make it a more global company and enhance its transparency, while allowing it to pursue its long-term vision and ideals.
Chinese E-Commerce Giant Plans Stateside IPO
March 17, 2014
Gargantuan Chinese e-commerce outfit Alibaba soon will begin the process of launching an initial public offering on the New York Stock Exchange. Early forecasts suggest that the IPO could raise $15 billion. The announcement seemingly ends speculation about whether Alibaba would be listed on the NYSE or in Hong Kong. Alibaba apparently found some of the SEHK's rules particularly unpalatable.
Google Adds Some Serious Oomph to Play Games
March 17, 2014
Google on Monday announced a number of new features to the Google Play Games platform that are intended to boost discoverability and cross-platform multiplayer gaming while providing developers with deeper analytics. Three out of every four people who use the Android operating system play games, according to Google. There are more than 1 billion activated Android devices.
Amazon Appears Fired Up for Gaming
March 17, 2014
It appears Amazon is ready to take its brand of gaming to television screens, based on leaked photos of a game controller the company purportedly is working on. The images, which blogger Dave Zatz on Friday reported finding on the website of a Brazilian regulatory authority, show a controller with typical game controls alongside media playback buttons.
PCI 3.0, Part 2: Defining Your Cardholder Data Environment
March 17, 2014
New compliance guidelines went into effect earlier this year. While e-commerce organizations have until their 2015 audit to transition, the new controls are demanding enough operational and technical changes that smart businesses already have started preparing. If you're wondering where to start, one of your first steps should be to thoroughly define and document your cardholder data environment.
Google Now Encrypting Searches in China
March 14, 2014
Google's years-long spat with Beijing just began a new chapter. The company has begun encrypting searches made by people in China, where Google has long run afoul of regulations designed to keep a tight lid on searches deemed inappropriate. Google's encryption of searches in China reportedly will prevent the "Great Firewall of China" from detecting when users search for certain terms.
Marketers, Start Your Engines
March 13, 2014
The connected car may be zooming into the mainstream: Apple has officially entered the market. The debut of CarPlay comes nearly a year after Apple first previewed iOS in the car, tweaking the platform to move Siri, Maps and other services to the dashboard. Apple showed off CarPlay and announced new partners Ferrari, Mercedes-Benz and Volvo early last week at the Geneva International Motor Show.
Yahoo Plugs Yelp Reviews Into Search
March 13, 2014
Yahoo and Yelp on Wednesday announced a new partnership to display Yelp ratings with Yahoo's search results, a move designed to snag some market share from Yahoo's larger search competitors. Now, when someone uses Yahoo to search for a local business, that business' Yelp rating will pop up in the right-hand panel of the search results. Users will see its star ratings, photos and more.

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