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ECommerceTimes.com
Google Makes It Easier for Online Hunters to Gather Food
May 12, 2015
Google last week added an option that lets users place a food order directly from search results. Six providers are participating in the service: Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com. More are expected to join later this year. This could provide Google with an entry into the growing food-delivery market. Consumers increasingly are searching online for food options.
The US Government vs. E-Commerce
May 12, 2015
"The chief business of the American people is business," President Calvin Coolidge said. Although that has become the country's rubric, lawmakers in the United States aren't inclined to give business free rein. The Justice Department last month trumpeted its first online marketing prosecution: the leveling of felony charges against David Topkins, a former executive of Art.com, for alleged price-fixing.
Customer-In, Not Seller-Out: 5 Realities of the Customer Journey
May 11, 2015
I was doing a little reading about the concept of the customer journey. I have distinct opinions about it, and I was looking for things that might challenge or validate those ideas when I stumbled across a blog post from a major CRM vendor that got my goat. The post proclaimed that 2015 was "the Year of the Customer Journey!" Really? This year? What about the many years before this?
Gadget Ogling: Virtual Sensations, Radio-Wave Charges and a Bitcoin Keeper
May 9, 2015
We're edging ever closer toward a virtual reality boom, with Oculus finally promising its Rift headset will arrive in 2016. Yet what if there were a way to make VR even more immersive? Feelreal has come up with two devices -- a virtual reality mask and a helmet -- that aim to draw users almost entirely into a fictional world. The mask is an add-on, compatible with major VR headsets.
Supreme Court to Hear 'Non-Injury' Privacy Class Action
May 6, 2015
The U.S. Supreme Court last month granted a request from Spokeo, a data aggregator, to consider whether the legal basis litigants must meet to file a claim in federal court should be broadly or narrowly defined. In the case, Spokeo, Inc. v. Thomas Robins, Thomas Robins is a resident of Virginia acting individually and as representative of a class.
'Night Terrors' Could Turn Your Home Into a Hellscape
May 6, 2015
Gamers could get the chance to count themselves among the things that go bump in the night, if Novum Analytics' Night Terrors, an augmented reality game for mobile devices, meets its Indiegogo funding target. The story itself is rudimentary, but the gameplay takes place in relatively uncharted territory. The player is alone in the dark with a smartphone.
T-Mobile Offers Free 2-Week Vacation From Verizon
May 5, 2015
T-Mobile on Tuesday launched "Never Settle for Verizon," an aggressive response to Verizon's "Never Settle" ad campaign that gives Verizon customers an opportunity to test T-Mobile's network for themselves. T-Mobile promises to pick up any fees incurred by customers who participate in the free trial, whether they ultimately decide to switch to T-Mobile or not.
Facebook Responds to Critics by Unlocking Internet.org
May 4, 2015
Net neutrality and Facebook's Internet.org initiative can and must coexist, insists CEO Mark Zuckerberg. Facebook on Monday announced that it will expand Internet.org to ensure that it doesn't conflict with the principles of a free and open Internet. CEO Mark Zuckerberg responded to criticisms of Internet.org and outlined plans to make the free service even more open.
Apple, IBM Bring Tech to the Rescue for Japan's Seniors
May 4, 2015
Apple and IBM last week announced an initiative with Japan Post Group to provide seniors in Japan with iPads preloaded with apps and analytics designed to improve their quality of life. Japan Post Group will launch a pilot service later this year and gradually expand it to cover 4-5 million customers by 2020. This is one of several undertakings to deal with aging in Japan.
Gadget Ogling: Wine in a Dash, Connected Bicycles, and a Wearable for Behinds
May 2, 2015
I'll admit I'm not the planet's most refined wine connoisseur, but I do enjoy a glass or two of red with my dinner. At the minute, the few bottles I have are vacuuming up space around my kitchen, so I could use a wall-mounted wine rack -- but what's the use of having a rack with no bottles once they're finished? Poppy Reserve could solve the problem of a barren wine rack.
Twitter Takes It on the Chin
April 30, 2015
Twitter's stock took a hit when investors got an early look at first quarter earnings, leaked just ahead of closing time on Tuesday, ahead of the company's Wednesday announcement. Shares plummeted about 18 percent from Tuesday's opening price of $51.84. The slide continued on Wednesday, with the loss of a couple more percentage points, and the share price hovered near that level through Thursday.
Satisfying Customers in the Digital Transformation Era
April 29, 2015
Customers are changing the rules of business. They are well informed and well connected, and they have high expectations. Business success in the digital world depends on individuals who make recommendations based on their personal experience. These customers expect a seamless and consistent experience, regardless of which device they are using. They demand intelligent digital interactions.
Amazon Goes Full Bore for B2B Commerce
April 29, 2015
Amazon on Tuesday announced Amazon Business, transforming its 3-year-old Amazon Supply B2B marketplace with new features and benefits, and a massively increased product selection. Amazon Business offers customers everything from IT and lab equipment to traffic signs, industrial deep fryers and 55-gallon steel drums. Customers will need a business license to register.
Patent Holders: Google Wants Your IP!
April 28, 2015
Google on Monday announced it will open an experimental portal to purchase patents from their holders between May 8 and May 22. The move is widely seen as an attempt to shut off patent trolls. Patent holders have to set the price at which they're willing to sell their IP, and they will be told by June 26 whether Google wants to buy. Payments will be made through ACH by late August.
Marketing's Next Act
April 28, 2015
Marketing continues to heat up as the next big thing in CRM. It's so big that I can see it splintering in multiple ways to accommodate all the permutations that are suddenly possible, thanks to big data, analytics, and a determination to get beyond using marketing technology as a glorified accounting system designed to limit "losses" due to marketing. You can't win by limiting your losses.
The Great Apple Watch Marketing Mystery
April 24, 2015
The day Apple initially picked to launch the Apple Watch was in some respects a dud. The device was not available for sale in Apple Stores on Friday as previously scheduled, although it was available at some high-end fashion boutiques. Confusion reigned over shipments, with Apple earlier having said deliveries would be pushed back to June, but later saying some preorders would be shipped early.
The Growing Robocall Menace
April 23, 2015
Automated telephone calls, also known as "robocalls," used to drive me crazy. Then they stopped, and life was quiet, peaceful and beautiful once again, but just for a few short years. Those disturbing calls have started once again, and now they are worse than ever. Why? And how can we stop them? Robocalls typically are for telemarketing purposes. The calls are placed by automated systems.
Google Unleashes Mobilegeddon on Unprepared Websites
April 21, 2015
Google on Tuesday initiated changes to its search algorithm to address increased use of mobile devices, and there is about a week left before the full impact of its new metric is felt in full. Due to its ability to seriously hurt the revenues of small and mid-sized sites, the change is being referred to as "Mobilegeddon." About 60 percent of all Web traffic arrives on the wheels of mobile devices.
Sleek Ad Tailoring for Online Apparel Shoppers
April 21, 2015
Consumers are on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools, buying clothing and shoes off the Web has become mainstream. However, some advertisers have been slow to respond. While most of us have at some point been served ads displaying items we browsed the day before, dynamic creative has the power and potential to do much more.
Big Data Drives Change if You're Ready to Be Driven
April 20, 2015
In an earlier chapter in my career, I had the seemingly lofty title of "software and intelligence editor" at a telecom trade magazine. Even back in 1996, telecom was experiencing a "big data" problem. It wasn't a problem of collection -- no, telephone companies collect more data than almost any other industry, recording call times and durations, as well as the numbers their customers dialed.
Mayer Wins Concessions in Rejiggered Microsoft-Yahoo Deal
April 17, 2015
Microsoft and Yahoo on Thursday said they were altering a search partnership that has been in place since 2009. Under the amended agreement, Yahoo no longer will exclusively serve Bing ads and search results for its desktop traffic. That means Yahoo can sell some of that desktop traffic to another party. "Yahoo has an opportunity for greater revenue from the deal," said tech analyst Jim McGregor.
EC Officially Tosses Google Into Hot Soup
April 15, 2015
The European Commission on Wednesday began official antitrust proceedings against Google, alleging abuses of its dominance in Internet search. The EC further opened a probe into Google's Android mobile operating system. In a Statement of Objections sent to Google, the EC notes that its preliminary investigation indicates the company has infringed European antitrust rules by stifling competition and harming consumers.
EFF Lambasts ESA for Hindering Video Game Preservation Efforts
April 14, 2015
The EFF last week called out the ESA for opposing its video game preservation efforts. The EFF has petitioned the U.S. Copyright Office for an exemption to the DMCA's anticircumvention provisions. The point is to afford legal protection for game enthusiasts to be able to use the games they own, as well as for academics and museums to preserve them for educational or historic purposes.
Apple's Storm Clouds
April 13, 2015
An Apple shop recently dumped Apple for Dell following a surprising revelation. Over most of the last two decades, the only time I've seen a move like this was when some change in IT forced it, and a lot of staffers subsequently would quit. This move was largely user-driven. Then, last week, one of Apple's biggest fans actually panned an Apple product, effectively calling it pretty but stupid.

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