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Personalization, Simplicity Key to Smart Home Device Adoption
January 26, 2017
Continued innovation and messaging are crucial for smart safety and security device manufacturers that want to capitalize on new opportunities in the emerging Internet of Things. Early adopters of smart devices are often drawn to the innovative design and technological gadgetry. However, mass market adoption depends on clear and compelling value propositions that appeal to the masses.
Google Gets Rid of 1.7 Billion Bad Ads
January 25, 2017
Google removed 1.7 billion bad advertisements from its various sites in 2016, more than double the prior year's totals. Google took several steps to crack down on the deceptive advertising, including updating its policies to protect users from "misleading and predatory offers." It also beefed up its technology to help identify misleading ads and remove them.
Top CRM Blogs of 2016: Countdown, Part 2
January 24, 2017
There's something to be said for consistency. Baseball Hall-of-Famer Tony Gwynn hit over .300 19 years in a row. The swallows have returned to Mission San Juan Capistrano every year since 1812. Richard Belzer played Detective John Munch in nine different television series over 23 years. Doing things well for a long time should earn you some attention for your efforts.
New FCC Chair Ajit Pai Vows to Kill Net Neutrality Rules
January 24, 2017
President Donald Trump on Monday named Ajit Pai chairman of the FCC. Pai, who has been a Republican commissioner for the agency since 2012, replaced Tom Wheeler, whom President Obama appointed to the top post in late 2013. With the new administration, Republicans gain the expected majority of the commission. Pai has been known to be a foe of former President Barack Obama's Net neutrality rules.
Why Companies Botch Customer Care
January 19, 2017
Do your customers come first? Companies spend a fortune to win and keep their customers. They advertise and market their products and services like crazy. Because of that cost, you would think every company would want to keep its customers happy. It's more cost-effective to keep an existing customer than to win a new one. If that's the case, why do some companies screw up customer care so badly?
Adaptive Intelligent Applications
January 18, 2017
At OpenWorld, Oracle jumped into the AI and machine learning space for its CX products, aka CRM, and other applications, like HCM, with an interesting difference -- a huge data store to help educate the algorithms that work for you. Machine learning depends on data about prior situations that the learning algorithms can use to get smart about a situation. Ten examples are good, 100 are better.
Did BuzzFeed Just Commit Suicide?
January 16, 2017
Remember the oldie, "You Don't Mess Around With Jim"? The chorus goes like this: "You don't tug on superman's cape, You don't spit into the wind, You don't pull the mask off that old lone ranger, And you don't mess around with Jim." One of the lessons we learned last year is that what goes for "Jim" likely also goes for Peter Thiel, who is one of President-elect Donald Trump's leading supporters.
Top CRM Blogs of 2016: Countdown, Part 1
January 13, 2017
In a year when it seemed that CRM continued to blur into other technologies -- AI, the IoT, analytics, predictive tools -- there was no shortage of things to blog about. However, only a few bloggers really captured what was going on in CRM in 2016 and reflected the evolution of the technology in their own unique ways. Doing that is a great way to land on our list of the 20 Best CRM Blogs.
Amazon Growth Spurt to Create 100K New Jobs
January 13, 2017
Amazon on Thursday announced it will create more than 100,000 new jobs across the United States over the next 18 months, ranging from entry-level opportunities to positions for engineers and software developers. All will be full-time jobs with full benefits. Many of the jobs will be in new fulfillment centers currently under construction in Texas, California, Florida, New Jersey and other states.
Instagram Stories to Feature Video Ads
January 11, 2017
Instagram on Wednesday announced that businesses will be able to place immersive, full-screen video ads in its Stories feature, which has attracted 150 million daily users since its launch five months ago. Further, Instagram Business Tools will include insights on stories, which will allow business users to view the reach, impressions, replies and exits for each individual story.
Medium Slashes Staff, Aims to Fix 'Broken' Model
January 6, 2017
Medium, the once-promising platform led by Twitter cofounder Ev Williams, is losing about a third of its workforce and will undergo a radical overhaul to fix what the CEO called a "broken" business model -- advertising-supported online publishing. Williams touted the company's successes in a post announcing the layoffs, but said that change was needed to address several major business shortfalls.
Bitcoin Rides the Uncertainty Wave
January 4, 2017
The price of bitcoin soared to a new three-year high on Monday, surpassing the $1,000 mark for the first time, in response to economic and geopolitical uncertainty in China following the U.S. presidential election. The price of bitcoin stood at more than $1,025 in late trading on Tuesday, after rising to nearly $1,030. The market cap was $16.49 billion, according to the CoinDesk index.
Engagio CEO Jon Miller: How to Land a Whale
January 3, 2017
"Traditional demand-based, lead-based marketing is like fishing with a net," said Engagio CEO Jon Miller. "You run campaigns and marketing programs, and stuff comes out the other end. What the account-based world is all about is that you have a list of names, but you don't wait around to see if those big fish swim into your net. Instead, you go fishing with spears."
2016: The Year That Was
December 26, 2016
2016 really was a year like no other. We had yet another election defined by the misuse of analytics -- and folks seem to be getting worse rather than better at this. We had a rush to robotics, particularly self-driving cars, and some firms even leaped ahead to self-flying, people-delivering drones. We had a wave of fake news, mostly paid for by Google, because that company has no compass.
2017: AI's Coming Out Party
December 20, 2016
AI will be having a big coming out party in 2017. While there are plenty of opportunities in this space for workers, executives, investors and partners, not every company that uses the term "AI" in its marketing will become a serious winner in the field. As advanced as AI is -- and I have seen some technology that would blow your socks off -- not every company is created equal.
Radius CEO Darian Shirazi: Solve for Data Decay
December 19, 2016
"One of the interesting things about CRM and marketing automation is that most of these systems have poor data quality," said Radius CEO Darian Shirazi. "Typically, customers buy data lists or get inbound leads, and the information associated with those accounts, opportunities and leads ends up decaying quickly and being inaccurate. The problem is keeping that information up-to-date."
Sales, Marketing Poised for AI Revolution
December 16, 2016
Artificial intelligence will revolutionize marketing in the next five years, according to a Demandbase survey conducted last month. Eighty percent of the 500 B2B marketers who participated in the online poll, conducted last month by Wakefield Research, said they expected an AI-fueled marketing revolution. However, only 26 percent were very confident they understood how AI was used in marketing.
FCC's Tom Wheeler Hitting the Road
December 15, 2016
United States Federal Communications Commission Chairman Tom Wheeler on Thursday announced that he will leave the agency he helmed for the past three years on Jan. 20, the day President-elect Donald Trump will be sworn in. "Serving as FCC chairman during this period of historic technological change has been the greatest honor of my professional life," Wheeler said.
Amazon Prime Air Zips Through British Countryside
December 15, 2016
Amazon on Wednesday announced that it had completed its first drone delivery in the UK. During the private customer trial period, packages of up to 5 pounds will be delivered within half an hour. The first live delivery took place a week ago, when a highly automated drone delivered a bag of popcorn and an Amazon Fire TV to a customer near Cambridge. It took 13 minutes for the order to arrive.
CrateDB Launches Machine Data Innovations
December 14, 2016
Crate.io has announced the general availability of the first non-beta release of CrateDB 1.0, an open source SQL database that enables real-time analytics for machine data applications. CrateDB is an SQL database alternative to NOSQL machine data management solutions. It gives mainstream SQL developers access to machine data applications that previously were available only using NoSQL solutions.
LinkedIn Begins New Chapter Under Microsoft's Wing
December 13, 2016
Microsoft last week closed its $26 billion acquisition of LinkedIn. LinkedIn will remain a separate company and Jeff Weiner will continue as its CEO, but he now reports to Microsoft CEO Satya Nadella. Integration of the companies' products is under way. Among many other things, a user's LinkedIn identity and network will be made available in Microsoft Outlook and the Office suite.
Amazon's Register-Free Grocery Shopping Could Disrupt Retail
December 6, 2016
Amazon on Monday unveiled a prototype convenience store called "Amazon Go," which uses mobile e-commerce, machine learning and computer vision to allow customers to make purchases without a cashier. The 1,800 square foot concept store in Seattle uses the company's Just Walk Out technology, which incorporates many of the same concepts found in self-driving cars, Amazon said.
Aptean SVP Matt Keenan: CRM Needs to Be Intuitive
December 5, 2016
There are three significant trends in CRM right now, according to Matt Keenan, SVP of Aptean's product group. "The first is the rapid evolution of human-system interaction. Gone are the days of sitting in front of a laptop and interacting with CRM. Customers are looking for multiple channels. The way people are interacting with applications and data is evolving radically."
Qualitative Data - the Other Stuff
December 2, 2016
We've become obsessed with big data and analyzing it, though sometimes I think we get in our own way. The issue is that we preferentially collect quantitative data as if it were the only thing worth the time. In fact, quantitative data is but one kind of data, and the information it provides gives a one-dimensional view of the world. It's not wrong information -- just incomplete.
Beware of Wildly Inconsistent Online Shopping Rules
December 1, 2016
Before you sit down at your kitchen table and lose money shopping for Christmas and holiday gifts, you'd be well advised to learn the rules of the online shopping road. They can be very different from one vendor to another, so shop carefully. Some companies do a great job with customer care. Others don't. I have been both delighted and burned several times, and I'd like to share some of my personal experiences to help you shop more safely.
Demandbase's CEO Chris Golec: Finding the Companies That Should Be Buying From You
November 30, 2016
"Account-based marketing is really about marketing to the accounts that are aligned with your sales team," said Demandbase CEO Chris Golec. It's been done for years, but today there's a whole technology and practice around being able to market to accounts at scale, and this wasn't possible until about four or five years ago. It's a focused, targeted marketing approach."
Cyber Monday Is Bigger Than One Day
November 28, 2016
Although online retailers on Monday offered deals to jumpstart the online holiday shopping season, Cyber Monday as a one-day event could be losing some of its attraction. Many retailers jumped the gun, and have been offering special online deals for days. Cyber Monday in recent years has ranked as the third largest holiday shopping day, following Super Saturday and Black Friday.
Black Friday's $9B Weekend Haul Shatters Records
November 28, 2016
Shoppers came out in droves over the Black Friday weekend, spending a record $9.36 billion, a 16.4 percent increase from a year ago, according to Adobe Digital Insights. Black Friday sales hit a new record of $3.34 billion, a 21 percent jump from a year ago. This was the first-ever Black Friday with sales exceeding $3 billion. Thanksgiving Day sales were up 11.5 percent from a year ago.
Cyber Grinches Could Disrupt Holidays' Biggest Shopping Weekend
November 23, 2016
Recent high-profile distributed denial of service attacks on the Internet's infrastructure and an investigative journalist's website have spiked concerns over possible disruptions of traffic during the biggest online shopping weekend of the year. Online spending last year exceeded $5.8 billion on Black Friday and Cyber Monday, according to Adobe, and that figure is expected to go up this year.
New Subscription Economy Index Is an Eye Opener
November 23, 2016
Since its founding in 2007, Zuora has been the champion of the subscription economy, as a differentiator for companies that sell products as services and have to bill and collect monthly rather than engaging in a single one-time transaction. Few people realize how complex it is to run a business that requires customers to pay little up front but more over time. The billing, finance and commerce implications can be profound.
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What's your reaction to the Turkish Crime Family's claim that it can access hundreds of millions of iCloud accounts?
I'm very worried -- I take all cyberthreats seriously.
I'm feeling secure -- I changed my password and set up 2FA.
I'm angry -- companies need to be more responsible.
I'm not at all concerned -- I trust Apple.
I'm resigned -- I expect to be breached at some point.
I don't care much -- the world has bigger problems.