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BlackBerry Tries, Tries Again to Remake Its Brand
October 09, 2014
BlackBerry is trying to rebuild itself by remaking its brand. A successful brand is one of the most important parts of any success story. However once a brand has sprouted roots, it's very difficult to remake it. It's easier to start from scratch. So what is the plan at BlackBerry -- and will it be successful? The BlackBerry brand has grown and evolved over the last 10 to 15 years.
Facebook Sharpens Audience Network Targeting
October 08, 2014
Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook's 1.5 million advertisers and the millions of users who sign into apps using their Facebook credentials. The platform is now available to developers and publishers around the world.
Make Your List and Check It Twice: Preparing for the 2014 Holiday Season
October 08, 2014
With summer behind us, brands and retailers are busy finalizing their plans for the upcoming holiday rush. Like last year, this holiday season will be a short one, with just 26 days between Black Friday and Christmas. With this condensed shopping period and digital commerce on an aggressive upswing, the holiday season is no time for retailers to take chances.
Bezos to Set The Washington Post on Fire
October 07, 2014
Jeff Bezos is planning to bring together two separate but equally important projects under his control: the Amazon Kindle Fire and The Washington Post. The Amazon CEO bought the paper slightly more than a year ago as a personal investment. Now the twain shall meet in Project Rainbow, a pilot project that has been under way at the Post for the past few months, according to reports.
5 Ways Data Denial Hurts Marketing and Sales
October 06, 2014
Other parts of business have reoriented around data, but sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a great quarter. Other times, not so much. Sales and marketing generate metrics, but many managers rely on instinct and experience.
Intel Pulls Ads Under Pressure From Angry Antifeminist Gamers
October 06, 2014
Intel confirmed that it pulled its advertising from a gaming website and community hub after it received feedback from its customers. Intel takes customer feedback very seriously when it relates to contextually relevant content and placements, the company reportedly said. However, the fact that Intel pulled its ads from Gamasutra is just one part of a story that involved a coordinated campaign.
How Microsoft, Lenovo and Clickfree Damage Their Collective Brand Experience
October 03, 2014
What is a collective brand experience, and why is it so important for companies to understand and manage it correctly? It can't be ignored, because it will grow on its own and in harmful ways. However, most are shooting themselves in the foot on a daily basis. Companies understand the brand. Even so, only some do a good job at building, nurturing and protecting their own brand.
Attorney Slams Google for Making Money Off Nude Celeb Pics
October 02, 2014
Google may be on the receiving end of a $100 million lawsuit from attorneys representing some of the celebrities whose nude photos were hacked from their iCloud accounts and subsequently posted online. Entertainment lawyer Martin Singer has sent a letter to Google's top executives and its legal staff, accusing the company of ignoring a take-down request sent to it four weeks ago.
'Data Divination: Big Data Strategies' Is a Great Hip-Pocket Tool
October 02, 2014
Most of today's books about Big Data delve into highly technical tools, cloud technology, and high-level computer-assisted math calculations and algorithms. For most people in the business world, this is far from motivating readers to appreciate just what Big Data does and how to let it get you there. However, that's not so with Data Divination: Big Data Strategies by Pam Baker.
A Lot to Like in the Midwest
October 01, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well.
Darkcoin Steps Out of the Shadows
October 01, 2014
Darkcoin has exited beta and is now ready for mainstream use. Also, the software's code is now open source. Darkcoin is the first fully open source cryptocurrency with financial privacy built directly into the software, its developers claimed. Open-sourcing financial software is vitally important, they said, because it instills confidence that users' financial privacy is protected.
Restless Shareholders Pelt Mayer With Yahoo Merger Proposals
October 01, 2014
Alternative Investment Management this weekend sent a letter to Yahoo CEO Marissa Mayer, urging her to consider merging with SoftBank. That request came a few days after Starboard Value sent Mayer a missive recommending that Yahoo acquire AOL. The proposals are independent of one another, but the investors making them are following the same line of reasoning. Shareholders want to see results.
PayPal, eBay Headed for Splitsville
October 01, 2014
eBay on Tuesday announced that its 12-year marriage to PayPal was coming to an end. The move comes mere months after eBay beat down an attempt by corporate raider Carl Icahn to peel PayPal from the online auction site. "For more than a decade, eBay and PayPal have mutually benefited from being part of one company, creating substantial shareholder value," said eBay President and CEO John Donahoe.
Tech Advances Will Give Aging Baby Boomers More Independence
October 01, 2014
The U.S. is facing a retirement wave; 76 million Baby Boomers are beginning to hit the 65-year-old mark. By 2025, the number of people between 65 and 85 will account for 16.6 percent of the population. In the U.S., the elderly prefer aging in their own home, but it can be risky. Connectivity and technology advances are enabling more sophisticated devices and tools to help consumers and caretakers.
Can Ello Convince Facebook Fans to Say Farewell?
September 30, 2014
Facebook may have garnered 1.3 billion users since its inception a decade or so ago, but today there's an upstart contender that has set its sights on much of that same social networking world. "Simple, beautiful and ad-free" is Ello's tagline, and the new social network is gaining considerable attention.
Amazon Cranks Up IoT Innovation Machine
September 30, 2014
Amazon is ramping up its innovative hardware product testing and beefing up marketing strategies to give its nearly quarter billion customers better ways to buy its wares using Internet-connected devices. Amazon will boost staffing at its Silicon Valley hardware unit, Lab126, by at least 27 percent over the next five years, according to reports that surfaced last week.
Major Players Bid for Slice of Federal Health Records Pie
September 30, 2014
The ambitious health information technology program now under way at the U.S. Department of Defense has garnered attention from some of the major e-commerce companies in the U.S. The DoD soon will evaluate bids for its 10-year, multibillion-dollar program to enhance its health IT capability, with an emphasis on electronic health records.
Facebook Launches Atlas to Shoulder the Whole Digital-Advertising World
September 29, 2014
Facebook on Monday announced Atlas, a rebuilt ad platform that gives marketers access to its vast troves of user data and helps them direct highly targeted ads across the Web. "Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers," explained Erik Johnson, head of the new Facebook service.
Leveling the Monetization Playing Field on the Internet of Things
September 29, 2014
The Internet of Things is expected to be a $7 trillion market in six years. However, many small to medium-sized IT firms that do not have the capital to acquire the Nests of the world are left to wonder how they can benefit from this lucrative trend. SMBs with little or no IT in-house support can monetize this new market without reinventing the wheel.
Debunking the Lead Numbers Myth
September 29, 2014
Sales people love leads. They want lots of them, and they want them now. The more leads, the more money -- because sales is a numbers game, right? Well, yes and no. Some believe in an equation that says X number of leads will produce Y number of closed deals. If you make X greater, Y will be greater, too, right? That's a quaint thought, but it's not the way it works.
Amazon Takes a Leap of Faith With 'Transparent'
September 26, 2014
With the launch on Friday of its latest original series, Transparent, Amazon may be signaling its intention to challenge Netflix in the streaming video market. Amazon already has earned praise for its original programming, but it hasn't reached the critical or audience success of Netflix offerings such as House of Cards or Orange Is the New Black.
The Sky Is Droning
September 26, 2014
The FAA on Thursday gave the green light for six aerial photo and video production companies to begin using unmanned aircraft systems, also known as "drones." To incorporate the devices in film and TV production, the companies will be required to hold private pilot certificates, keep their drones within line of sight at all times, and restrict flights to a so-called sterile area.
AmazonFresh, USPS Could Be Marriage Made in Heaven
September 25, 2014
Commission for approval of a two-year test that would expand its collaboration with AmazonFresh, a service that offers same-day delivery of perishable groceries and other items. The postal service said the expanded test could bring in revenue of more than $10 million a year. The USPS has been collaborating with Amazon for years. It has delivered books, movies and consumer electronics.
The New Forecasting Era
September 24, 2014
Sales forecasting never has been easy, and over time it has gotten a lot harder. This brings up a couple of points that every sales manager and CEO has to deal with: how to forecast deals and how to track them. Forecasting has gone through several generations of approaches that have been tied directly to sales practices. Unfortunately, some of us have been reticent to change practices.

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