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ECommerceTimes.com
Setting Goals and Rewards
April 09, 2014
You should check out The Second Machine Age, by Erik Brynjolfsson and Andrew McAfee. It's a thoughtful analysis of the technology progression handed to us by Moore's Law and its effect on every aspect of our lives. Their thesis is simple yet powerful. Over the last 10 years or so, the pace of innovation has accelerated. Processes that were only imaginable before are becoming easy.
Twitter Applies a New Coat of Face(book) Paint
April 08, 2014
Twitter on Tuesday announced a redesign of its user profiles, hard on the heels of its launch of new photo-sharing capabilities late last month. Included among the new features in the redesign are larger profile photos, customized headers, and an enlarged presentation of tweets that have been particularly popular. Users also can pin a tweet to the top of their page.
Courtroom Drama: Hollywood Sues Megaupload
April 08, 2014
Six Hollywood studios have banded together in a copyright infringement lawsuit against Megaupload, the wildly popular though now shuttered site that, in its heyday, was ground zero for file-sharing. The suit doesn't specify an amount of damages, but does say that the studios should be entitled to $150,000 per copyright infringement, as well as profits earned by Megaupload.
Clari Sharpens Its Focus on Data-Driven Processes
April 07, 2014
Clari is bursting onto the CRM stage with a mobile sales productivity platform that is coming out of stealth mode, thanks to a $6 million infusion of funds from Sequoia Capital. The product, says CEO Andy Byrne, marries "a beautiful design," with data analytics and mobile tech to create a system that helps reps close deals faster, while cutting down on productivity-killing data entry tasks.
Smartphone Tracking: How Close Is Too Close?
April 04, 2014
There you are, strolling down the coffee and tea aisle at the supermarket when you get an alert on your smartphone that you can get extra points in the store's reward program if you purchase a certain brand of coffee. Are you annoyed that you have been tracked with such precision that the merchant knows not only that you are in the store -- but also which food aisle you are in?
Record Labels Slam Russian Social Net With Piracy Suit
April 04, 2014
Sony Music, Universal Music and Warner Music on Thursday filed legal proceedings against vKontakte, or VK, charging that the Russian social network operates a music service that deliberately facilitates widespread copyright infringement. VK operates an unlicensed music service involving a large collection of copyright-infringing tracks, the companies charge.
3 Ways to Source Ideas From Your Customers
April 03, 2014
The era of inbound marketing is upon us, but a great many businesses are fearful of it. Having worked as a magazine editor and a content marketer, I find the conversations very familiar: People who haven't written or who hate to write often fall back on the excuse, "I don't know what to write." A variation on that theme is people saying they don't know what their content should be about.
Net Neutrality Wins Tough Battle in European Parliament
April 03, 2014
The European Parliament on Thursday approved new Net neutrality rules. Net neutrality, both in the EU and in the U.S., refers to the concept of requiring ISPs to treat all traffic the same regardless of its source. In Europe, that means ISPs such as Vodafone or Deutsche Telekom can't deliver content from competitive providers of, say, online videos, via slower pipes or make them pay more.
BlackBerry's Coca-Cola Moment
April 03, 2014
BlackBerry CEO John Chen is trying to turn the company's fortunes around, and something it has in common with Coca-Cola could help. This is something very important, if BlackBerry realizes it. It's something that if done correctly could help the company succeed once again. I have followed BlackBerry for many years, watching its ups and predicting its downs. I believe it can recover.
Transaction or Process?
April 02, 2014
After many years, I think I can boil down CRM to this: Vendors prepare for transactions but customers expect process. Of course, this demands elaboration and neither of these ideas is stationary. The desire for better processes evolves as customers and markets do, and transactions become more sophisticated as vendors play catch-up with their markets.
Google+ Changes Rules of Engagement
April 02, 2014
Gauging your popularity on Google's social network, Google+, got a little easier Tuesday, as the would-be Facebook competitor added page view analytics. Now, when members view their profile page -- which metrics show isn't that often -- they'll see a number beneath their mug indicating the number of times their content has been viewed by someone since Oct. 12, 2012.
April Schools' Day: School Canceled Thanks to IT System Hack
April 01, 2014
Well, an A for creativity. In Australia, someone penetrated a high school's IT system and penned text messages and emails to parents saying that the school had been badly damaged by a fire and was not fit for students. There was no truth to the message, however -- just a bit of April Fools' Day shenanigans. An unknown person apparently wiggled into the school's IT systems Tuesday morning.
The Minimalist Guide to Inbound Marketing
March 31, 2014
Inbound marketing is an essential part of an online brand promotion strategy. It lets you target your audience directly and draw them in. Inbound marketing is the process of getting customers to come to your store before you try to sell them anything. Inbound marketing for e-commerce is no different. Give customers a reason to come to your site, and they're likely to return when ready to buy.
Nvidia's ECS: Some Amazing Little Companies to Watch
March 31, 2014
Nvidia's Emerging Companies Summit, a place to check out some of the firms that could become the next breakout company, didn't disappoint this year. Among the highlights: A firm that could redefine advertising connected to Web pictures and videos; a company that could put your entire desktop and gaming experience in the cloud; and one that could help you actually hear that TV you see at a bar.
Twitter Tagging: It's Not the Characters, It's the Mileage
March 28, 2014
Twitter has bolstered its photo-sharing capabilities with the addition of two new features: the option to add up to four photos per tweet, and a function allowing users to tag up to 10 other people in a photo. Both features are designed to make photos more social. When a user shares multiple photos in a tweet, the images will automatically create a collage.
US Judge: Free Speech Protects Baidu's Beijing-OK'd Results
March 28, 2014
A Manhattan judge ruled that a Chinese search engine's practice of restricting free speech is, wouldn't you know it, protected by free speech. Chinese Internet company Baidu won the dismissal of a U.S. lawsuit filed by activists who objected to its, shall we say, selective search results, which adhere to the government's notoriously limited view of what is and isn't acceptable.
Service-Based IT Switches Up Feds' Vendor Relationships
March 28, 2014
Cloud computing has ushered in an emphasis on service-oriented, on-demand information technology in the federal market. The shift from acquiring hard assets, such as computers, servers and even mobile devices, as well as software packages installed on those assets, has been gradual. However, the process has reached a point that it requires more attention from the vendor community.
Newspapers Cling to Life Despite Online News Trend
March 28, 2014
Print media is limping along and TV news has gained some strength, even though the trend toward getting news online continues to grow, Pew Research reported this week. It all boils down to economics, said Mark Jerkowitz, associate director of the Pew Research Center Journalism Project. Advertising revenues for newspapers have fallen about 50 percent from 2006.
Bitcoin Fans Rejoice in IRS Ruling
March 27, 2014
The U.S. will tax bitcoin and other virtual currencies as property, the IRS said Tuesday. Virtual currency will be treated as property for U.S. federal tax purposes, and transactions in virtual currency will be subject to general tax principles. Taxpayers who receive virtual currency as payment for goods or services must calculate that payment at the currency's fair market value in U.S. dollars.
eBay Board Pumps Up Volume in PayPal Clash
March 27, 2014
eBay's board of directors this week urged shareholders to reject Carl Icahn's plan to spin off PayPal as a separate company. "Our shareholders and our customers are best served by keeping PayPal and eBay together," the board said in a letter to investors. "No other payments competitor has achieved PayPal's success -- because no other competitor has had a commerce platform like eBay."

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