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Amazon Starts the Clock on Prime Day Hoopla
July 1, 2017
Amazon has set its third annual Prime Day promotion for July 11, promising its biggest-ever promotion with 30 hours of deals starting at 6:00 p.m. PT on July 10. The company has expanded the event to China, India and Mexico, to reach a total of 13 international markets. Amazon will go head-to-head with some of its most important international rivals, including Chinese e-commerce player Alibaba.
Google Gives Up Scanning Personal Gmail
June 30, 2017
Google recently announced the end of its policy of scanning user emails for targeted advertising purposes -- a controversial practice that riled privacy advocates and spurred legal challenges. Gmail is the world's most widely used email provider, with more than 1.2 billion users. Google attributed its decision to gains it has made in the enterprise.
4 Marketing Strategies That Can Boost B2B Sales: Study
June 29, 2017
Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only 15 percent of businesses fully take advantage of them. Even those that do use the strategies sometimes fail to maximize sales conversions because of a lack of coordination and integration.
Will Record Fine Cramp Google's Style in Europe?
June 29, 2017
The European Commission has walloped Google unit with a record $2.7 billion for giving its own shopping comparison site preference above smaller competitors, and thus abusing its dominant position as a search engine. Google must end the conduct within 90 days or face penalties of 5 percent of its average daily global revenue, the EC said. Google expressed disagreement with the EC's findings.
Petya Ransomware Sinks Global Businesses Into Chaos
June 28, 2017
A new ransomware exploit dubbed "Petya" struck major companies and infrastructure sites this week, following last month's WannaCry ransomware attack, which struck more than 300,000 computers worldwide. Petya is believed to be linked to the same set of hacking tools as WannaCry. Petya already has impacted a Ukrainian international airport and shut down radiation monitoring systems at Chernobyl.
SugarCRM Launches Hint, 1st in Relationship Intelligence Line
June 28, 2017
SugarCRM has launched Hint, the first in its new line of relationship intelligence products. Hint users can enter a few contact details about a person with whom they want to connect, and Hint automatically will search social sources on the Web for information. That data, along with other details from a company's internal files, will be served up to the user in a side-panel view.
Can Amazon Reinvent the Shopping Experience?
June 27, 2017
There is little doubt that the Internet has altered the way U.S. consumers think about shopping. E-commerce sales grew 15.6 percent in 2016 and now account for 11.7 percent of all retail sales, according to recent reports. Amazon accounts for a whopping 43 percent of those e-commerce sales. Amazon, in particular, has changed the way consumers think about e-commerce sales, or etail.
The United States of Amazon
June 26, 2017
Amazon's significant expansion into yet another market -- this time, grocery stores -- dominated many of my conversations last week. Clearly, Amazon warned us. I've been here before -- back in the 1990s, when Amazon was just books, I was running the company's e-commerce unit. I got into an argument with one of the analysts focused on Amazon, who believed the company wouldn't go beyond books.
Experts Identify 6 Emerging Influencer Marketing Trends
June 23, 2017
Influencer marketing has become an area of strategic importance for marketing departments, according to Traackr. B2B technology companies are aware of the trend, according to the paper's coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts suggest that influencer marketing requires a fundamental shift.
Digital River, Adobe Strengthen Cloud Commerce Alliance
June 22, 2017
Digital River has expanded its ties with Adobe Experience Manager to offer an end-to-end cloud commerce solution targeting the high-tech industry. The new solution, which is based on a 2015 agreement to integrate Digital River's cloud-based Global Commerce Platform with Adobe Experience Manager, offers brands a fresh approach for bolstering their direct channel strategy and competitive position.
OTA Report: Consumer Services Sites More Trustworthy Than .Gov Sites
June 22, 2017
The Online Trust Alliance on Tuesday released its 2017 Online Trust Audit & Honor Roll. Among its findings: Consumer services sites have the best combined security and privacy practices. FDIC 100 banks and U.S. government sites are the least trustworthy, according to the audit. The number of websites that qualified for the honor roll is at a nine-year high.
Google Launches Go-To Job Aggregation Site
June 21, 2017
Google has announced the launch of new job search aggregation technology. The new initiative will allow Google users to search for jobs either on mobile devices or personal computers, and to use a set of filters to obtain highly targeted results pulled from many different sites across the Web. Google aims to use its machine learning capabilities to make an immediate impact on people's lives.
Savvy Marketers Don't Ditch the Non-Digital
June 20, 2017
A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. It's not possible to get by on intuition -- even if it's rooted in deep experience and personal knowledge.
Deep Root Analytics Downplays Giant Voter Data 'Oops'
June 20, 2017
A data contractor working on behalf of the Republican National Committee earlier this month allowed the personal data of 198 million voters to be exposed online, marking the largest ever leak of voter data in history. Deep Root Analytics exposed 1.1 terabytes of sensitive information -- including names, home addresses, dates of birth, phone numbers and voter registration information.
The Art of Manipulation and Misdirection
June 19, 2017
Last week, I listened to an economist talk about Apple's complaints that Qualcomm had charged Apple too much for access to patents. What was fascinating was that Apple had folks focused on the 5 percent Qualcomm had charged it instead of on the massive profit that Apple made on each phone. The price of the iPhone 8 likely will be well over $1,000 -- but it could cost well under $500 to build.
Amazon Spends $14B on Whole Foods
June 17, 2017
Amazon has inked a deal to acquire Whole Foods Market for close to $14 billion in cash. The agreement includes assumption of Whole Foods' net debt. Whole Foods will run as a wholly independent subsidiary of Amazon. It will continue to operate stores under its own brand and source products from vendors and partners. Cofounder John Mackey will continue in his role as Whole Foods' CEO.
Visa Seeks to Build Online B2B Ecosystem
June 16, 2017
Visa this week announced the Visa Ready Program for Business Solutions, a strategic framework to help ensure that tech companies integrating with Visa's B2B payment services and data solutions meet the company's standards and are market ready. The program lets Visa's tech partners quickly integrate and approve various Visa B2B payments solutions, including enhanced data, virtual card integration, payables automation, and payment controls.
Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions
June 15, 2017
"There are groups within companies that don't want to interact with a full-blown CRM application," said Swiftpage CEO John Oechsle. "They want to access it based on the functions they want it to perform. These small purpose-built apps are going to continue to evolve. Also, people want to interact with software using voice ... . They don't want to sit there and type."
Salesforce Parallelism
June 12, 2017
For several years now, Salesforce has built distinct product lines that all work off the same platform and can integrate in interesting ways. There are product lines for the enterprise, small and mid-sized businesses, business-to-business firms and business-to-consumer operations -- and probably some others that I haven't considered. The rationale for all of these new products is simple.
The Best Wireless Service and Smartphone
June 8, 2017
During a recent grocery checkout conversation, the cashier asked me which was the best wireless service and best smartphone. This is a question I get frequently, and though it seems straightforward, it's difficult to answer. As I told the cashier, it depends. "On what?" she asked. That's when I realized that the industry's marketing doesn't answer the big question: "Which carrier is best for me?"
Amazon Courts Low-Income Customers With Deep Prime Discount
June 7, 2017
Amazon on Tuesday introduced a Prime membership priced at $5.99 monthly for people on government assistance who have a valid Electronic Benefits Transfer card. A Prime membership ordinarily costs $10.99 per month, or $99 per year. Prime membership offers unlimited fast, free two-day shipping on more than 50 million eligible items and a variety of other benefits.
Alphabet Jumps on the $1K-a-Share Train
June 5, 2017
Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging AI technology will help maintain the company's dominance over rivals. The stock price surged after securities analyst Andy Hargreaves advised investors to get out of Apple and invest in Alphabet.
Zuora VP Matt Darrow: The Intelligence of the Subscription Model
June 2, 2017
"We think of 'subscription' broadly," said Matt Darrow, VP and general manager of product at Zuora. "It's when companies do business with customers with whom they have a known relationship, and those relationships are sticky. The subscription model is great for engagement because companies know that in order to be successful they need to deliver ongoing services that keep providing value."
BitKey Unlocks Mysteries of the Bitcoin Universe
June 1, 2017
BitKey is a Debian-based live distribution with specialist utilities for performing highly secure air-gapped bitcoin transactions. This distro is not for everyday computing needs, but if you are obsessed with the use of bitcoin or other cryptocurrencies, it might be just what you need. I am a high-tech sort of guy with a keen interest in diving through Linux distros both simple and complex.
Building a Sales Team by the Numbers
May 30, 2017
I don't know why more subscription vendors don't do this. Subscription companies collect mountains of data from their customers, and analyzing the aggregations can deliver profound insights virtually for free. Yet too often subscribers are reluctant to let their data be stripped of identifying characteristics and used for research. Too bad, because there's gold in that big data.
Amazon Shares Hit Milestone as E-Commerce Battle Heats Up
May 30, 2017
Amazon stock surged to more than $1,000 for the first time in early trading on Tuesday, marking a milestone for the dominant e-commerce retailer and leaving its closest competitors still trying to figure out a path to closing the gap. Amazon's shares hovered near $997 in late mid-afternoon trading after reaching $1001.20 earlier in the day, an all-time-high for the stock.
Google Brings Machine Learning to Online Marketing Assessment
May 26, 2017
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.
New GitHub Marketplace Showcases Integrators, Speeds Development
May 25, 2017
GitHub has launched GitHub Marketplace, featuring apps from more than a dozen integrators. The platform allows developers to review and purchase new tools that do everything from helping to manage projects, to automating code building, testing code quality, or monitoring the impact of code changes. It allows devs to start using tools without setting up multiple accounts or payment methods.
How Deep Learning Could Fix Trump and Healthcare
May 22, 2017
Nvidia earlier this month launched a massive new push for intelligent machines, including what is likely the most expensive volume workstation in the world designed for this purpose. IBM, which has a tight relationship with Nvidia, launched a quantum computing processor that has a good chance of massively increasing the speed and intelligence of thinking systems.
Walmart Delivers E-Commerce Stunner
May 19, 2017
Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures -- results that suggest rival Amazon may have a fight on its hands. Online sales grew a stunning 63 percent during the quarter, perhaps in response to the company's newly introduced free two-day shipping and its upgraded mobile app.
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How do you feel about shopping for your next new phone?
I can't wait for the new iPhone.
I'm eagerly awaiting the Galaxy Note 8.
I enjoy shopping for a great bargain, not necessarily a new model.
I dislike the phone shopping experience -- it's too confusing.
Phones have become boring -- I wish I could get excited.
Switching phones is monumentally inconvenient and annoying.