E-Commerce

Salesforce Buys ExactTarget
June 05, 2013

Salesforce.com has made its biggest acquisition ever: It has snagged marketing automation and campaign management vendor ExactTarget for $2.5 billion. As part of the transaction, Salesforce will acquire all outstanding ExactTarget stock for $33.75 per share in cash. Both companies' boards of directors have approved the deal, which is expected to increase Salesforce revenue by $120-$125 million.

Big Data on the Brain
June 04, 2013

I seem to be doing a lot of research and writing about Big Data this year. I am taking a lot of briefings from emerging analytics companies too, and I see it all as net good because the emphasis on data and analytics is really an emphasis on information, an economic indicator of sorts for me. The thirst for customer information tells me that more companies are working to discover new things.

US, China to Hold Regular Cybersecurity Chats
June 03, 2013

Increasingly testy rhetoric and increasingly legitimate concerns have prompted the United States and China to announce that they will hold regular high-level talks on standards of cyberbehavior. The announcement precedes a meeting between President Obama and Chinese president Xi Jinping scheduled for Friday.

Google Offers a New Bag of Gmail Sorting Tricks
May 30, 2013

Google has unveiled a new Gmail design to give users more organizational control over a cluttered in-box.The revamped in-box is an option; users who like the approach can separate their email into four tabs: primary, promotions, social and updates. Primary is for the mail from friends, families or colleagues that a user would want to read and perhaps save.

SoftBank, US Forge National Security Deal
May 30, 2013

SoftBank has reached a national security agreement with U.S. authorities, perhaps clearing the way for the Japanese company to purchase Sprint Nextel. U.S. officials have expressed concerns about potential ties between SoftBank and Chinese telecommunications firms like Huawei. Chinese telecoms drew the ire of Congress in late 2012, and security rhetoric has recently ratcheted up.

Amazon Spreads Its Influence With Single Sign-In
May 30, 2013

Amazon on Tuesday announced a feature that lets users access websites using their Amazon account information. The goal of Login with Amazon is to reduce sign-in friction by providing secure credentials to websites, apps, games and other online access points on the Web, as well as on Android and iOS devices. Google+, Facebook and Twitter already offer similar social sign-in capabilities.

Facebook Shovels Out Some of the Filth
May 30, 2013

Facebook is enmeshed in yet another brouhaha over its advertising policies, but this time it's not the users making a fuss -- it's the advertisers. Major clients such as Nissan and Nationwide recently pulled the plug on their Facebook campaigns after their ads showed up next to objectionable, sometimes downright hateful, content.

Collaborative Online Shopping: The Next Wave in E-Commerce
May 28, 2013

Shopping with friends has been a mainstay of the retail industry since stores were first introduced. Online shopping, on the other hand, has largely remained a solo experience. This is changing. That's because the Internet is becoming a social platform, as seen in the explosive growth and worldwide popularity of social networks like Facebook and Pinterest.

SAP Seeks Autistic Employees
May 23, 2013

German software heavyweight SAP plans to recruit hundreds of people with autism in a quest to staff employees who "think differently." Autism affects people's ability to communicate and interact socially but has the knock-on effect of creating repetitive -- to the point of obsessive -- behavior. This makes autistic people particularly adept at analyzing data and picking up on details.

Integration Plus Intelligence Equals Multichannel Campaign Success
May 23, 2013

The personality inventory known as the "Myers-Briggs Type Indicator" is premised on the idea that different people process information in different ways. Some people are verbal processors. Others are visual processors. Some people respond more strongly to images -- others to text. The most effective way to learn is to map the different learning styles to each individual's characteristic strengths.

Walmart's Mobile App Aims for 'Indispensable' Customer Tools
May 22, 2013

The key for developing a mobile strategy? Understand the customer. That was the theme of Wednesday's keynote presentations at CTIA 2013, the wireless industry trade show held this week in Las Vegas. Companies that address their consumer find higher adoption and engagement. In the case of Walmart, the world's largest retailer has found a way to push boundaries while addressing consumer needs.

Amid Threats From Anonymous, Guantanamo WiFi Shut Down
May 22, 2013

Despite cries from the Left, the Guantanamo Bay detention camp is still up and running. The same, however, can't be said for Guantanamo's WiFi. The U.S. military turned off wireless Internet service at the Guantanamo Bay Naval Base amid threats from the hacker collective Anonymous. Officials have also nixed access to social networks such as Facebook and Twitter, a spokesperson for the prison said.

White House Pulls Back the Curtains on Big Data Project
May 22, 2013

The U.S. government is awash in data that is collected, stored and disseminated by federal agencies to fulfill their public service missions. However, the existence of huge amounts of information within the government presents a major profit-making opportunity for commercial firms. The Obama administration has now launched a program to make federal data resources much more available.

GrubHub, Seamless Merge to Boost Restaurant Delivery Chops
May 21, 2013

Two well-known restaurant delivery services -- GrubHub and Seamless -- announced plans to merge on Monday. The services enable users to search local restaurants that deliver by ZIP code and food specialty. Combined, the companies' footprint will cover 500 cities and connect users to more than 20,000 establishments.

Congressional Investigation Scopes Apple's Web of Tax Havens
May 21, 2013

A series of subsidiaries spanning numerous countries have helped Apple avoid billions in United States taxes, congressional investigators reported Monday. Sen. Carl Levin, D-Mich., head of the Senate Permanent Subcommittee on Investigations, which is looking into Apple's suspected transgressions, said that Apple "sought the holy grail of tax avoidance."

Getting the Best Out of IT Partnerships, IBM-SAP Style
May 21, 2013

There's no shortage of partner initiatives at most annual IT vendor events, but that was especially apparent at SAP's recent Sapphire NOW conference in Orlando, Fla. In large part, it's simply the nature of the event beast. Vendors work for weeks or even months on conference-related announcements, hoping to garner the attention of energized, enthusiastic attendees.

Pinterest Tacks On Brand-Friendly Features
May 20, 2013

Pinterest on Monday announced new features and relationships with brands that will bring more functionality to its pins. The features, according to the social bookmarking company, will make the pins more "useful." Pinterest introduced its new features in a Monday blog post. Pins now show more information, so users have more than photos to help them determine interest.

Marketing, Big Data Tech IPOs Get Rousing Market Welcome
May 20, 2013

Marketo and Tableau Software are having strong launches as public companies, indicating investors are excited about the growth in enterprise software markets that target niches such as Big Data and marketing automation. Tableau Software, which designs data visualization software that helps businesses manage information, trades under the appropriate ticker symbol DATA.

Chinese Army Ends 3-Month Hacking Hiatus
May 20, 2013

After a three-month lull, China's People's Liberation Army has resumed hack attacks against United States companies and government agencies. Despite a ballyhooed February report from private security firm Mandiant, and despite public complaints from the Pentagon, Unit 61398, the PLA group made famous by the report, is again back to its hacking ways.

Google Wallet Takes on PayPal With Gmail Money Transfers
May 17, 2013

In an effort to boost adoption of Google Wallet, Google this week added features to the service that allow users to send money as an Gmail attachment. The company is also trying to simplify the mobile payment process for consumers and businesses. As a way to market the new features, Google Wallet payments via Gmail are being sent out through invitations.