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Google Pinpoints Ads That Get Customers on the Horn
August 19, 2014
Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company's website after a user arrives there by clicking on an ad.
Google Straps On Jetpac to Take Search to New Heights
August 19, 2014
Google has acquired Jetpac, according to a statement that appeared Friday on the Jetpac website. Jetpac is the creator of a handful of apps, including City Guides, which analyzes Instagram photos and then automatically creates guides based on the collected data. That information gives users a lot of search options. Not only can they find coffee shops, for example -- they can find the hippest.
Gryphon Sales Intelligence Analyzes KPIs
August 18, 2014
Gryphon Networks has had a presence in the sales intelligence and marketing compliance space for several years, primarily working through carriers. About two years ago, however, it tweaked its direction after CEO Jeffrey Fotta noticed a curious fact during a client call. The client was a national insurance provider that had some 8,000 reps using the Gryphon system for compliance.
Why Tesla Is the Best Car Company in the World
August 18, 2014
As an analyst in a market of experts, I'm known as a generalist, but if I have an area of particular focus, it is how to make customers love you. In the car space, there are two emerging vendors on the world stage: India's Tata, which now owns brands like Jaguar and Land Rover; and Tesla, the dominant provider of electric cars. Both companies are trying to make a dent in the world.
Infor Aims to Fill a Gap With Saleslogix
August 15, 2014
Infor, a provider of business application software and cloud services, has agreed to acquire Saleslogix, a CRM application that is currently owned by Swiftpage. The transaction is expected to close in the coming weeks. Financial details were not disclosed. For Swiftpage, the reason for the sale is straightforward: It allows it to focus on ACT!, a less-complex CRM application.
5 Big Data Marketing Myths
August 15, 2014
Big Data's legend has reached mythical proportions. Increasingly, it is described as a powerful solution that could resolve some of the world's most complex challenges, from terrorist strikes to curing cancer. It is still early days for Big Data implementation, however. Every industry and category is still working through how to best harness it. This is especially true in the advertising world.
The Many Faces of Multivariate Testing
August 14, 2014
When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate testing -- albeit in the case of OKCupid, it was particularly aggressive. The practice itself has been around for years.
Vevo Music Videos Get Pinned
August 14, 2014
Pinterest said Wednesday that it has signed a deal that will allow users to create boards that include their favorite Vevo music videos. They now will be able to share, search for and watch Vevo videos on Pinterest, as well as pin videos to Pinterest straight from Vevo.com or the Vevo iOS app. The move is an indication that Pinterest is serious about providing a broader social platform.
Amazon Flows Into Mobile Payments Territory
August 13, 2014
Amazon has introduced Amazon Local Register to the mobile payment market, taking on such companies as Square and Paypal Here. The product is a combination of a secure card reader, which sells for $10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smartphones or tablets. The product comes with customer support.
The Bitcoins Are Coming, the Bitcoins Are Coming
August 13, 2014
The United States Consumer Financial Protection Bureau has issued an advisory warning consumers about the risks of bitcoin and other virtual currencies. The bureau "is working to identify and understand potential consumer protection concerns raised by these emerging technologies to determine what action, if any, may be necessary to protect consumers," said spokesperson Moira Vahey.
Russian Gang's Credentials Theft Exposes Web's Wild, Wild West Side
August 12, 2014
News that a Russian gang has stockpiled more than a billion purloined user name and password combinations has revved up the Internet's reputation as a post industrial Wild, Wild West. Just how much havoc will be raised by the gang remains to be seen. The data thieves so far appear content to use their ill-gotten trove for spamming, according to Hold Security, which discovered the credential cache.
Amazon Gives Disney a Swift Kick in the Shins
August 11, 2014
Amazon, which has for some time been locked in a battle with publishing giant Hachette over the pricing of e-books, has broadened the battlefield to take on Disney. It has stopped taking preorders of Disney DVD and Blu-ray discs. Amazon earlier this year stopped taking preorders for Hachette books. It also lengthened delivery times and reduced discounts for books published by Hachette.
Joining Forces to Harness the Internet of Things
August 08, 2014
A rising tide of interest has sparked a series of competitive moves among the widening array of software and technology providers vying for a share of the rapidly expanding IoT market. As with previous major IT industry trends, the enormous promise of the IoT has driven a growing number of large and small players to rebrand and reposition their product and service offerings.
Flailing Barnes & Noble Turns to Google to Help Fend Off Amazon
August 08, 2014
Some Barnes & Noble customers in Manhattan, West Los Angeles, and the San Francisco Bay Area will be able to get same-day delivery of their purchases through Google Shopping Express, according to media reports that surfaced Thursday. Barnes & Noble CEO Michael Huseby described the teamup as a test and a way to increase book sales both online and from its brick-and-mortar stores.
Beacons Hit the Retail Spotlight
August 07, 2014
It was just six months ago that we saw what beacon technology could do on a wide scale. For Super Bowl XLVIII, the National Football League installed wireless transmitters in Times Square and at MetLife Stadium to send simple yet specific messages to smartphones: "bathrooms to the right," "snacks to the left," and so on. The deployment was considered a bold test for the nascent technology.
Secure Sites to Get the Google Bump
August 07, 2014
Google on Wednesday announced that it has begun factoring websites' use of HTTPS into its search rankings, resulting in more favorable results for those that use the security-minded protocol. Use of the protocol still is considered just a minor factor, though, affecting fewer than 1 percent of global queries and carrying less weight than high-quality content.
Sales Forecast Dynamics
August 06, 2014
Take a look at almost any sales software on the market, and you'll find the vendor's claim that the product accelerates the sales process. It's a given. For years, we've been trying to achieve this acceleration, and we've been succeeding. The only problem with this approach is that it can't go on forever. It's a form of expecting infinite growth based on limited resources.
Wikimedia Blasts Europe's 'Right to Be Forgotten'
August 06, 2014
The Wikimedia Foundation has released its first-ever transparency report -- and along with it a protest against Europe's "right to be forgotten" law. Wikimedia is the nonprofit owner of Wikipedia and other sites. "Denying people access to relevant and neutral information runs counter to the ethos and values of the Wikimedia movement," wrote Wikimedia attorneys Geoff Brigham and Michelle Paulson.
Accelerating Hadoop's Big Data Momentum
August 05, 2014
The concept of "collaboration" has become such a messaging mainstay that it often verges on cliché. So, does the recently announced Pivotal and Hortonworks plan to improve Hadoop operations by collaborating on Apache Ambari qualify as anything new or special? In fact, it does. Hadoop has struggled to develop the practical features enterprises demand for dependable management and performance.
When It Comes to Technology, Humans Are Idiots
August 04, 2014
There are a lot of things going on at the moment. Israel is tactically defending itself against Hamas -- winning the battles but losing the war, because the Israeli government can't see the big picture. The U.S. is still blaming Snowden for leaks, even though Russia clearly is able to pull damaging information pretty much anytime it wants without Snowden's help.
The Social Side of Big Data
July 31, 2014
The power of Big Data technology is being successfully applied to understanding such complex unknowns as consumer sentiment and even intent. That understanding then vastly improves how businesses manage their customers' experiences -- increasingly in real time. Fortunately, today's consumers are quite willing to share their intents and sentiments via social media.
Sales Reach: A Marketing Tool for Reps
July 30, 2014
I was impressed by the announcement by Salesforce.com last week of a new product combination it calls "Sales Reach." It's supposed to be a mashup of sorts between Sales Cloud, Pardot and Communities functionality that helps reps run micro-campaigns, perform nurturing and develop communities. As someone who once carried a bag for a living, my reaction was, "Oh happy day!"

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