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Salesforce's Investment Bodes Well for the Mobile IoC
September 08, 2014
Salesforce.com's vision of the Internet of Customers is getting clearer, and it has a decidedly mobile orientation. The company on Monday announced the launched the Salesforce1 Fund -- a dedicated fund in its newly renamed investment unit, now called "Salesforce Ventures" -- that will pour $100 million into companies building mobile apps and connected products based on the Salesforce1 Platform.
YouTube Does Social Media Marketing Best
September 08, 2014
It is a given that a marketing campaign must include a social media element -- especially when a brand is rolling out a new product. What is less certain is on which channel the brand should focus its time and resources. An answer was provided last week by Aol Platforms, which released the results of a study that tracked social purchase interactions through Convertro.
Americans Mad as Hell Over Proposed Net Neutrality Rules
September 04, 2014
More than 99 percent of the 800,000 or so comments on Net neutrality the FCC released last month were in favor of an open Internet, according to the Sunlight Foundation's analysis of the comments. At least 60 percent of the comments, or more than 484,000, were form letters written by organized campaigns, although that is a lower percentage than is common for high-volume regulatory issues.
Xactly Unlocks Storehouse of Insights
September 02, 2014
Following years of development, Xactly has made Xactly Insights generally available. The product compiles the compensation data of all the companies that use Xactly's products, aggregates and anonymizes that data, and then gives users access to it. Participating companies opt in, fully aware of how their data is being used. The end result is a searchable database of compensation information.
How to Make a Drone Delivery: Google's Winging It
August 29, 2014
Google on Thursday introduced Project Wing, a drone-based delivery project it has been working on quietly for the past two years. Members of the Google[x] team - aka "Moonshots" -- recently held field tests of the technology in Australia. They were able use drones to deliver a first aid kit, candy bars, dog treats and water to a couple of Australian farmers.
Uber Hustles to Buff Up Its Image
August 29, 2014
Uber is attempting to polish its image with a defense of its driver recruitment tactics following publication this week of accounts of sabotage, dirty tricks and generally ruthless behavior toward Lyft and other competitors in the ride-sharing space. "We want to make sure everyone has access to Uber's unmatched economic opportunity," Uber's "Craig" innocently said in a blog post.
Twitter Lets Ordinary Users Get Analytical
August 29, 2014
Twitter this week announced that its analytics tool now can be used by everyone. Twitter's analytics tool lets users click on any tweet to see how people engage with it in real time. They can compare their tweet activity month over month and see how they trend over time. Users also can click on a tweet to see the number of retweets, replies, favorites, follows or clicks received.
American Airlines Veers Out of Orbitz
August 28, 2014
American Airlines this week withdrew its flight content from Orbitz Worldwide's websites, which include Orbitz.com, ebookers.com and CheapTickets.com. The companies are locked in a booking fee dispute. They have clashed on this issue before, and it is also a brewing source of discontent between the airlines and Orbitz's competitors, such as Expedia.
Facebook Trains Sights on Clickbaiters
August 26, 2014
Clickbaiting may soon come to an end on Facebook, which has launched an effort to deal with the problem. Posts with clickbait headlines get higher placement in News Feeds, pushing down more desirable content. Eighty percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to click through, a Facebook survey indicated.
Amazon Aims to Skewer Google's Cash Cow
August 26, 2014
Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe.
Gadget Ogling: A New Nook, a Good (M8), a Lock With No Key - and Music, Music, Music
August 26, 2014
The Samsung Galaxy Tab 4 Nook conflates lots of different things: It's an Android tablet designed for reading, made by Samsung for Barnes & Noble. That might seem confusing, and I'd agree. It's essentially a branded version of the Galaxy Tab 4 with an e-commerce focus. Specifically, there's a Barnes & Noble Newsstand app, with games, movies and books on offer.
Qvidian Upgrades Help Sales Pros Pick Up the Pace
August 25, 2014
Qvidian has updated its Sales Playbooks & Analytics platform with features that help reps do a better job of gleaning pertinent information from the buyer in the initial sales approach. It then incorporates that information into the CRM system. Other enhancements are aimed at helping sales reps respond to buyers' questions on the fly by serving up relevant information during the back and forth.
Amazon Pulls a Twitch on Google
August 25, 2014
Amazon has inked a deal to acquire Twitch Interactive, a real-time video platform for gamers. Prior to the disclosure, rumors had been building that it was on track to snatch Twitch from Google, which reportedly had been very close to buying it. The pending acquisition was rumored to be for upwards of $1 billion. However, Amazon said it was buying the company for $970 million cash.
Google Autocomplete's Brushes With Libel
August 25, 2014
Can an automated Google feature that ostensibly helps users with a search be a basis for libel? Courts in Germany, Italy and Hong Kong have had to field that question. Google's position is that there is no human intervention, and that its algorithm is based merely on what others have searched for, or strings of words in indexed pages. Autocomplete predictions are just possible search terms.
Twitter Tromps on Spammers
August 25, 2014
Twitter has reported success with its BotMaker spam-prevention system. Because Twitter operates in real time, BotMaker is designed to work fast to eliminate spammers. Its main goals are to bar spam accounts from being created, to reduce the time they spend on Twitter if they do show up, and to reduce Twitter's reaction time in responding to spammer workarounds that bypass its protection systems.
Salesforce Stock Climbs on Great Expectations
August 22, 2014
Salesforce.com on Thursday reported a second-quarter loss of about 10 cents per share -- but hey, who's counting? Not investors, apparently, who drove up the price of its stock 7.6 percent by market close Friday. Certainly not Wall Street analysts like Deutsche Bank, which promptly raised its target price for the company to $70.00 per share, pointing to a potential 25.65 percent upside.
SoundCloud to Run Ads, Share the Loot
August 22, 2014
SoundCloud on Thursday launched On SoundCloud, a program that will facilitate advertising on the site. Membership initially is by invitation only; SoundCloud will roll it out to a select number of artists. It later plans to bring on more advertisers and make the program available to the general membership. The announcement sparked a mixed response. "Really dude?" wrote "creator 1,000,001. "Ads?"
Google Gets in a Trusted Stores Encryption Tangle
August 21, 2014
A conflict between Google's push to make the Web more secure and its Trusted Store program may be costing at least one business money. Pegasus Auto Racing Supplies, which encrypts all the pages on its website, reportedly has had its application for Google's Trusted Stores program turned down. Think of the badge as the equivalent of the Good Housekeeping Seal.
Barnes & Noble Thrusts Nook Into Samsung's Galaxy
August 20, 2014
Barnes & Noble and Samsung on Wednesday jointly announced the Samsung the Galaxy Tab 4 Nook. It is essentially the Samsung Galaxy Tab 4 tablet, rebranded and preloaded with B&N's content. The move immediately sparked a not-quite-favorable comparison to Amazon. "It's an impressive effort, but even if they take a beachhead, they can't hold it," said tech analyst Rob Enderle.
Google May Start Grooming Little Googlers
August 19, 2014
Google may soon allow kids under 13 to have their own personal accounts on services such as YouTube and Gmail. Under the new system, parents would be able to set up accounts for their children, control their use of those accounts, and regulate the information collected about them. "You could say that Google is just recognizing reality," said the Local Search Association's Greg Sterling.
Google Pinpoints Ads That Get Customers on the Horn
August 19, 2014
Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company's website after a user arrives there by clicking on an ad.
Google Straps On Jetpac to Take Search to New Heights
August 19, 2014
Google has acquired Jetpac, according to a statement that appeared Friday on the Jetpac website. Jetpac is the creator of a handful of apps, including City Guides, which analyzes Instagram photos and then automatically creates guides based on the collected data. That information gives users a lot of search options. Not only can they find coffee shops, for example -- they can find the hippest.

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