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ECommerceTimes.com
The Social Side of Big Data
July 31, 2014
The power of Big Data technology is being successfully applied to understanding such complex unknowns as consumer sentiment and even intent. That understanding then vastly improves how businesses manage their customers' experiences -- increasingly in real time. Fortunately, today's consumers are quite willing to share their intents and sentiments via social media.
Sales Reach: A Marketing Tool for Reps
July 30, 2014
I was impressed by the announcement by Salesforce.com last week of a new product combination it calls "Sales Reach." It's supposed to be a mashup of sorts between Sales Cloud, Pardot and Communities functionality that helps reps run micro-campaigns, perform nurturing and develop communities. As someone who once carried a bag for a living, my reaction was, "Oh happy day!"
Twitter Claims Legions of Uncounted 'Users'
July 30, 2014
Twitter posted healthy revenue for the second quarter -- US$312 million, up 124 percent year-over-year. Its profit? Not there yet. However, even though the company reported a net loss of $145 million, investors are likely to overlook the lack of profit for some time. Financials aside, what Twitter really wants everyone to know is that it is big -- as in average monthly user big.
The Retail Channel Is Dead - Long Live the Omnichannel
July 29, 2014
As Amazon's Fire Phone finds its way into consumers' hands, brick-and-mortar retailers are on guard. Amazon's new device is equipped with technology that seems to have been designed to take showrooming to new heights -- or depths, depending on one's perspective. The Fire Phone, in brief, has functionality that lets users scan an item they see in front of them or in a magazine.
China Trumps Up Anti-Monopoly Charges Against Microsoft
July 29, 2014
China's State Administration for Industry & Commerce on Tuesday announced it has launched an investigation into Microsoft under the country's antimonopoly laws, according to press reports. The announcement comes days after SAIC officials reportedly raided Microsoft offices in four cities, seizing documents, emails and other data from servers and computers, among other things.
Bubblews Will Give You a Penny for Your Thoughts
July 29, 2014
Bubblews, a social media platform that offers to pay users for their posts, last week moved out of its testing phase, which began in 2012. It emerged with a new look designed to attract users who might be dissatisfied with other social media offerings. Bubblews is attempting to build a self-sustaining ecosystem in which users who create engaging posts are paid for their work.
Bringing Retail Into the 21st Century
July 29, 2014
Let's get one thing straight: E-commerce will not kill the physical retail store. Hold on, I hear you object, the digital world has utterly disrupted our shopping habits. We rarely enter a store without having researched the big-ticket items we want to buy. Much of our holiday shopping is done with a mouse click. When we do venture into a store, we rarely do so without clutching a smartphone.
Tellwise's Smart Messages Creates Buyer-Friendly Collaborative Environment
July 28, 2014
Tellwise, a two-and-a-half year old startup, has introduced Smart Messages, a new collaboration platform for sales reps to target prospects. The multichannel platform comes equipped with such tools as intelligent notifications, behavioral analytics and mobile functionality. Smart Messages is the culmination of the vision of Tellwise's cofounders, all of whom are former Microsoft engineers.
Yahoo's in a Flurry Over Mobile Advertising
July 28, 2014
Another Yahoo acquisition hit the news last week -- Flurry Analytics, and it was widely seen as a bid to raise the company's profile in the hot mobile ad market. Mobile advertising will exceed $31 billion this year, eMarketer has predicted. The market currently is dominated by Facebook and Google, which together account for more than 75 percent of all mobile ads worldwide.
Google to Search for the Meaning of Health
July 25, 2014
Google is seeking 175 volunteers from whom it will collect bodily samples in an effort to create their biochemical fingerprints and establish the baseline for a healthy body. The Baseline study, to be run by Google X labs, will seek to connect traditional clinical observations of health, such as diet -- or habits, such as smoking -- with molecular-level changes.
Google May Give YouTube a Sibling
July 25, 2014
Google apparently is adding another prominent streaming video service to nestle alongside YouTube in its stable. It reportedly has acquired Twitch for around $1 billion. When the deal will be announced and the official purchase price are not yet clear, though Twitch investors are said to be pleased with their return. Twitch allows gamers to stream their gameplay and commentary to others.
What, Bezos Worry?
July 25, 2014
Amazon may wow customers with its extraordinary array of products and customer services, but its shareholders are less-than-impressed at the moment. The company on Thursday announced second-quarter losses that were nearly double what analysts had been expecting. Furthermore, Amazon informed shareholders that third-quarter earnings were likely to be just as dismal, if not worse.
6 Ways to Hone Your Lead-Scoring Skills
July 25, 2014
Your company has a CRM system that employees love and use regularly, and marketing automation tools to help streamline and automate all of your online marketing activities. That's a great start, but did you know that most marketing qualified leads -- perhaps more than 94 percent -- don't convert to paid customers? That doesn't mean your sales and marketing information systems aren't working.
Attentive.ly's Social Marketing Taps Customer Interests
July 21, 2014
Attentive.ly recently released its application on the Eloqua platform, digging a deeper foothold for itself in the CRM enterprise space. Attentive.ly provides social marketing automation functionality in the form of a plug-and-play toolset that works with a CRM overlay. Using its tools, companies can organize customers in specific groups, listen to their online conversations, and send personalized marketing messages.
China's Internet: It's Not Personal, It's Business
July 21, 2014
The Internet adoption rate in China appears to be slowing, based on a report that shows the lowest six-month increase in the number of Internet users in eight years. The total number of Internet users in the country reached 632 million by the end of June. That includes the 14.4 million people who joined Internet user ranks in the first half of the year, according to the CNNIC's biannual report.
'Buy' Button Could Turn Facebook Into Impulse-Shopping-Ville
July 18, 2014
Facebook is testing a function that would allow users to buy products without leaving the site or app. Small and medium-sized businesses in the U.S. that are taking part in the trial can add the Buy button to ads displayed in users' News Feeds or in posts on their pages. Users will see the Buy button in relevant ads whether they're on the Facebook website or using their mobile device.
Amazon Unlocks Vast E-Book Library for $10 a Month
July 18, 2014
Amazon on Friday introduced Kindle Unlimited, a new subscription service for e-books. It allows customers to download and read as many books as they want from a list of 600,000-plus Kindle books for a monthly fee of $9.99. Amazon is making a number of popular titles available under the program, including The Hunger Games, Diary of a Wimpy Kid and The Lord of the Rings.
Apple Settles E-Book Price-Fixing Case for $450 Million, Maybe
July 18, 2014
Apple has agreed -- conditionally -- to settle a lawsuit over allegations of fixing the prices of e-books brought against it by the attorneys general of 33 states in the United States, following a protracted legal battle. The settlement is subject to approval by the U.S. District Court for the Southern District of New York, which ruled on the case in September.
SAP, Esri Beat the Clock With Native Integrations
July 17, 2014
SAP and its long-standing partner Esri have developed a native product integration that debuted this week at the at the Esri User Conference currently under way in San Diego. The companies have been collaborating on projects since 1999, due to the significant overlap in their respective customer bases. Some 60 percent of SAP's asset management customers use Esri's mapping technology.
Down the EU's Right-to-Be-Forgotten Rabbit Hole
July 17, 2014
Telecom regulators from each EU member state, together with the Article 29 Working Party -- a group comprised of a data protection authority representative from each state, the European Data Protection Supervisor, and the European Commission -- reportedly have invited search engines to a meeting next week. Microsoft, which just started fielding link removal requests to Bing, plans to attend.

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