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Google Dips a Toe in Ad-Free Waters
November 21, 2014
Google on Friday unveiled Contributor, an experimental service that lets users make a donation to support the websites they visit instead of viewing ads. Currently available only by invitation, Contributor begins by asking users to set a monthly contribution amount between $1 and $3. Then, when they visit a participating website, part of their contribution goes to the creators of that site.
Firefox Sheds Google for Yahoo
November 21, 2014
Mozilla on Wednesday announced that Yahoo would replace Google as its global default search option, in a move that has set the tech media abuzz. Pointing out that Google has been the Firefox global search default since 2004, Mozilla painted the move as seizing the opportunity to review its competitive strategy and explore its options when the agreement came up for renewal this year.
Is Your Mobile Campaign Working?
November 21, 2014
More and more marketers are eager to engage with consumers on the devices they use for just about everything these days -- from connecting with friends and colleagues to consuming and creating content, playing games and, of course, shopping. But are the billions of dollars now being invested in mobile advertising paying off? Brands need to understand which marketing approaches work best.
SMS: It's Not Just for Marketing Any More
November 20, 2014
There appears to be a new trend emerging in the enterprise mobile engagement space, according to OpenMarket. Increasingly, its enterprise customers are adapting its platform to use SMS in new ways, said Tim Fujita Yuhas, the company's director of product management. Sometimes those uses are obvious CRM plays; sometimes they fall more under the rubric of Internet of Things.
Twitter Opens Entire Multibillion-Tweet Gold Mine to Searchers
November 20, 2014
Twitter this week began indexing every public tweet posted since it began operating in 2006. "Our long-standing goal has been to let people search through every tweet ever published," said Yi Zhuang, who led the project team. Use cases Zhuang cited for the new infrastructure include results for entire TV and sports seasons, conferences, industry discussions and long-lived hashtag conversations.
Platform Native
November 19, 2014
The idea of an omnipotent software platform and the evolution of customer science go hand in hand. Customer science is the upshot of my idea that we're in the process of converting from random acts of CRM in the front office to a more structured, efficient and predictable approach to conducting front-office business. Platforms make customer science possible.
Jolla's Open Source Tablet Gets Crazy Crowd Love
November 19, 2014
Jolla, the company set up by former Nokia executives to keep the Meego operating system alive, raised more than $841,000 on Wednesday, the first day of its Indiegogo crowdfunding campaign. That's 221 percent of its goal of $380,000 -- and the campaign has 21 days to go, closing Dec. 9. Nearly 5,325 people have contributed to the campaign, although only about 3,800 actually purchased the tablets.
IBM Begins New Email Chapter With Intelligent Verse
November 19, 2014
IBM on Tuesday introduced Verse, its entry into the reinventing email derby. Verse, which will be available in both an enterprise and freemium edition, integrates the many ways people communicate with each other every day -- email, meetings, calendars, file sharing, instant messaging, social media, video chats and more -- into a single collaboration environment.
Picture This: Instagram for CRM
November 18, 2014
With millions of active monthly users, Instagram is a prolific, lively social media community. Businesses want to get in on the Instagram game in order to boost marketing and enhance customer relations. It might not be immediately obvious to some businesses, however, just how they can get involved with Instagram and make it work for them. One way is to invite customers behind the scenes.
Nokia Hits the Comeback Trail With N1 Tablet
November 18, 2014
Nokia on Tuesday announced the N1 Android tablet, the first offering under its own brand since Microsoft's acquisition of its mobile phone business. The N1, slated for Q1 2015 release in China, will be made by Foxconn. Microsoft also offers a tablet under the "Nokia" brand -- the Nokia Lumia 2520 -- which raises the question of whether perhaps this might cause confusion among consumers.
Facebook May Punch In at Work
November 18, 2014
Facebook is preparing to plunge into the office collaboration and communication space with something it's calling "Facebook At Work," according to a Monday report. The new offering will be similar to the consumer version of Facebook, but it will allow workers to chat with each other, connect with their professional contacts, and collaborate on projects.
The Terrifying Numbers Behind a Whopping Marketing Failure
November 17, 2014
There are lots of scary things out there -- killer viruses, Earth-smashing meteors, the possibility of yet another Real Housewives show. But those are easy to dismiss and push to the farthest corner of the back of your mind. What's really distressing? Numbers. Numbers are really scary -- specifically, the numbers around things marketers know they should be doing but aren't.
Facebook Lubes PR Gears to Dampen Privacy Worries
November 14, 2014
Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ad targeting; and expansion of user control over ads. "This is mostly a messaging exercise," said tech analyst Rob Enderle.
Amazon, Hachette End E-Book Squabble
November 13, 2014
Amazon and publisher Hachette on Thursday made peace after months of slugging it out toe to toe over e-book pricing, which split the authors' community and saw Amazon pulling some Hachette authors' books off its promo list and slowing delivery of others. Neither company disclosed the specific terms of the deal. However, Hachette will have the right to set the price of its e-books.
FCC Chair Asserts Independence in Net Neutrality Fracas
November 13, 2014
FCC Chairman Tom Wheeler has responded to the White House's proposal for Net neutrality rules by reasserting his agency's independence in a meeting with executives of Google, Yahoo and other Internet companies following President Obama's Monday call to action. The president urged the FCC to ensure Net neutrality by interpreting Title II of the Telecommunications Act to govern ISPs.
Microsoft Makes Lumia 535 Its Own
November 12, 2014
Microsoft on Tuesday announced the Lumia 535 -- the first smartphone under its own brand since it completed its acquisition of Nokia in April. Microsoft is marketing the 535 as its "5x5x5" smartphone package. It has a 5-inch screen and 5-MP front- and rear-facing cameras. Microsoft will offer both single-SIM and double-SIM versions. Both will be 3G phones, preloaded with Windows Phone 8.1 and the Lumia Denim update.
Kana Burnishes Omnichannel Customer Engagement Tools
November 11, 2014
Kana has announced the first major upgrade of its flagship enterprise product following its acquisition earlier this year by Verint. Kana Enterprise Customer Engagement Optimization platform has been available since Oct. 31. At its core, the platform is the same, said Director of Product Marketing Kana Kelly Koelliker. It provides tools to facilitate customer engagement across multiple channels.
Money Makes the World Go Round on Singles Day
November 11, 2014
Nov. 11 is Singles Day in China -- aka the "11.11 Shopping Festival" -- and the country's millions of unhitched celebrated the event by spending some quality time with online retail giant Alibaba. So far, the event has generated $9.3 billion in sales and 278 million orders shipped, the retailer reported. Slightly less than half, or 43 percent of those orders, were placed from mobile devices.
New Tool Alerts Etailers to Suspicious Characters
November 11, 2014
As thoughtful as mobile phone makers are when they design their products, there are always punters who want something that isn't there and are willing to hack a device to get it. In the Android world such a hack is called "rooting" a phone; in the iOS world, it's called "jailbreaking." Regardless of what it's called, it can turn a phone into a can of worms for retailers.
Bringing Luxury Online
November 11, 2014
More shoppers are turning to websites as a way to connect with brands and make purchases, and companies are investing heavily in their online presence to ensure that they are delivering a top-notch experience. While the majority of retailers recognize the power of e-commerce, there remains a specific subset of sellers that are hesitant to hop on the online bandwagon: luxury brands.
5 Promises CRM Can't Keep
November 10, 2014
Don't get me wrong -- I think very highly of CRM. I've been making a living writing about it for almost a decade, and I would highly recommend it to anyone. Still, covering CRM is a little bit like writing an honest biography of a complex person. Yes, there were moments when your subject achieved great things and was covered in glory, but there were also times when he didn't behave so well.
Obama Bangs Drum for Net Neutrality
November 10, 2014
President Obama on Monday leaped into the controversy surrounding Net neutrality, calling on the U.S. Federal Communications Commission to ensure and protect it. "I believe the FCC should create a new set of rules protecting Net neutrality and ensuring that neither the cable company nor the phone company will be able to act as a gatekeeper, restricting what you can do or see online," he said.
Dell: Using Technology to Change the World
November 10, 2014
I was at Dell World last week, and it is kind of amazing how far the company has come since it went private. Interestingly, much of the big tent content was less about Dell's technology and more about how technology was being used to change the world. This was kind of a scary event in some cases, because we are far from ready for some of the changes.
The Law Scores a Victory Against Dark Net Denizens
November 07, 2014
Europol on Friday announced that agents from ICE, the FBI and Eurojust have taken down more than 400 cybercrime services accessible via the Tor browser. They include the dark market Silk Road 2.0. Its operator, Blake Benthall, was arrested, along with six Britons. Europol coordinated the effort. "Almost all crime now has an international nexus," noted ICE Special Agent Gary Hartwig.

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