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Salesforce Makes Splash With Wave for Big Data
May 28, 2015
Salesforce on Thursday launched Wave for Big Data, a tool that will help marketers and salespeople leverage customer data in the Salesforce Analytics Cloud. Powered by the Wave platform, the Analytics Cloud will let business executives discover correlations and patterns across any combination of transactional data, as well as unstructured or semistructured big data sets.
Putting the EU's E-Commerce Puzzle Together
May 27, 2015
A substantial number of Europeans shop online, but few make purchases outside their own country. The European Commission aims to change that through a broad initiative to create a Digital Single Market for the European Union, announced earlier this month. One of the 16 steps the EC has taken toward achieving that goal is undertaking an antitrust investigation of the e-commerce sector.
Making the Most of Micro-Moments in the Customer Journey
May 26, 2015
The mobile advertising race is on. Google has to scramble to stay ahead in the volatile mobile ads market, because it has been losing ground to Facebook, suggested Pace University marketing professor Larry Chiagouris. Google is "valued at a high multiple, based on its current market share, and cannot afford to give away any market share," he noted.
Apple vs. Lenovo: Lenovo's Coming-Out Party
May 25, 2015
If there is one vendor on the planet that has the capability to fight Apple -- on paper, it is Lenovo. Lenovo this week will hold its annual Lenovo Tech World event in China, showcasing the company's new breadth. While it would be easy to position this as the U.S. against China, Lenovo is actually far more of a multinational company, with executives balanced between the U.S. and China.
Fove VR Headset Locks Onto Your Gaze
May 20, 2015
Fove is the first virtual reality headset to feature eye-tracking -- meaning, among other things, that characters you view on screen can look right back at you. So far, close to 500 people have pledged nearly $200,000 to bring the Fove VR headset to fruition. Just a day into its 45-day Kickstarter campaign, the Fove appears certain to reach its $250,000 goal.
Popcorn Time Offers Smooth-as-Butter Streaming
May 20, 2015
Popcorn Time, known as the "Netflix for Pirates," has introduced a browser-based service that lets users play streaming videos without having to download anything. The videos play on the company's servers. However, the browser-based service does not include a built-in virtual private network, a feature of the downloadable Popcorn Time app. Most of the videos stream in HD.
Walmart Banks on Shaking Up E-Commerce
May 18, 2015
Walmart will be releasing its earnings report on Tuesday, and analysts are expecting hear a lot about the role of e-commerce in the current quarter, as well as an important factor in the company's growth strategy. One of things it's planning to do is to take on Amazon Prime. Walmart last week confirmed that it will roll out its own subscription shipping service, reportedly code-named "Tahoe," this summer.
Fresh Takes on Shipping Perishable Online Purchases
May 15, 2015
It's one thing to ship books and electronics across the U.S. -- but it's quite another to get fresh fruit, baked goods, meat, fish, prepared meals, raw meal ingredients, and other perishables to consumers' front doors in prime condition. Once perishables are delivered to a customer's door, they often have to sit there for an unpredictable amount of time before the customer gets home.
AT&T Spreads Rollover Data Cheer to GoPhone
May 14, 2015
AT&T Mobility introduced Rollover Data early this year. The offering is very similar to its successful Rollover Minutes for voice calls, which began a few years ago. The question is, will it be just as successful for data? It looks like the answer is yes, as it is now expanding the perk to GoPhone. GoPhone is an AT&T Mobility prepaid brand, and prepaid is a rapidly growing wireless segment.
Facebook's Instant Articles Raise Troubling Questions
May 13, 2015
Facebook on Tuesday introduced Instant Articles, a feature that lets publishers place their stories directly on its site. Nine major media outlets have signed on so far. The content is optimized for mobile devices, and Instant Articles currently is available only on iOS. Publishers get 100 percent of the revenue from ads they place with their content.
Feds Value - but Don't Always Use - Big Data Tools for Cybersecurity
May 13, 2015
U.S. government agencies can significantly improve their ability to deal with cybersecurity problems by utilizing big data analytics. However, agencies are finding it difficult to fully benefit from these advanced analytical tools for a variety of reasons -- including dealing with the sheer volume of data. Cyberthreats hide in plain sight, suggests a recent report from MeriTalk.
Big Data Analytics Fights Insider Threats
May 13, 2015
Cyberdefenders for years have adopted Fort Apache strategies to protect their networks. Strong perimeters could prevent attackers from reaching precious data, they reasoned. As technology marched on, however, the idea of an impermeable wall became as quaint as the Maginot Line on the eve of World War II. Firewalls alone no longer were strong enough to keep data safe.
Verizon Pursues OTT Dream With $4.4B AOL Buy
May 12, 2015
Verizon will make a tender offer of $4.4 billion for AOL, the companies announced Tuesday. AOL will become a wholly owned subsidiary of Verizon upon completion of the merger agreement this summer. The deal drives Verizon's LTE wireless video and over-the-top video strategies, and provides support and connectivity for the company's Internet of Things platforms.
Bloodstained Makes Its Mark on Kickstarter
May 12, 2015
Castlevania producer Koji Igarashi's Bloodstained: Ritual of the Night has drawn more than three times its $500,000 base goal in roughly two days on Kickstarter. While the concept and its art already have attracted lavish support from fans, there's still a winding road ahead before the game goes gold. Bloodstained is a 2.5D platformer with RPG and crafting elements.
Google Makes It Easier for Online Hunters to Gather Food
May 12, 2015
Google last week added an option that lets users place a food order directly from search results. Six providers are participating in the service: Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com. More are expected to join later this year. This could provide Google with an entry into the growing food-delivery market. Consumers increasingly are searching online for food options.
The US Government vs. E-Commerce
May 12, 2015
"The chief business of the American people is business," President Calvin Coolidge said. Although that has become the country's rubric, lawmakers in the United States aren't inclined to give business free rein. The Justice Department last month trumpeted its first online marketing prosecution: the leveling of felony charges against David Topkins, a former executive of Art.com, for alleged price-fixing.
Customer-In, Not Seller-Out: 5 Realities of the Customer Journey
May 11, 2015
I was doing a little reading about the concept of the customer journey. I have distinct opinions about it, and I was looking for things that might challenge or validate those ideas when I stumbled across a blog post from a major CRM vendor that got my goat. The post proclaimed that 2015 was "the Year of the Customer Journey!" Really? This year? What about the many years before this?
Gadget Ogling: Virtual Sensations, Radio-Wave Charges and a Bitcoin Keeper
May 9, 2015
We're edging ever closer toward a virtual reality boom, with Oculus finally promising its Rift headset will arrive in 2016. Yet what if there were a way to make VR even more immersive? Feelreal has come up with two devices -- a virtual reality mask and a helmet -- that aim to draw users almost entirely into a fictional world. The mask is an add-on, compatible with major VR headsets.
Supreme Court to Hear 'Non-Injury' Privacy Class Action
May 6, 2015
The U.S. Supreme Court last month granted a request from Spokeo, a data aggregator, to consider whether the legal basis litigants must meet to file a claim in federal court should be broadly or narrowly defined. In the case, Spokeo, Inc. v. Thomas Robins, Thomas Robins is a resident of Virginia acting individually and as representative of a class.
'Night Terrors' Could Turn Your Home Into a Hellscape
May 6, 2015
Gamers could get the chance to count themselves among the things that go bump in the night, if Novum Analytics' Night Terrors, an augmented reality game for mobile devices, meets its Indiegogo funding target. The story itself is rudimentary, but the gameplay takes place in relatively uncharted territory. The player is alone in the dark with a smartphone.
T-Mobile Offers Free 2-Week Vacation From Verizon
May 5, 2015
T-Mobile on Tuesday launched "Never Settle for Verizon," an aggressive response to Verizon's "Never Settle" ad campaign that gives Verizon customers an opportunity to test T-Mobile's network for themselves. T-Mobile promises to pick up any fees incurred by customers who participate in the free trial, whether they ultimately decide to switch to T-Mobile or not.
Facebook Responds to Critics by Unlocking Internet.org
May 4, 2015
Net neutrality and Facebook's Internet.org initiative can and must coexist, insists CEO Mark Zuckerberg. Facebook on Monday announced that it will expand Internet.org to ensure that it doesn't conflict with the principles of a free and open Internet. CEO Mark Zuckerberg responded to criticisms of Internet.org and outlined plans to make the free service even more open.
Apple, IBM Bring Tech to the Rescue for Japan's Seniors
May 4, 2015
Apple and IBM last week announced an initiative with Japan Post Group to provide seniors in Japan with iPads preloaded with apps and analytics designed to improve their quality of life. Japan Post Group will launch a pilot service later this year and gradually expand it to cover 4-5 million customers by 2020. This is one of several undertakings to deal with aging in Japan.
Gadget Ogling: Wine in a Dash, Connected Bicycles, and a Wearable for Behinds
May 2, 2015
I'll admit I'm not the planet's most refined wine connoisseur, but I do enjoy a glass or two of red with my dinner. At the minute, the few bottles I have are vacuuming up space around my kitchen, so I could use a wall-mounted wine rack -- but what's the use of having a rack with no bottles once they're finished? Poppy Reserve could solve the problem of a barren wine rack.

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Should employers consider job seekers' online posts when hiring?
Yes - Online activity is a reflection of conduct, and it indicates how a person will represent an employer.
Maybe - Only if the job requires the applicant to represent the company online or in a public capacity.
No - Employers have no business prying into candidates' personal online posts.
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