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ECommerceTimes.com
Social's Turning Point
June 24, 2016
Microsoft's acquisition of LinkedIn for more than $26 billion has created quite a stir -- at least in my world. The deal can boast a number of superlatives: the largest sale of a consumer Internet company in history; the largest sale of an enterprise software/cloud company in history; the third-largest sale of a technology company since 2001; and the largest Microsoft acquisition ever.
Rethinking the Customer Journey Map
June 22, 2016
If you talk to marketers for any amount of time about what they do, you are bound to hear the term "customer journey" at some point. The go-to exercise for marketers looking to up their lead generation games today is "journey mapping," the exercise by which you try to understand how a potential buyer navigates through content and other offers on the way to a closed deal.
Amazon's Bold Indian Strategy
June 20, 2016
Amazon CEO Jeff Bezos recently announced an expansion of the company's investment in India to the tune of $3 billion -- that was in addition to the $2 billion in investments it announced in 2014. Bezos announced the new investment during the 41st annual U.S.-India Business Council Leadership Summit, which was attended by Indian Prime Minister Narendra Modi and several top business leaders.
FCC Wins Huge Net Neutrality Victory Over Big Telecom
June 14, 2016
An appellate court on Tuesday handed a major victory to the FCC by upholding the Open Internet Order, which ensures equal access to the Internet. By a 2-1 vote, the U.S. Court of Appeals upheld the FCC's right to impose Net neutrality rules that essentially prevent big telecom and broadband companies from slowing down, speeding up, or blocking service.
Devs Light Up for Alexa
June 10, 2016
Amazon last week announced the availability of more than 1,000 different skills for its Alexa voice assistant technology. Third-party developers have created the vast array of new capabilities for the highly popular line of consumer products that use Alexa, including the Echo, Echo Dot, Amazon Tap and Amazon Fire. The announcement comes less than a year after Amazon released the Alexa Skills Kit.
Twitter Users Snared in Dark Web's Brisk Password Trade
June 10, 2016
Data stolen from more than 32 million Twitter users has been offered for sale on the dark web for 10 bitcoin, or around $5,800, LeakedSource reported Wednesday. LeakedSource has added the account and email information to its searchable repository of compromised credentials. The data set came from someone who has been connected to other large collections of compromised data.
The Marginal Customer
June 10, 2016
I start a lot of client engagements with a simple question: Who's the customer? It's amazing the answers that I get. Some people know the customer's demographic and business or personal needs, and they focus on those things. Others don't even grasp the difference between a customer and a consumer. You might expect this if you are working in the B2C rather than B2B space.
Yahoo to Have Giant Patent Garage Sale
June 9, 2016
Yahoo reportedly has notified potential buyers that it plans to auction off about 3,000 patents and will be accepting bids until mid-June. The intellectual property for sale includes patents for its original search technology. The patents "cover strategic areas such as search, e-commerce and online advertising," said Andreas Scherer, managing partner at Salto Partners.
Apple to Boost App Store Money-Making Opportunities
June 9, 2016
Apple is planning a major overhaul of its App Store, including the introduction of a new subscription model for developers and the implementation of a paid search ad program, SVP Phil Schiller indicated in interviews ahead of next week's WWDC. To encourage developers to sell their apps on a subscription basis, Apple plans to change the current 70/30 revenue-sharing structure.
Supreme Court Snubs Google's AdWords Appeal
June 7, 2016
The U.S. Supreme Court has declined to hear Google's appeal of a lower court ruling in a suit alleging the company used deceptive practices in the sale and placement of advertising through its AdWords program between 2004 and 2008. Google, a unit of Alphabet, sought to overturn the 9th U.S. Circuit Court of Appeals September 2015 ruling that the lawsuit could go forward as a class action case.
Facebook AI Digs Deep Into User Content
June 3, 2016
Facebook on Wednesday introduced DeepText, an artificial intelligence-fueled text analytics engine. "Text is a prevalent form of communication on Facebook," wrote Facebook software engineers Ahmad Abdulkader, Aparna Lakshmiratan and Joy Zhang in a post describing its capabilities. "Understanding the various ways text is used on Facebook can help us improve people's experiences with our products."
Report: Smartphone Ad Blockers Picking Up Steam
June 1, 2016
At least 419 million people around the world are blocking advertising on their smartphones, according to a report PageFair released Tuesday. Most of those people -- 408 million of them -- are using ad-blocking browsers, notes the report. The use of ad blockers doubled in 2015, and the use of mobile ad-blocking browsers increased 90 percent during the same year.
The Traction Gap
May 26, 2016
My friend and a partner at Wildcat Venture Partners, Bruce Cleveland, along with his associates, has come up with an idea that helps explain why some early-stage companies thrive and thus raise more capital, while others die on the vine. As a venture capitalist, he is always trying to figure this out, trying to determine who gets another round of funding and who doesn't.
Oculus Riles Users Over Piracy Block That Fails Anyway
May 25, 2016
It took a hacker just a day to come up with a workaround for the platform update Oculus released last week, which blocked users from running the company's games on rival virtual reality systems. Version 1.4 of the Oculus App blocked a hack from LibreVR called "Revive" that allowed users to play Oculus games on rival systems, including the HTC Vive and Valve.
Yahoo Bids Could Seriously Underwhelm
May 24, 2016
Bids for Yahoo's core assets were expected to come in at between $2 billion and $3 billion, far below prior estimates that it could fetch $4 billion to $8 billion at auction, according to a news report published last week. Verizon, which remains the leading candidate for Yahoo's assets, and other contenders met with CEO Marissa Mayer at the company's Sunnyvale, California, headquarters
Deeper Connections
May 23, 2016
Salesforce held its Connections 2016 user event in Atlanta earlier this month. About 7,000 people attended, but in the Georgia World Congress Center and airplane hangar, attendance seemed smallish. Attendance might have been held down by Gov. Nathan Deal's slow response to vetoing a religious freedom law largely seen as discriminating against the LGBT community.
Google Challenges Right to Be Forgotten in French High Court
May 20, 2016
Google on Thursday filed an appeal with France's supreme administrative court over an order from a privacy regulator requiring it to scrub certain search results around the world under a law called "the right to be forgotten." The March order from the CNIL requires Google and other search engines to delist the information of Europeans that shows up in searches for their name.
Tweets May Soon Breeze Past 140-Character Limit
May 19, 2016
In an effort to better monetize its platform and boost user traffic, Twitter may relax the 140-character limit on individual tweets by no longer counting photos and Web links. The tweak could take place within two weeks, according to a report that cited an unnamed source who asked for anonymity because the decision had not yet been made public. CEO Jack Dorsey hinted at the move earlier this year.
Microsoft, SAP Deepen Partnership to Blend Cloud Offerings
May 18, 2016
Microsoft and SAP have announced plans to integrate their respective cloud-based systems, allowing the SAP HANA database to work with Microsoft Azure, which will enable Office 365 to communicate directly with SAP enterprise apps. Microsoft CEO Satya Nadella and SAP CEO Bill McDermott sat down before a packed audience at Sapphire Now and outlined how the enhanced partnership will benefit customers.
Marketing and Loyalty
May 17, 2016
The CRM industry is shining a bright light on digital marketing, and it is a sign of how early we are in the digital marketing boom that few vendors are championing the idea of using marketing in any way other than for driving sales. Based on recent events by Oracle and Salesforce, it appears that the focus on driving more sales makes perfect sense for organizations just getting their feet wet.
Privacy Concerns Curb Online Commerce, Communication
May 17, 2016
Concern about online security and privacy are leading Americans to curtail online activity, the NTIA reported last week. More than 41,000 households with at least one Internet user in July responded to several privacy and security questions the U.S. Census Bureau posed for the NTIA. Eighty-four percent of those households named at least one online privacy and security concern.
Walmart Tests 2-Day Subscription Shipping
May 14, 2016
Walmart on Thursday began testing a two-day unlimited shipping service priced at $49 a year. Subscribers will get more than a million items, including the most commonly purchased items on Walmart.com, delivered to their door in two days or fewer, Walmart spokesperson Bao Nguyen said. "Customers will continue to enjoy their two favorite features -- no minimum order requirements."
The Why of Customers
May 13, 2016
SAS Institute introduced SAS Customer Intelligence 360 at its recent Global Forum meeting. Intelligence 360 has some good ideas baked in, though some of the messaging I heard wasn't up to the level of the product or at least its intention. I suspect that will come, and it's an easy fix. The product set is divided into two major components, Discover and Engage.
Google Gives iOS Users 1st Crack at Gboard App
May 12, 2016
Google on Thursday introduced Gboard, an app that combines search with a new soft keyboard for mobile devices running iOS. Gboard, which supports glide typing, allows users to perform searches from the keyboard without leaving the application they're in. Once the information is found, they can paste it into their application without leaving the keyboard.
Google Boots Ads for Predatory Payday Lenders
May 12, 2016
Google on Wednesday announced that it would ban advertising for payday loans in its ad systems. Starting July 13, the company will prohibit ads for payday loans and related products where funds are due within 60 days of the date of issue, as well as ads for loans with an APR of 36 percent, said David Graff, Google's director of global product policy.
Reddit Tech Forum May Ban Sites That Circumvent Ad Blockers
May 11, 2016
A forum on Reddit, /r/ Technology, on Monday announced it was considering blocking links to websites that require visitors to turn off their ad blockers before viewing content on the site. "It has come to our attention that many websites such as Forbes and Wired are now requiring users to disable ad blockers to view content," said creq, the moderator of the site. "We see this as a security risk."
IBM to Drill Watson in Cybersecurity
May 11, 2016
IBM on Tuesday announced Watson for Cyber Security, a cloud-based version of its AI technology, trained in cybersecurity as part of a year-long research project. IBM will collaborate with eight universities with renowned cybersecurity programs, including MIT and the University of Waterloo in Canada. The universities' students will provide the data for Watson.
Amazon Video Direct Could Become Another Prime Mover
May 11, 2016
Amazon on Tuesday announced the launch of Amazon Direct Video, a service that will let content creators not only reach tens of millions of potential viewers with self-generated video uploads, but also participate in revenue sharing. Amazon will use the new service as an additional incentive to boost its Prime membership, which includes free two-day shipping for online purchases and other perks.
Ford, Microsoft Pour Cash Into Pivotal
May 10, 2016
Pivotal last week announced a $253 million round of Series C financing. Led by new investor Ford, together with Microsoft and previous investors GE, EMC and VMware, the deal is expected to close this month. Pivotal's customers include seven of the top 10 U.S. banks and three global automakers. Its agile-based approach lets enterprises build and operate software rapidly, the company said.
Air Cargo Deal Gives Amazon More Control Over Deliveries
May 10, 2016
Amazon has entered a 10-year lease agreement with Atlas Air Worldwide Holdings, the aircraft company announced last week. Under the agreement, Amazon has the right to buy up to 30 percent of Atlas Air. Amazon will lease a fleet of 20 Boeing 767-300 converted freighters -- including crew, maintenance and insurance -- for seven years, with extensions to 10 years.
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Live streaming video...
is the next big thing.
is a passing fad.
will dramatically improve citizen journalism.
will feed a lot more disturbing imagery to the Web.
doesn't interest me.