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Pirate Bay Proxy Operator's Bank Account Seized April 04, 2013 
The Netherlands has had the damnedest time blocking The Pirate Bay. Taking a cue from the UK, as well as from Belgium and others, the Netherlands ruled last May that Dutch Internet service providers must block The Pirate Bay. Alas, the ruling didn't quite do the trick, as people began offering proxies that afforded users circuitous routes to the piracy hotbed.
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Piracy-Flavored Ad Campaign Pushes Buttons April 04, 2013 
The campaign was created to promote the band Ghost Beach. However, the name of the campaign is "Piracy Is Progress," and it asks people to take a stand on the issue of downloading copyrighted music for free. That includes the chance to vote in favor of piracy at the website ArtistsVsArtists.com. A major clothing retailer, American Eagle, and the ad agency TWBA/Chiat/Day are behind the campaign.
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Marketo Winds Up for Risky IPO April 03, 2013 
Marketing automation company Marketo filed paperwork with the SEC on Tuesday to launch an initial public offering valued at $75 million. The company has not yet proposed a stock price. It does say in the filing that it is considered an "emerging growth company," and it plans to list on Nasdaq under the symbol "MKTO." The most telling portion of the filing was the company's description of risks.
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Feds Crown Winners of Robocall Whacking Contest April 03, 2013 
Nothing steams consumers like robocalls, which is why the Federal Trade Commission launched a contest last year calling for ideas to tackle the nuisance. The winners of that challenge were announced Tuesday. Each of two winners will receive $25,000 to bring their robocall solutions to market.
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Feds to Spend Big on Big Data April 03, 2013 
The mushrooming growth of data generated by government agencies will drive federal IT investment in the necessary tools for managing colossal amounts of bits and bytes. As a result of the explosion in information, the government will be spending increasing amounts of its funds on Big Data capabilities.
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6 Euro Nations Scream at Google Over Privacy April 03, 2013 
The six leading European markets -- France, Spain, Italy, the UK, the Netherlands and Germany -- announced on Tuesday that they will take joint legal action against Google over its privacy policies. The action will involve an investigation and possible fines. This follows the company's decision last year to consolidate more than 70 privacy policies for products and services into one policy.
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eBay PayPals It Forward April 02, 2013 
eBay is enjoying a surge on Wall Street in the wake of last week's analyst day, when it reassured Wall Street and investors that growth from its core Marketplaces and PayPal businesses was on track. It was the first time since 2011 that analysts had gathered at the company's San Jose, Calif., headquarters.
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Apple Apologizes to Chinese Customers Following Media Beatdown April 02, 2013 
Apple CEO Tim Cook apologized Monday to Chinese customers over the company's warranty policy, adding that he would improve customer service in China, which is now Apple's second-biggest market. The apology may be linked to a mid-March television special that aired on "Consumer Rights Day," claiming Apple's Chinese customers were treated worse than their Western counterparts.
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New Platform Lets Mobile Ads Chat You Up April 01, 2013 
Nuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related to mobile devices present challenges for advertisers used to designing desktop banner ads.
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Scant Brain Power Behind Massive DDoS Attack April 01, 2013 
One of the largest denial of service attacks in the history of the Internet didn't take rocket science to execute. The offensive was conducted over several days last week after the anti-spam group Spamhaus placed a Dutch hosting service, located in a former NATO bunker, on a blacklist reserved for spammers.
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CallCopy Lets Managers See What Customers Are Saying April 01, 2013 
CallCopy recently unveiled cc: Discover 5.1, an upgrade to its flagship workforce optimization suite. Many of the changes incorporated in this version were made at the behest of customers who provided feedback at the company's first annual User Conference last fall, said Patrick Hall, CMO of CallCopy. Taken as a whole, the upgraded application "provides a simple solution to solving complicated problems."
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Shipping Abroad: Customs and Duties and Laws, Oh My April 01, 2013 
When overseas customers order smartphone and tablet repair parts and accessories from
RepairsUniverse.com, they must know the laws and regulations in their individual countries regarding international shipments. Those laws and regulations might include a variety of taxes and fees. Everything from customs and duty fees to the creation of enforceable electronic agreements and contracts needs to be considered.
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Amazon Adds Goodreads to Its Library of Social Networks March 29, 2013 
Amazon announced Thursday that it had acquired Goodreads, the social networking site for bibliophiles. Goodreads will join Amazon's other online book communities, Shelfari and LibraryThing, as the retailer looks to expand its social insight into what book lovers are buying and sharing. Since its launch seven years ago, Goodreads has grown to include more than 16 million worldwide users.
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Walmart's Latest Bright Idea: Let Customers Do the Schlepping March 29, 2013 
Walmart reportedly wants to get the jump on e-tail competitors such as Amazon by widely offering same-day delivery for online purchases. Instead of contracting with a shipping provider, it would use one of its most plentiful and never-ending resources: the customers who stream into its 4,000 stores every day.
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New Google Tool Tots Up a Mobile Ad's ROI March 29, 2013 
Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile initiative to help marketers better understand how mobile is driving value," said Joanna Werther, head of mobile ads marketing for Google.
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Big Data Spawns Big Ideas for Mobile CRM March 29, 2013 
If you have been thinking lately that the chief marketing officer has been driving CRM purchases more than the IT department, you're right. "This is the era of the CMO," Larry Bowden, vice president of portals and Web experience at IBM, told CRM Buyer. The reason for that is simple: The amount of information becoming available to the CMO through new technologies and Big Data offers huge potential.
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Oracle Launches New Servers - and War of Words With IBM March 28, 2013 
Oracle launched new midrange and high-end Sparc T5 and M5 servers this week with claims that the T5 models have set 17 world records and performed better than IBM's Power 780 series. That set off a round of dueling statements between the companies. "Most Oracle benchmark claims are not audited or published, although they do have some industry benchmarks, including TPC-C,"
said IBM spokesperson Jeff Cross.
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New Media Metrix Service Counts Eyeballs Across Platforms March 28, 2013 
Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mobile Metrix and Video Metrix services from comScore's Audience Analytics suite.
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Facebook to Slap Targeted Ads on News Feed Billboards March 27, 2013 
Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user's News Feeds. The test is an expansion of Facebook Exchange, one of the social network's most profitable advertising initiatives. The service allows marketers to check users' online viewing habits via a cookie-based system.
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Walmart Rattles Amazon's Locker March 27, 2013 
Walmart ratcheted up the e-competition a notch with the announcement Tuesday that it would soon begin offering a locker service similar to the one Amazon recently rolled out. There appear to be few differences between the two offerings: Both provide secure locations, available 24 hours, where consumers can pick up purchases they made online.
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