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Helpshift Integrates With Salesforce
May 25, 2017
Mobile technology has delivered a lot of useful functionality that enables vendors and their customers to be on the same page more frequently. However, the screen size has an inherent drawback: It shows a very narrow slice of a reality -- typically one idea at a time. The problem is especially acute in the key areas of sales and service. A mobile "help" app should deliver help the customer values.
Genesys Launches G-Nine CX Framework
May 24, 2017
Genesys on Monday introduced G-Nine. "Think of G-Nine as the Genesys innovation framework that guides many aspects of our business -- product strategy being one of those," said Genesys CMO Merijn te Booij. "Within the G-Nine innovation framework, we have defined our themes related to technology and consumer trends that we'll focus on in the next two years."
Verizon Aims to Help Firms Get Up Close and Personal With Customers
May 22, 2017
Verizon Enterprise Solutions has released Visual Interactive Calling, an SDK and platform designed to enable banks, retailers, airlines, travel and hospitality companies, and other firms to communicate visually with their customers. "The sweet spot for this solution is enterprises that have deep mobile app penetration into their customer base," said Tom Smith, a CX manager at Verizon.
Walmart Delivers E-Commerce Stunner
May 19, 2017
Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures -- results that suggest rival Amazon may have a fight on its hands. Online sales grew a stunning 63 percent during the quarter, perhaps in response to the company's newly introduced free two-day shipping and its upgraded mobile app.
E-Commerce Gets the Einstein Treatment
May 17, 2017
E-commerce brings together several themes that relate to our current fascination with artificial intelligence, machine learning, bots, mobile technology and the like. It's actually more than that, because it represents an underserved part of CRM. Until fairly recently, there were few tools that retailers could use to reach online customers for marketing and sales.
Veeva Offers Cross-Stack Customer Insights
May 12, 2017
Veeva Systems earlier this week announced Veeva CRM MyInsights, a new cloud-based data visualization capability producing tailored insights within Veeva CRM. MyInsights lets users of tablets or other mobile devices access, analyze and visualize information in real time. It includes fixed reporting for sales and activity data and a new, customizable HTML5/JavaScript framework.
Congress Probes United Airlines' Customer Mishandling
May 3, 2017
United Airlines CEO Oscar Munoz on Tuesday apologized to the United States Congress for his company causing a passenger to be dragged off a UA flight last month. United failed its customers and failed as a company in that incident, and this has to be a turning point for the airline, Munoz told the U.S. House of Representatives Transportation Committee at a hearing into airline industry practices.
What People Don't Get About Tesla
May 1, 2017
Tesla is like Apple in that it represents a revolution in thinking. Although everyone seems to focus on the electric power plant, that is really a small part of the Tesla revolution. If Musk were to launch an almost-identical company but with gas engines, it would cut through the market like a hot knife through butter. The electric part isn't as much a sales accelerant as it is an impediment.
Then and Now
April 26, 2017
A few years ago, when Oracle was busy buying companies to fill out its front-office cloud offering, RightNow developed a "day in the life" video that has stuck with me. It was shown at RightNow's last user meeting as an independent company. In fact, at the conference where it debuted, Oracle announced its acquisition of RightNow. The video's importance was as a harbinger of things to come.
Salesforce, QuintilesIMS Team to Push New Therapies to Market
April 25, 2017
Salesforce has entered an alliance with QuintilesIMS aimed at helping life sciences companies move treatments from clinical phases to commercial applications more effectively. QuintilesIMS, formed last year through the merger of healthcare data provider IMS Health and medical research firm Quintiles Transnational, is one of the world's largest integrated healthcare services companies.
Healthgrades' CareChats Aims to Tear Down Doctor-Patient Wall
April 21, 2017
Healthgrades, an online resource to provide consumers with information about physicians and hospitals, on Wednesday launched CareChats, a tool that allows encrypted text and email conversations between patients and their healthcare providers. Developed in partnership with Conversa, CareChats enables doctors and hospitals to communicate with patients outside of visits.
Why Is It OK to Abuse Customers?
April 17, 2017
I don't know about you but I can't seem to get out of my head the image of that poor Asian doctor who, seemingly unconscious, was dragged off that United flight. The fact that the airline did that to a 69-year-old doctor just so it could save money moving employees around is nearly as unbelievable as the initial tone-deaf response from United's CEO, who blamed the passenger.
CloudCraze EVP Andrew Witherspoon: For Successful B2B, Set Aside Expectations
April 12, 2017
"If there's anything true about B2B service, you have to do it in the context of the customers themselves in order to be successful. That's our philosophy," said CloudCraze EVP Andrew Witherspoon. "What is the purpose of CRM and marketing? It's to reach out, find and engage prospects, and to move them through a buying cycle. All those capabilities are on a CRM platform.
United Airlines Gives Appalling New Meaning to Customer Service
April 11, 2017
United Airlines' self-made firestorm spread on Tuesday, as a video showing a passenger being forcibly dragged off a plane continued to make the rounds on social media. The passenger had refused to comply after being told he'd been bumped off the Sunday flight. The incident sparked international outrage, including calls for a boycott of the airline and for CEO Oscar Munoz to step down.
Oracle's Strategery
April 10, 2017
Watching Oracle's cloud strategy roll out has given me renewed respect for its approach to the market. As a company that has been public for a long stretch of time, Oracle has displayed all the warmth of an anaconda. I have friends there, and they are not anacondas, but I hope they know what I mean. Oracle knows its business and it's making money, and it does it unabashedly.
SugarCRM Adds Enterprise Management to Mobile App
April 6, 2017
SugarCRM has announced the latest version of its app for iOS and Android, Sugar Mobile 5.0. It includes a redesigned user experience based on customer feedback; support for Apple's Touch ID; a new Sugar MACS service that lets users customize login, splash and loading screens to support their organization's branding, look and feel without coding; and enterprise mobile management support.
AI Confusion Widespread Among Consumers
April 4, 2017
Most people think they know what the term "artificial intelligence" means, based on the results of a survey Pegasystems released Tuesday. However, their responses suggested that they probably don't fully understand how it's being used today, including in the customer service realm. Researchers polled 6,000 adult consumers in the United States, the UK, the Netherlands, France and Germany.
Reversing Net Neutrality
April 3, 2017
When one side or the other in a political debate refused to accept a decision, it used to be simply annoying, but lately it has become dangerous to business and to the economy. The current administration's wants "to jettison the Obama administration's net neutrality rules, which were intended to safeguard free expression online," Steve Lohrmarch wrote last week.
Salesforce Offers AI-Powered CRM for Financial Advisors
March 31, 2017
Salesforce this week announced Financial Services Cloud Einstein, an AI-based CRM tool for financial advisors. It gives users a holistic view of each client's household and wealth ecosystem and lets them leverage Salesforce's AI technology to seek out new business opportunities. Einstein Opportunity tracks clients' sentiments, competitor mentions, and overall engagement.
It's Mud Season Again
March 29, 2017
It's mud season here in New England -- that time of year when everything merges into an amorphous mess. The gray sky merges with a gray landscape made into slop by continual rains and dirty gray melting snow. It's hard to tell where one thing ends and another begins. Eventually the sun comes out and dries everything, the sky becomes distinct from the horizon, plants bloom, and order is restored.
Why Are Health Records So Valuable to Cybercriminals?
March 29, 2017
Protecting the data in electronic health records did not start with the advent of HIPAA, as many people think. Protecting health records has been a critical requirement in the healthcare space since the computers became a fixture in hospitals. However, HIPAA added public reports of fines issued for covered entities' failure to properly protect data contained within EHRs.
Amazon Strikes Contact Center Market
March 28, 2017
AWS on Tuesday announced Amazon Connect, a self-service contact center solution based on the same cloud technology used by Amazon customer service associates worldwide. It offers phone numbers throughout the U.S. and 18 countries in Europe. "The opportunity for cloud contact centers is significant," said Rebecca Wettemann, VP of research at Nucleus Research.
Competition and Regulation Threaten Sharing Economy Markets
March 27, 2017
Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, which includes sharing apps such as Uber, Lyft and Airbnb. These business models are augmented by real-time data including location, instant gratification, on-demand pricing, and easy payment options.
Blockchain: CRM's Next Frontier
March 22, 2017
We've seen a parade of technologies coming into the front office since 2000, including browser-based cloud computing, social media, mobile technology, workflow, journey mapping, and big data and analytics. It's typical that at first there's only a tenuous relationship between the technology and CRM's original mission, but over a short time innovators adopt and commercialize the innovation.
McDonald's Puts Mobile Ordering to the Test
March 16, 2017
McDonald's has begun testing new mobile ordering and payment functionality at 29 of its restaurants in California. It will expand the pilot to another 51 restaurants in Washington on March 20. The company will run multiple pilots to gather customer feedback, work out any issues that arise, and streamline integration with its IT systems before rolling out its updated mobile app more broadly.
OpenMethods, Next Caller Join to Streamline Call Routing
March 14, 2017
OpenMethods has announced an integration with Next Caller's Advanced Caller ID database that will let contact centers on the Oracle Service Cloud use real-time contextual data for more than 500 million landline, mobile and VoIP numbers to personalize and simplify their agent and customer interactions. OpenMethods integrates IVR and telephony data into the CRM package call center agents use.
CallidusCloud Steps Up Call Center SPM Game
March 3, 2017
CallidusCloud on Thursday launched ServiceMotivate, a call center sales performance management, or SPM, solution. ServiceMotivate is tightly integrated with Salesforce to track and reward call center agents based on key performance indicators of their service center, such as quick issue resolution and case closure rates, data quality improvements and customer satisfaction.
4 Email Marketing Mistakes to Avoid
February 27, 2017
I recently received an email from my health club that said, in part: "Dear Chris, We've noticed you haven't been in as regularly in recent weeks. I understand there may be many reasons for not being able to make it in, but I just wanted to send a quick note to check if you're happy with the service we've been providing. Let me know if I can be of any assistance and I hope to see you very soon!"
Social Marketing Grows Up
February 23, 2017
Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn't we all subscribe to the idea that a disgruntled customer would tell many more people about a brand's shortcomings than a happy customer would sing its praises?
Salesforce Adds Health Cloud Features
February 22, 2017
Salesforce this week announced new features and an expanded partner ecosystem for its Health Cloud at the Healthcare Information and Management Systems Society conference. The new features are lead-to-patient conversion, risk stratification and advanced segmentation. Salesforce also announced a slew of new partner-developed applications for Health Cloud available on the Salesforce AppExchange.
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What best sums up your attitude toward Facebook?
It's a wonderful communications tool if used responsibly.
It has way too much power for any one company.
It does a lot of good beyond connecting people.
It has changed the world for the worse.
Can't live with it, can't live without it.
I don't have time for it.
I have no interest in it.