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Savings in the Unlikeliest of Places: Accounts Payable November 26, 2012 
Accounts payable has been one of the last bastions of paper processing in many organizations, but now businesses are looking for efficiencies and money-saving opportunities anywhere they can be found. When the bottom line needs to grow -- even when the top line isn't growing -- many businesses choose to use automation and analysis in procurement and finance to find and take advantage of these opportunities.
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Wicked Awesome Analytics November 21, 2012 
Incorporating analytics in a vendor's solution set was once enough to qualify the vendor as very forward looking and a leader in the market. I think that's true in CRM for sure, and this metric could be spreading. Ever since Salesforce introduced its Marketing Cloud at Cloudforce New York, however, that hasn't been enough.
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What Mitt Romney Could Have Learned from EMC's Joe Tucci November 19, 2012 
We've had a couple of weeks to think about the election outcome, and both sides are positioning the results around the issues. This has become so divisive that there is a significant move by Texas to exit the United States and become a country. I've spent some time looking at this, and the real reason the Republicans lost is that the Democrats made better use of data analytics.
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What the Election Says About Social CRM November 14, 2012 
I tried to wait a bit before commenting on the election and the Social CRM implications partly out of respect and in part to give everyone a chance to rev down. Besides, these observations have much more to do with social media than with any political party or policy initiative, so please believe me when I say, I come in peace.
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EMC Grabs Silver Tail October 31, 2012 
EMC has announced it is acquiring Silver Tail Systems, a provider of real-time Web session intelligence and behavioral analysis. When the acquisition is closed, which is expected in the fourth quarter, Silver Tail will be part of EMC's security division, tasked with extending RSA's enterprise security portfolio.
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It's a Mobile, Cloudy, Appy, Thingy World October 25, 2012 
It is that time of year again -- namely, prediction-making season. Gartner is the first out of the gate with its top 10 strategic tech trends for 2013 and a few years beyond. Among its forecasts: dominance of mobile devices; shift to HTML5; growth of the personal cloud; growth of private enterprise app stores; and rise of the Internet of things.
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Compete Swallows Hard to Settle FTC Privacy Charges October 23, 2012 
Compete has agreed to settle FTC charges that it used its Web-tracking software to collect personal data without disclosing the extent of its information-gathering activities, and failed to honor promises it made to protect the personal data it collected. Under the settlement, Compete must obtain consumers' express consent before collecting any data.
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In Search of the Killer Fitness App Business Model October 20, 2012 
It is difficult to maintain a healthy lifestyle, and consumers, academics, companies, and the government are all aware of this fact. The Affordable Care Act carries many provisions to promote healthy behaviors, in many cases following initiatives already independently implemented by insurance companies.
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The True Measure of a Marketing Campaign's Worth October 18, 2012 
Last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier in the funnel. Both are simple to use and are widely supported by analytics tools, and they are the most common attribution models used, despite their shortcomings. So why do the majority of marketers still rely on last-click attribution?
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IBM Ratchets Up Power for the Enterprise October 13, 2012 
In commercial IT, "enterprise systems" have long been defined as the technologies that provide large organizations the highest levels of compute performance and critical attributes such as reliability, availability and scalability. But enterprise IT infrastructures have never been about technology alone.
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Kicking Back in the Online Social Gaming Scene October 12, 2012 
Online gaming is big business, and one of the fastest-growing segments of the online game market is casual gaming -- simple games that can be played on websites, through social media sites like Facebook, or on mobile devices. "The casual games appeal to a broad market because they don't involve an enormous time commitment or uninterrupted attention," said Keela Robison, VP of operations for GameHouse.
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Groupon Gets Its Mobile Payments Groove On September 20, 2012 
Groupon is entering the mobile payments space with its own offering, Groupon Payments. The service, which facilitates credit card transactions, is available to any small business in the U.S.; however, it's offered to Groupon merchants at cheaper rates. Groupon is positioning the service as easier and less expensive for small businesses to use than traditional payment systems.
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SAP Innovation Day - Setting a Standard for the Next 40 Years August 14, 2012 
When SAP's five founders launched the company in June 1972, it's unlikely they
foresaw where the IT industry would travel in the decades to come. SAP's core business applications, including enterprise resource planning solutions, continue to support tens of thousands of companies globally -- but how those organizations and their employees work, communicate and collaborate is changing.
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Oracle CRM Hits 20 July 31, 2012 
Oracle has released version 20 of its Oracle CRM On Demand product. It is a major release with significant upgrades to the industry-specific life sciences vertical as well as horizontal functionality, said Anthony Lye, SVP for cloud applications strategy.
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Big Data and the London Olympics Cybersecurity Challenge July 27, 2012 
Security has been a top concern of the Olympic Games ever since that fateful day in September of 1972 when terrorists killed members of the Israeli Olympics team. Since then, each Olympics has only increased its level of security consideration. The more recent games have had to focus as much on cybersecurity as they have on physical security.
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Google Crashes the Mobile Analytics Party July 02, 2012 
The purpose of Google's new Mobile App Analytics is to help marketers and developers measure the performance of mobile apps by providing reports on all the key points in a mobile customer's journey. Google has broken out those key points into three sets of app metrics.
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Act-On Insight Lets Businesses See How They're Seen Online June 29, 2012 
Marketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and then take action on what is being said online and in social media about their company or executives. Act-On Insight lets users benchmark and track these mentions, as well as other online marketing metrics, from one dashboard.
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With Data, Oldies Aren't Always Golden June 27, 2012 
I spent most of last week in Boston at the Enterprise 2.0 conference, where I was honored to be the sales and marketing track chairman. Next year it will be called "E2 Social" and will bookend the other conference that has been held in Santa Clara, which will become known as "E2 Innovate."
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Orbitz and Mac Users: Analytics Gone Wrong or Analytics Gone Just Right? June 26, 2012 
Mac users who search for hotels on Orbitz get different results than PC users, according to a recent report. Often the results for Mac users display pricier options more prominently. Orbitz has reportedly found that Mac users spend $20 to $30 more a night on hotels on average than PC users, and Mac users are more likely to book a four- or five-star hotel than PC users.
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The End of the Social Age May 30, 2012 
I was so looking forward to getting the Facebook IPO out of the way, and then splat, like a ripe tomato in the kisser, we have to learn that the underwriters might not have shared some pre-IPO information transparently. Enough already! Bankers appear to be tone deaf to the fallout from their gross behavior.
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