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IntelliBuzz Helps Brands Keep an Eye on Social Media Mentions February 15, 2013 
Intelliverse has rolled out a new cloud-based tool that monitors social media for brand mentions and responds when appropriate. IntelliBuzz is simple enough that a company with minimal IT resources in-house -- that is, a computer and an Internet connection -- can manage this outreach just using the app.
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NextPrinciples Makes Integration Paramount February 11, 2013 
NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPrinciples.
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Cross-Domain Semantics and the End of 'Solution Sales' February 08, 2013 
Do your customers think of you as one of them? Do they think you truly understand their business challenges, their opportunities and what keeps them up at night? These are questions you should very seriously consider, because in the extraordinarily demanding B2B sales climate of our post-recession world, it's the vendor who can answer "yes" who will win the business.
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Twitter Buys Bluefin to Solidify Hold on Second Screen February 06, 2013 
The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed.
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Auto Biz Game-Changers: Big Data Mashups February 04, 2013 
Ford has exploited the strengths of big data analytics by directing them internally to improve business results. In doing so, they scour the metrics from the company's best processes across myriad manufacturing efforts and through detailed outputs from in-use automobiles -- all to improve and help transform its business, says Ford researcher Michael Cavaretta.
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Context: Customer Data's Secret Sauce January 31, 2013 
I had a call today from someone at a company that made a technology that helped inside sales people target the exact right prospects from a list of leads. She said she was using this technology to make the call, and assured me that this technology could make a big difference to the inside sales organization in my company.
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Graph Search: Cultivating Big Data in Facebook's Walled Garden January 29, 2013 
Facebook's recently announced beta of its new Graph Search resulted in the sorts of stories and headlines one has come to expect from a company whose every move is subject to media dissection. Some were skeptical about the value of the feature, especially its built-in restrictions: leveraging Facebook content alone and excluding well-established search entities like Google and Bing.
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Bronto Remarketing Engine Slices and Dices Retail Customer Preferences January 24, 2013 
Bronto Software this week released a significant update to its Bronto Marketing Platform: a remarketing engine that helps retailers link online and in-store purchases in order to create targeted email messages that speak to the individual user. New features allow marketers to collect data such as purchase history and then use that information to segment customers and create email campaigns.
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Machine Learning, TDA and the Future of Invention January 23, 2013 
Ayasdi came out of stealth mode and told the world it had a new way
to analyze big data, and I think the implications for CRM and social are very large
indeed. The new way is called "topological data analysis" and hearing about it has the feel of hearing about relativity for the first time and learning that space is curved.
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Reading the Signals: 5 CRM Lessons From Moneyball January 17, 2013 
With less than a month to go before pitchers and catchers report to baseball spring
training, I'm increasingly thinking of the national pastime -- and specifically, about Moneyball, the Michael Lewis book adapted into film two years ago.
For those unfamiliar with the story, it's the tale of how Oakland Athletics General
Manager Billy Beane used data to build a competitive team.
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Sales Productivity January 16, 2013 
We are at it again -- and why not? It's the start of another year, and people are doing predictable things like having kickoffs of all sorts of things. Many companies I speak with on a regular basis are briefing me on new product launches and engaging in a sacred rite of a new year: the sales kickoff. Both of these things make me think a lot. The messaging I hear in briefings is all about sales productivity.
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SAP Gets Real-Time With HANA-Powered Business Suite January 14, 2013 
SAP last week released SAP Business Suite powered by SAP HANA, which marries its popular integrated applications with its high performance business analytics platform. SAP Business Suite is the largest application SAP has in terms of customers, said Ken Tsai, VP, SAP Hana product marketing at SAP.
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In the Cloud, Big Data Scientists Need Not Apply January 11, 2013 
All the hype about Big Data over the past year has succeeded in educating executives in organizations of all sizes across nearly every industry about the unprecedented potential to use analytics to improve operations, sales effectiveness and customer support. However, the hype has also too often made the path to success appear overly complicated.
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Voice of the Customer: Analyzing What People Say and How They Say It January 02, 2013 
Call center software can now identify everything from anger to dissatisfaction in the voices of customers. Since call centers are all about voices, it makes sense to analyze those voices in order to provide better customer service. The field of voice analytics, in fact, has become a big business.
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Getting Over Big Data Fatigue in the C Suite December 08, 2012
Recently while presenting the findings of a Big Data survey to an executive team, I was a bit taken aback when the CEO stopped me and said, "I'll listen to what you learned from the survey as long as you don't use those two words again -- 'Big Data' -- I've already told my team there will be hell to pay if one more person tells me, 'we ought take a look at what Big Data can do for us,' that may be the last suggestion they make at the company."
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Past, Present and Future Converge at EMC December 07, 2012 
This year's EMC Industry Analyst Summit included numerous highlights familiar to regular IT conference attendees: a self-generated report card on the previous year's activities and a discussion of plans for the year ahead, for example. Few, however, offer the level of access EMC does by holding candid and unscripted Q&A sessions with senior executives including Chairman and CEO Joe Tucci.
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The Big Data Marketing Gold Mine December 03, 2012 
It's become clear that the true political star of the 2012 election was Big Data. There is much that marketers can learn from its meteoric rise. Trumping the old-school, gut-instinct days of electoral politics, today's campaigns employ data crunchers who mine the campaign's database for clues on what it takes to engage supporters and motivate them to donate, volunteer and vote.
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Amazon Launches 'Profoundly Disruptive' Data Warehouse November 29, 2012 
Amazon Web Services on Wednesday launched RedShift, an on-demand data warehouse service that is optimized for the analysis of huge sets of data. RedShift is "profoundly disruptive," said Merv Adrian, research vice president of information management at Gartner. Its success will move the economic boundary between on-premises and cloud usage and "data will seek its lowest-cost home more rapidly than before."
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The Most Desirable Customer Data Plays Hardest to Get November 29, 2012 
As a callow youth, I enlisted in the Navy and found myself at sea aboard the USS Gray as a bosun's mate. That meant standing a lot of watch on the bridge, and being on the bridge meant knowing how to report positions of other things based on a 360-degree arc. The idea was to have a 360-degree view of what was out there -- primarily so we didn't run into it.
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It's Still Voting Season November 28, 2012 
Have you voted yet? Not in the presidential election -- this is more important! I am talking about voting in the CRM Idol competition. It's time! OK, I know what you are thinking: What is CRM Idol? It's the brainchild of Paul Greenberg, and its purpose is to find the hottest emerging company in the front-office market.
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