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Performance Matters: 9 Key Consumer Insights
How Deep Can Watson Drill?
March 10, 2015
IBM last week announced the acquisition of AlchemyAPI, which uses deep learning to perform natural language processing. NLP consists of semantic text analysis, including sentiment analysis. IBM "has some of these capabilities already, and we continue to explore ways to expand and amplify them through our growing developer community," said IBM Watson VP Steve Gold.
Pivotal Punts Big Data Platform to Open Source
February 19, 2015
Pivotal on Wednesday announced its decision to open source all of the core components of its big data platform, becoming the first big data industry player to do so. The company also announced its participation in the Open Data Platform, which seeks to encourage more enterprise collaboration, along with the adoption of modern, scalable data architectures.
Azure Machine Learning Aims to Convert Data to Information
February 19, 2015
Microsoft has announced new data services running on its Azure cloud in a bid to bring big data to the mainstream. Those services include the HDInsight Apache Hadoop-based service; Storm on HDInsight, which lets users use Hadoop and Storm to create distributed, real-time data processing solutions in Azure; and Azure Machine Learning, a managed cloud service for advanced analytics.
Tune Strikes a Chord With Investors
January 30, 2015
Mobile marketing company Tune has raised $27 million in funding, it announced Thursday. Icon Ventures partner Jeb Miller will join Tune's board. Icon led the funding round; Accel Partners and Performance Equity Management also participated. Tune will use the proceeds to grow its engineering team, introduce new products and generally invest in the services it offers.
Customer Science
January 28, 2015
Part of my new year routine has been ordering new business cards. In this electronic age, they are the only things I actually print, and I'm a writer! In a few weeks I'll publish a book, Solve for the Customer, in paperback, and the two are related. I made a discovery while writing the book that fundamentally changes what I do for a living and the title I use, hence my need to reprint.
Time to Drill Deeper
January 21, 2015
This is not an article about fracking -- drilling for gas and oil in shale. This is about "drilling down" into big data. We've been using the term for a long time and it provides a useful metaphor for data analysis. However, we've conditioned ourselves to think of drilling down only to a superficial degree, and that needs a rethink. When data wasn't big, we were only able to scratch the surface.
What SMB CRM Shoppers Want
January 19, 2015
CRM is expected to grow at a steady pace, and CRM customers are sending some specific signals about the functionality they need. Thirty-seven percent of small-and-medium-sized businesses that participated in its annual survey want an integrated suite of multiple CRM applications, Software Advice reported last month. That's up from 7 percent in 2013.
IBM's z13 Emerges From Mainframe Fountain of Youth
January 19, 2015
IBM launched its newest mainframe, the z13, last week in New York City. Built for the mobile economy, the z13 can process 2.5 billion transactions daily. It enables real-time encryption on all mobile transactions at scale, and it includes embedded analytics that provide real-time transactions faster and cheaper than the competition, the company said.
Compensation Is the Window on Business
January 15, 2015
The continuing rollout of platform technology is bringing many applications together to support better business processes. Not long ago, it was nearly impossible for back-office people to know what the front office was doing. It was hard for marketing and sales to know how they were affecting each other. It's now easier for different areas of the business to understand operations as a whole.
Better and Better
January 7, 2015
James Surowiecki, author of The Wisdom of Crowds and business and finance columnist for The New Yorker, published an article in the magazine's Nov. 10, 2014, issue entitled, "Better All The Time." The piece connects the importance of culture-wide continuous incremental improvement using data and analytics -- what the Japanese call kaizen -- to business and employees.
The Untold Stories of 2014
December 22, 2014
It is time to look back at 2014, so I'll focus here on a series of stories I thought were interesting but didn't seem to catch much or any real air. Some, like what is really behind Sony's decision to pull The Interview still might take off. Hadoop analytics is one of the most powerful platforms to come to market, and one vendor stands out above all others: Cloudera.
2015: The IoT, Big Data and Cloud Come Together
December 12, 2014
Since December 'tis the season when industry prognosticators provide their predictions for the year to come, I'll offer my ideas about how three major tech forces -- cloud computing, big data the Internet of Things -- will converge in 2015, and four ways organizations can capitalize on this convergence. The various ways in which they will interact truly will be transformational.
AgilOne Bends Over Backwards to Understand Customers
December 1, 2014
AgilOne has rolled out an enhanced version of its predictive marketing platform with new tools, as well as improvements to fine-tune its forecasting capabilities, said CMO Dominique Levin. The focus of the upgrade was to automate even more of the analytics and subsequent decision-making by users. One of the new tools uses predictive analytics to uncover underserved customer segments.
Is Your Mobile Campaign Working?
November 21, 2014
More and more marketers are eager to engage with consumers on the devices they use for just about everything these days -- from connecting with friends and colleagues to consuming and creating content, playing games and, of course, shopping. But are the billions of dollars now being invested in mobile advertising paying off? Brands need to understand which marketing approaches work best.
Platform Native
November 19, 2014
The idea of an omnipotent software platform and the evolution of customer science go hand in hand. Customer science is the upshot of my idea that we're in the process of converting from random acts of CRM in the front office to a more structured, efficient and predictable approach to conducting front-office business. Platforms make customer science possible.
IBM Begins New Email Chapter With Intelligent Verse
November 19, 2014
IBM on Tuesday introduced Verse, its entry into the reinventing email derby. Verse, which will be available in both an enterprise and freemium edition, integrates the many ways people communicate with each other every day -- email, meetings, calendars, file sharing, instant messaging, social media, video chats and more -- into a single collaboration environment.
The Terrifying Numbers Behind a Whopping Marketing Failure
November 17, 2014
There are lots of scary things out there -- killer viruses, Earth-smashing meteors, the possibility of yet another Real Housewives show. But those are easy to dismiss and push to the farthest corner of the back of your mind. What's really distressing? Numbers. Numbers are really scary -- specifically, the numbers around things marketers know they should be doing but aren't.
Analyzing Big Data
October 29, 2014
Xactly continues its pioneering ways by analyzing anonymous data collected by its customers in compensation management. If you aren't familiar with the company's groundbreaking market analysis, you might be in for a treat. Its approach is relatively simple but extremely powerful. With the permission of the data owners, Xactly strips out identifying information and conducts sophisticated analyses.
CRM Selection: Getting Requirements to Reflect Reality
October 24, 2014
Perhaps the most important thing you can do before buying business software is to understand what you really want. Software is different from buying a car -- a physical thing you can inspect and whose operation you understand. It's different from buying a commodity, whose characteristics are already clear and there's little variation from purchase to purchase.
The Customer Science Revolution
October 23, 2014
Bluewolf, the consultancy that was founded to assist customers implementing and deploying Salesforce.com, has released its annual State of Salesforce report. There is very little that's controversial. Salesforce is a juggernaut at this point, growing at an exceptional and exponential pace. My only quibble with the account is that it does not look very far beneath the surface of the statistics.
Salesforce's Wave Is Only Half the Analytics Answer
October 17, 2014
Salesforce.com's major Dreamforce news was, as the company itself admitted, the worst-kept secret at the show. Marc Benioff, no less, spilled the beans about it during the summer; the crowd for his keynote was there largely to see it in action. It's a beautiful-looking analytics program. The graphic representations of data are simple, clean and automatically animated.
Jottings on Dreamforce 2014
October 16, 2014
Dreamforce has always been about many things happening at once -- a three-ring circus, in a good way. There are announcements about applications, platforms, philanthropy, entertainment and, importantly, parties. This year there was all of that and then some -- I was a guest with a ringside seat. Perhaps the worst-kept secret of the event was the company's announcement of Wave, its analytics cloud.
Wireless Carriers Could Take a Shine to Ad-Blocking
October 14, 2014
Shine Technologies may well upend the Net neutrality issue with the launch of AdSight, an ad-tracking product in development. AdSight reportedly will allow carriers to monitor the ads being delivered over their pipes. The data provided will be very granular, including who the ads are from and the level of individual ad impressions. The technology also will be able to block ads selectively.
Salesforce.com Unleashes Cloud Analytics Tidal Wave
October 14, 2014
Salesforce.com CEO Marc Benioff last month tweeted about the tentative agenda for this week's Dreamforce, and caused a tizzy revealing a keynote session entitled "Analytics Cloud." Although the company immediately denied that it was planning to unveil such a thing or that Benioff intentionally spilled the beans, Salesforce.com did indeed launch its analytics cloud, called "Wave."

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Does technology create more jobs than it destroys?
Yes - The jobs new technologies create outnumber those lost due to machines replacing humans.
No- Companies fixated on cost-cutting are building workforces of robots and computers instead of people.