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Facebook to Slap Targeted Ads on News Feed Billboards March 27, 2013 
Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user's News Feeds. The test is an expansion of Facebook Exchange, one of the social network's most profitable advertising initiatives. The service allows marketers to check users' online viewing habits via a cookie-based system.
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Coremotives Has the Whole World in Its Plans March 25, 2013 
CoreMotives is a marketing automation platform that operates completely within Microsoft Dynamics CRM. Acquired by Silverpop about a year ago, CoreMotives remains a separate offering from its parent's flagship Engage platform, which features its own Microsoft Dynamics CRM integration. CoreMotives has been tweaking its feature set and steadily globalizing its product line since the acquisition.
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KXEN's Predictive Offers Helps Agents Get Inside Customers' Heads March 18, 2013 
KXEN has launched Predictive Offers, a real-time next best action tool for customer service and call center agents, on Salesforce.com's AppExchange. The product's goal is to improve customer retention, boost upsell and cross-sell, and improve the overall customer experience by providing agents with the best recommendations for the customers they're speaking with in real time.
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Locking Up Big Data to Unlock Its Value March 18, 2013 
The bad news about Big Data: This business trend means enterprises now have more valuable information within their systems that must be protected. The good news about Big Data: The analytics and business intelligence that come along with the trend can also be used to improve risk management within organizations.
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5 In-Demand Skills for Landing a Dream IT Job March 16, 2013 
There is no denying it -- the technology sector is on the rise and jobs are ripe for the taking. Demand has shifted from the mainframes of 30 years ago to virtualization, opening up ample opportunity in the field. Today, it's all about optimization and collaboration, and IT decision makers are investing heavily in these new infrastructures.
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New IBM Lab Explores the Science of Personalization March 15, 2013 
IBM pushed deeper into the customer experience space with the launch on Thursday of its Customer Experience Lab. The lab brings together various elements of IBM's expertise, technology and staff to integrate mobile, social, cloud, Big Data and advanced analytics for its users.
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The Time of a Mobile Ad's Life, Part 2 March 14, 2013 
Does it matter what time of day a mobile ad is displayed? If a generation's worth of lessons learned from email marketing mean anything, the answer is... maybe. Truth is, there are coherent arguments to be made on both sides. However, as marketers intensify their aim at mobile devices, the balance is shifting to the side that believes timing matters.
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Pinterest Analytics Lets Marketers Pin Down Who's Sharing What March 13, 2013 
The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site.
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Algorithms for Rent: The Price Is Right March 12, 2013 
If you've been in the market for almost anything recently, you've probably noticed price fluctuations. You place a bicycle on your Amazon wish list at one price, only to see it shoot up a hundred dollars more a few days later, then drop to a hundred less a week or so after that. Everything from airplane tickets to apartment rentals seems subject to dramatic price changes from one day to the next.
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FirstRain Showers Sales Reps With Real-Time Intelligence March 12, 2013 
FirstRain has debuted FirstRain for Touch, an enterprise customer intelligence application built for the Salesforce Touch Platform. "What we did was create a component version of our application that was then easily dropped into the Salesforce.com Touch platform using their SDK," said Penny Herscher, CEO of FirstRain.
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Avaya's New CEM Platform Makes Everyone a Customer Agent March 11, 2013 
Avaya unveiled the latest iteration of its customer experience management platform last week, introducing new analytics functionality and a multichannel focus on communication. The new platform's big-picture mission is to foster holistic customer service -- an experience that will become a differentiator for that business, said Laura Bassett, director of product marketing for Avaya CEM and emerging applications.
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How to Drink from the Big Data Firehose Without Drowning March 11, 2013 
The arrival of big data means the end of the status quo for the enterprise. It means more than just sorting the sheer volume and velocity of information now available to companies. To be able to derive the most value from big data, large enterprises now have to consider its impact on issues such as security, risk and governance.
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IBM's Big Bet on Cloud Analytics March 08, 2013 
A growing number of established and emerging software and technology vendors are
seeking to take advantage of the convergence of Big Data and the cloud. None has made
a bigger bet than IBM. Since 2005, IBM has spent more than $16 billion on 35 acquisitions to boost its analytics capabilities. The company is hoping that this investment will generate approximately $20 billion in annual sales.
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The Time of a Mobile Ad's Life, Part 1 March 05, 2013 
There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon or one delivered late on a Friday afternoon in July?
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HootSuite for Twitter Gives Advertisers a Souped-Up Dashboard February 22, 2013 
HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.
This is a significant step for HootSuite's users, said Greg Gunn, VP of business development.
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IBM's New PureSystems Promise to Ease Big Data, Cloud Adoption February 19, 2013 
Business IT solution development generally follows specific trends and overlapping eras. The first, calculation, occurred as digital products and services wholly replaced adding machines and other mechanical business devices. The second, computation, mirrored the evolution of digitized solutions for increasingly complex processes and applications.
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IntelliBuzz Helps Brands Keep an Eye on Social Media Mentions February 15, 2013 
Intelliverse has rolled out a new cloud-based tool that monitors social media for brand mentions and responds when appropriate. IntelliBuzz is simple enough that a company with minimal IT resources in-house -- that is, a computer and an Internet connection -- can manage this outreach just using the app.
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NextPrinciples Makes Integration Paramount February 11, 2013 
NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPrinciples.
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Cross-Domain Semantics and the End of 'Solution Sales' February 08, 2013 
Do your customers think of you as one of them? Do they think you truly understand their business challenges, their opportunities and what keeps them up at night? These are questions you should very seriously consider, because in the extraordinarily demanding B2B sales climate of our post-recession world, it's the vendor who can answer "yes" who will win the business.
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Twitter Buys Bluefin to Solidify Hold on Second Screen February 06, 2013 
The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed.
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