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ECommerceTimes.com
WiFi Pays Retailers in Spades
April 1, 2015
EarthLink and IHL on Tuesday released a joint study that shines a light on the specific ways different types of localized WiFi networks are helping businesses, and how enterprises are adapting to the realities of a more mobile and data-centric world. Companies are changing their point-of-sale systems to try to stay competitive, the study indicates.
IBM Aims to Harness Internet of Things
March 31, 2015
IBM on Tuesday announced it will spend $3 billion over a four-year period on a new Internet of Things unit involving thousands of consultants, developers and research staff. The company intends to establish an IoT Cloud Open Platform for Industries, which will extract data for business intelligence, and set up a Bluemix IoT Zone, which will help leverage that data for app design.
Optimizing the Brick-and-Mortar Customer Experience
March 27, 2015
The retail industry has finally awakened to what customers always have known -- they don't distinguish too much between channels. Modern shoppers are happy to embrace the immediacy and experience of the physical store while also benefiting from the informed and personalized ease of shopping online. Retailers should translate the smartest online strategies into their in-store experience.
Facebook Aims to Turn Social Media Into 'the' Media
March 24, 2015
Facebook reportedly has been talking with multiple news organizations about hosting their content on its network, rather than linking to their websites. No deal has been finalized, but The New York Times, BuzzFeed and National Geographic are among its first likely partners. They may be interested in negotiating with Facebook now because they understand change is inevitable.
Importance of a System
March 18, 2015
I was telling a friend recently about some of the ideas in my book, Solve for the Customer. He was interested in my belief that customer science has evolved from a general emphasis on process in business, especially in the back office. His company does a lot to ensure that its customers are happy and loyal, because their business involves long-term relationships and agreements that renew for many years at a time.
New Facebook Marketing Tool Chews Up Data, Spits It Out
March 17, 2015
Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Data on all of Facebook's 1.3 billion users will be used -- anonymized and aggregated to protect their identities.
Square Reshapes Itself for Small Businesses
March 10, 2015
Square on Monday introduced two new services for small businesses: instant deposits; and protection for disputed purchases. Square, which six years ago began offering square-shaped mobile credit card readers for smartphones and tablets, has shifted its focus away from point-of-sale operations and toward data collection. The company processes millions of credit card swipes daily.
How Deep Can Watson Drill?
March 10, 2015
IBM last week announced the acquisition of AlchemyAPI, which uses deep learning to perform natural language processing. NLP consists of semantic text analysis, including sentiment analysis. IBM "has some of these capabilities already, and we continue to explore ways to expand and amplify them through our growing developer community," said IBM Watson VP Steve Gold.
Pivotal Punts Big Data Platform to Open Source
February 19, 2015
Pivotal on Wednesday announced its decision to open source all of the core components of its big data platform, becoming the first big data industry player to do so. The company also announced its participation in the Open Data Platform, which seeks to encourage more enterprise collaboration, along with the adoption of modern, scalable data architectures.
Azure Machine Learning Aims to Convert Data to Information
February 19, 2015
Microsoft has announced new data services running on its Azure cloud in a bid to bring big data to the mainstream. Those services include the HDInsight Apache Hadoop-based service; Storm on HDInsight, which lets users use Hadoop and Storm to create distributed, real-time data processing solutions in Azure; and Azure Machine Learning, a managed cloud service for advanced analytics.
Tune Strikes a Chord With Investors
January 30, 2015
Mobile marketing company Tune has raised $27 million in funding, it announced Thursday. Icon Ventures partner Jeb Miller will join Tune's board. Icon led the funding round; Accel Partners and Performance Equity Management also participated. Tune will use the proceeds to grow its engineering team, introduce new products and generally invest in the services it offers.
Customer Science
January 28, 2015
Part of my new year routine has been ordering new business cards. In this electronic age, they are the only things I actually print, and I'm a writer! In a few weeks I'll publish a book, Solve for the Customer, in paperback, and the two are related. I made a discovery while writing the book that fundamentally changes what I do for a living and the title I use, hence my need to reprint.
Time to Drill Deeper
January 21, 2015
This is not an article about fracking -- drilling for gas and oil in shale. This is about "drilling down" into big data. We've been using the term for a long time and it provides a useful metaphor for data analysis. However, we've conditioned ourselves to think of drilling down only to a superficial degree, and that needs a rethink. When data wasn't big, we were only able to scratch the surface.
What SMB CRM Shoppers Want
January 19, 2015
CRM is expected to grow at a steady pace, and CRM customers are sending some specific signals about the functionality they need. Thirty-seven percent of small-and-medium-sized businesses that participated in its annual survey want an integrated suite of multiple CRM applications, Software Advice reported last month. That's up from 7 percent in 2013.
IBM's z13 Emerges From Mainframe Fountain of Youth
January 19, 2015
IBM launched its newest mainframe, the z13, last week in New York City. Built for the mobile economy, the z13 can process 2.5 billion transactions daily. It enables real-time encryption on all mobile transactions at scale, and it includes embedded analytics that provide real-time transactions faster and cheaper than the competition, the company said.
Compensation Is the Window on Business
January 15, 2015
The continuing rollout of platform technology is bringing many applications together to support better business processes. Not long ago, it was nearly impossible for back-office people to know what the front office was doing. It was hard for marketing and sales to know how they were affecting each other. It's now easier for different areas of the business to understand operations as a whole.
Better and Better
January 7, 2015
James Surowiecki, author of The Wisdom of Crowds and business and finance columnist for The New Yorker, published an article in the magazine's Nov. 10, 2014, issue entitled, "Better All The Time." The piece connects the importance of culture-wide continuous incremental improvement using data and analytics -- what the Japanese call kaizen -- to business and employees.
The Untold Stories of 2014
December 22, 2014
It is time to look back at 2014, so I'll focus here on a series of stories I thought were interesting but didn't seem to catch much or any real air. Some, like what is really behind Sony's decision to pull The Interview still might take off. Hadoop analytics is one of the most powerful platforms to come to market, and one vendor stands out above all others: Cloudera.
2015: The IoT, Big Data and Cloud Come Together
December 12, 2014
Since December 'tis the season when industry prognosticators provide their predictions for the year to come, I'll offer my ideas about how three major tech forces -- cloud computing, big data the Internet of Things -- will converge in 2015, and four ways organizations can capitalize on this convergence. The various ways in which they will interact truly will be transformational.
AgilOne Bends Over Backwards to Understand Customers
December 1, 2014
AgilOne has rolled out an enhanced version of its predictive marketing platform with new tools, as well as improvements to fine-tune its forecasting capabilities, said CMO Dominique Levin. The focus of the upgrade was to automate even more of the analytics and subsequent decision-making by users. One of the new tools uses predictive analytics to uncover underserved customer segments.
Is Your Mobile Campaign Working?
November 21, 2014
More and more marketers are eager to engage with consumers on the devices they use for just about everything these days -- from connecting with friends and colleagues to consuming and creating content, playing games and, of course, shopping. But are the billions of dollars now being invested in mobile advertising paying off? Brands need to understand which marketing approaches work best.
Platform Native
November 19, 2014
The idea of an omnipotent software platform and the evolution of customer science go hand in hand. Customer science is the upshot of my idea that we're in the process of converting from random acts of CRM in the front office to a more structured, efficient and predictable approach to conducting front-office business. Platforms make customer science possible.
IBM Begins New Email Chapter With Intelligent Verse
November 19, 2014
IBM on Tuesday introduced Verse, its entry into the reinventing email derby. Verse, which will be available in both an enterprise and freemium edition, integrates the many ways people communicate with each other every day -- email, meetings, calendars, file sharing, instant messaging, social media, video chats and more -- into a single collaboration environment.
The Terrifying Numbers Behind a Whopping Marketing Failure
November 17, 2014
There are lots of scary things out there -- killer viruses, Earth-smashing meteors, the possibility of yet another Real Housewives show. But those are easy to dismiss and push to the farthest corner of the back of your mind. What's really distressing? Numbers. Numbers are really scary -- specifically, the numbers around things marketers know they should be doing but aren't.

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