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EPIC Claims Google Violates Consumer Privacy in FTC Complaint
August 1, 2017
A new technology that Google uses to track billions of credit card transactions is unsafe, overly intrusive, and possibly in violation of federal law, according to a complaint EPIC filed Monday with the FTC. EPIC urged the FTC to investigate Google over its Store Sales Management program, criticizing it as unfair and deceptive to consumers, and lacking an easy way to opt out.
InsideView Launches Expert Consulting Service for B2B Marketers
July 31, 2017
InsideView has announced a consulting service to help B2B marketers implement account-based marketing. Expert Service, the first in the firm's planned series of InsideView Expert Services, delivers target market analytics and helps customers build a view of their total addressable market using a data visualization console. InsideView's TAM service is a blend of consulting, technology and data.
Facebook Launches 'Discover Growth' Global B2B Ad Campaign
July 20, 2017
Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.
Alteryx CCO Olivia Duane Adams: Women Do Think Differently
July 14, 2017
Analytics is "about having a sense of curiosity -- the ability to look at data and say, 'what is it telling me?'" said Olivia Duane Adams, chief customer officer at Alteryx. "I define analytics as 'the ability to ingest any and all relevant sources of data that might help answer a question being asked.' Analytics is the ability to use all the data you have to answer a question."
SugarCRM Launches Hint, 1st in Relationship Intelligence Line
June 28, 2017
SugarCRM has launched Hint, the first in its new line of relationship intelligence products. Hint users can enter a few contact details about a person with whom they want to connect, and Hint automatically will search social sources on the Web for information. That data, along with other details from a company's internal files, will be served up to the user in a side-panel view.
Savvy Marketers Don't Ditch the Non-Digital
June 20, 2017
A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. It's not possible to get by on intuition -- even if it's rooted in deep experience and personal knowledge.
Deep Root Analytics Downplays Giant Voter Data 'Oops'
June 20, 2017
A data contractor working on behalf of the Republican National Committee earlier this month allowed the personal data of 198 million voters to be exposed online, marking the largest ever leak of voter data in history. Deep Root Analytics exposed 1.1 terabytes of sensitive information -- including names, home addresses, dates of birth, phone numbers and voter registration information.
Alphabet Jumps on the $1K-a-Share Train
June 5, 2017
Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging AI technology will help maintain the company's dominance over rivals. The stock price surged after securities analyst Andy Hargreaves advised investors to get out of Apple and invest in Alphabet.
Building a Sales Team by the Numbers
May 30, 2017
I don't know why more subscription vendors don't do this. Subscription companies collect mountains of data from their customers, and analyzing the aggregations can deliver profound insights virtually for free. Yet too often subscribers are reluctant to let their data be stripped of identifying characteristics and used for research. Too bad, because there's gold in that big data.
Google Brings Machine Learning to Online Marketing Assessment
May 26, 2017
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.
How Deep Learning Could Fix Trump and Healthcare
May 22, 2017
Nvidia earlier this month launched a massive new push for intelligent machines, including what is likely the most expensive volume workstation in the world designed for this purpose. IBM, which has a tight relationship with Nvidia, launched a quantum computing processor that has a good chance of massively increasing the speed and intelligence of thinking systems.
Veeva Offers Cross-Stack Customer Insights
May 12, 2017
Veeva Systems earlier this week announced Veeva CRM MyInsights, a new cloud-based data visualization capability producing tailored insights within Veeva CRM. MyInsights lets users of tablets or other mobile devices access, analyze and visualize information in real time. It includes fixed reporting for sales and activity data and a new, customizable HTML5/JavaScript framework.
AI Is Still in Its Formative Years
May 4, 2017
The convergence of algorithmic advances in multilayer neural networks, the evolution of PC graphics processing units as massively parallel processing accelerators, and the availability of massive data sets fueled by the Internet and widely deployed sensors -- big data -- has enabled a renaissance in software neural network modeling techniques commonly referred to as "deep learning," or "DL."
Translating Website Visits Into Quality Leads
March 30, 2017
Back in the day -- like, 1993 -- every company had to have a website because it was the thing you did! A website was something new, fresh and shiny, and it allowed the marketing team to reach more people than ever before. It was on the Internet, which automatically made your company seem cool. It was totally rad! Within about 18 moths, though, everyone had a website and the novelty wore off.
Blockchain: CRM's Next Frontier
March 22, 2017
We've seen a parade of technologies coming into the front office since 2000, including browser-based cloud computing, social media, mobile technology, workflow, journey mapping, and big data and analytics. It's typical that at first there's only a tenuous relationship between the technology and CRM's original mission, but over a short time innovators adopt and commercialize the innovation.
Outreach CEO Manny Medina: Selling Success
March 21, 2017
Making sales account-based is "the ability to take an account and use a holistic approach when dealing with it," said Manny Medina, CEO of Outreach. "You use a combination of marketing and sales to get to that account. It's giving a name to something people already do, and it creates an alignment between sales and marketing. You [target] top companies that you know for a fact are open to you."
Why Tech Can't Help Donald Trump and Most CEOs
March 20, 2017
The new president is making almost the identical mistake President Obama made during his first two years. Trump has picked a major entitlement to hang his hat on -- the same major entitlement, healthcare -- and shortly will discover what most CIOs know: You don't mess with anything that touches everybody. The likely outcome will be that like Obama, Trump will lose the house in the next election.
Analytics and Workflow
March 15, 2017
There's a big difference between B2C and B2B analytics that no vendors seem to be addressing, and it involves the consumption model. I recently spoke with K.V. Rao, founder and chief strategy officer of Aviso, an analytics company focused on sales, and his unabashed opinion is that "if you're trying to expose insights and make things consumable, you have to address workflow."
OpenMethods, Next Caller Join to Streamline Call Routing
March 14, 2017
OpenMethods has announced an integration with Next Caller's Advanced Caller ID database that will let contact centers on the Oracle Service Cloud use real-time contextual data for more than 500 million landline, mobile and VoIP numbers to personalize and simplify their agent and customer interactions. OpenMethods integrates IVR and telephony data into the CRM package call center agents use.
IDG's New Pipeline Activator Aims to Get Sales Timing Right
March 13, 2017
IDG has launched Pipeline Activator, a global subscription-based service pinpointing verified projects and active sales prospects for those selling to enterprise IT. Pipeline Activator, the latest addition to IDG's ABM360 suite of account-based marketing services, provides sales and marketing teams with detailed insights on target companies actively researching products and services for purchase.
Google Nabs Kaggle to Stay Ahead of Data Science Curve
March 13, 2017
Data Science Community Kaggle will be joining Google Cloud, said Fei Fei Li, chief scientist of Google Cloud AI and machine learning, at last week's Google's Next '17 conference. The Kaggle community, which includes 800,000 data experts around the world, use the network to stay up to date on the latest innovations in data science and machine learning, according to Li.
What Do the Academy Awards, AWS and AI Have in Common?
March 10, 2017
As the tug of war between humans and machines escalates, we've become witnesses on nearly a daily basis to events that suggest there won't be an ultimate winner or loser in this existential battle for survival and supremacy. Just take two little human mistakes that recently received worldwide attention because of the power of today's technology to magnify their impacts on a global scale.
Salesforce FY18 Kickoff
March 9, 2017
Salesforce CEO Marc Benioff invited a select group of press, analysts and customers to a fiscal year kickoff presentation overlooking San Francisco and environs. It was held on the 23rd floor of one building that the company monopolizes, just across Mission Street from another that it is building and the bay beyond. It's a nice view. Salesforce starts its year in March.
HPE to Buy One-Time Rising Star Nimble for $1B Cash
March 9, 2017
Hewlett Packard Enterprise has inked a deal to acquire flash storage firm Nimble Storage, once viewed as a darling of Wall Street, for $12.50 a share in cash, or $1 billion. HPE also agreed to assume or pay out Nimble Storage's unvested equity awards, which are valued at $200 million. Upon completion of the deal, Nimble Storage will merge with a unit of HPE and become a subsidiary of the company.
Salesforce, IBM Kick Off New Artificial Intelligence Era
March 8, 2017
Salesforce CEO Marc Benioff and IBM CEO Ginni Rometty on Monday announced a global strategic partnership to deliver joint solutions leveraging artificial intelligence. Einstein, the AI that powers Salesforce applications, will be connected seamlessly with IBM's Watson AI platform. The integration is scheduled for availability in the second half, and pricing will be announced at that time.
New Rules
March 1, 2017
One of the foundational ideas of business is the Pareto analysis, which tries to identify the small portion of factors that are responsible for the majority of business results. You know -- 80 percent of profits come from 20 percent of the customer base, and similar observations. Vilfredo Pareto formulated a business classic that we now refer to simply as "the 80/20 rule."
Social Marketing Grows Up
February 23, 2017
Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn't we all subscribe to the idea that a disgruntled customer would tell many more people about a brand's shortcomings than a happy customer would sing its praises?
GE Digital VP Beena Ammanath: For Most Women, STEM Is an Uphill Battle
February 23, 2017
Beena Ammanath is VP for data and analytics at GE Digital. She has worked in the data analytics field for more than 20 years and serves as board director at ChickTech, a nonprofit dedicated to recruiting girls and women into the tech workforce and retaining them once they're there. Ammanath also serves on the Cal Poly Computer Engineering Program Industrial Advisory Board.
Could IBM's Watson Fix President Trump?
February 20, 2017
President Trump offers a good emulation for a future artificial intelligence system, suggests a column I read earlier this month, and his presidency may be an early warning of what could happen if we should fail to think through its training and information sources. Cathy O'Neil, the author of the piece, compares artificial intelligence to human intelligence that is mostly id.
Watson Joins Cybersecurity Warriors' Ranks
February 16, 2017
IBM this week announced Watson for Cyber Security, a powerful new ally for organizations that want to protect their data from Net marauders. The new offering bolsters the ability of information security pros to analyze the flood of information from the roughly 200,000 events that pour into their Security Operations Centers, or SOCs, every day. As much as 80 percent of it is unstructured data.
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Flexera Software White Paper
How do you feel about flying on a pilotless plane?
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