Saturday - June 20, 2009
The prescription drugs you take are on the minds of a lot of people: judges on two federal courts, legislators in several states, countless doctors and, at the center, the companies that make money by figuring out who's prescribing what. Data-mining firms -- which gather electronic information on the drugs prescribers order for their patients, then sell that information to pharmaceutical companies -- have sued to block laws restricting their activities in New Hampshire, Maine and Vermont.
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Tuesday - June 16, 2009
In the midst of the U.S. economic crisis, cautious spending and downsizing have left the retail industry in dire straits. Even as retail numbers drop, however, online shopping and total online sales continue to show steady growth in the face of adverse economic conditions.
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Monday - June 1, 2009
Business Intelligence has evolved considerably in the last several years. At one time the domain of PhDs or other highly trained employees, it has become accessible to the masses. Indeed, one of the competitive differentiators among the vendors in the market -- from the huge stack players to the small best-of-breed providers -- is not whether, but how, they make this complex technology available to business line users.
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Thursday - May 14, 2009
As the pace of business increases, business intelligence technologies have been forced to speed up so they can crunch more data and do it faster. On Thursday, IBM unveiled InfoSphere Streams, a high-performance computing system designed to, in essence, provide business intelligence capabilities on steroids.
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Thursday - May 7, 2009
The report came out right before the economy nose-dived, before ad revenues started to shrink, before even online display advertising started feeling the recession's pinch. A February 2007 report from the Audit Bureau of Circulations -- the keepers of media buying/selling trends and standards for publishers and advertisers -- highlighted the opportunities and the challenges for the then-still-hot online advertising space.
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Tuesday - May 5, 2009
Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from indirect sources like phone books and rental lists.
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Thursday - April 30, 2009
Ask Jennifer Derrig if she can tell you her return on investment for her Web site, and she has the numbers at the ready. "I look at it the way I would a physical storefront. If I went out to get a retail space in a prime location, it would cost me $5,000 a month," she told TechNewsWorld. "I pay less than $600 for Homestead, including the URLs." From that point on the math is simple."
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Tuesday - April 28, 2009
With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySpace had 58 million unique visitors and 810 million page views, according to Compete.com.
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Thursday - April 23, 2009
When poet John Donne wrote, "No man is an island," he suggested that that all human beings are bound by the experiences of others. This timeless notion can also be applied to the business world: "No marketing channel is an island." When online information is examined on a larger scale across several thousands of customers, trends emerge.
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Thursday - April 16, 2009
Conventional wisdom suggests that the more information a person has concerning a particular issue or event, the more likely they are to accurately predict the outcome. This applies to such diverse areas as baseball, meteorology, and, of course, business. The challenge, however, is deciphering which bits of information are germane to the objective at hand and which bits are extraneous to immediate concerns.
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Tuesday - April 14, 2009
It's official: Mobile is moving into the mainstream. With the ever-growing proliferation of devices offering full Internet browsing access, more and more consumers are interacting -- and purchasing -- on the Web via their device of choice. Adding to this trend, there are now more than 40 million active monthly users of the mobile Internet in the U.S. alone, according to Nielsen Mobile.
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