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David Jones
Marketing Firm Zeta Global Turns Heads With $140M Funding Round
04/29/17 10:40 AM PT | CRM Buyer | 594 Words

... marketing automation firm Zeta Global on Thursday announced that it has raised US$140 million in its largest ever round of financing. Former Apple CEO John Sculley and David Steinberg cofounded the company in 2007. GPI Capital led the Series F financing. Other investors...

Richard Adhikari
IDG's New Pipeline Activator Aims to Get Sales Timing Right
03/13/17 2:05 PM PT | CRM Buyer | 670 Words

Pipeline Activator has marketing automation integration with Marketo, itself an account-based marketing vendor, Salesforce and Eloqua, a marketing automation platform owned by Oracle .

The Importance of Data
"The disintermediation of the sales person and the move toward subscription purchases...

Jeffrey M. Kaplan
Is Salesforce Getting Serious About the Back Office?
02/08/17 12:58 PM PT | E-Commerce Times | 788 Words

Marc Benioff has stated that there are still plenty of opportunities in the customer-facing world of customer relationship management, marketing automation , e-commerce and services.

Further, other company executives have admitted that there is still plenty of work to be done bringing all...

Ian Michiels
What Is Marketing Automation and Why Should You Care?
05/14/09 4:00 AM PT | CRM Buyer | 1447 Words

Ask 10 different people how they define marketing automation , and you'll probably get 10 different answers. Are there marketing automation solutions? Is it a category? Is it a type of technology? Or is it just a bunch of hooey?

As an analyst,...

Ian Michiels
Acronym Ambiguity in the Marketing Automation Space
08/20/07 4:00 AM PT | CRM Buyer | 1271 Words

... does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably become...

Lisa Cramer
Debunking the Myths of Marketing Automation
09/15/11 8:46 AM PT | CRM Buyer | 1162 Words

... is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap...

Corinne Bernstein
Charting a Course Toward Marketing Automation
07/23/03 4:00 AM PT | CRM Buyer | 727 Words

In fact, analysts expect marketing automation to emerge as the next major area of CRM spending as both the market and the technology evolve.

Even in turbulent business conditions, economic arguments can be made for marketing automation because it is fairly easy to...

Denis Pombriant
Marketing Automation's Next Gig
04/24/14 5:25 PM PT | CRM Buyer | 629 Words

... you aren't sold on marketing automation yet, there's another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but no...

Jeff Pedowitz
The True Nature of Marketing Automation
09/23/11 5:00 AM PT | CRM Buyer | 635 Words

Talk about a misnomer. Marketing automation is not science. It is a badly coined term that describes the automation of push marketing . The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation...

Erika Morphy
Marketing Automation: A Well-Oiled Machine That's Ready to Roll
10/05/09 4:00 AM PT | CRM Buyer | 803 Words

That it is relevant to marketing automation is illustrative of some important changes that have been under way in this space over the past year or so.

For example, traditional marketing automation areas, such as email marketing, have become commoditized.

Growing Demand...

Dom Lindars
Turning Your Company Web Site Into a Marketing Automation Tool
03/05/09 4:00 AM PT | CRM Buyer | 826 Words

Enter the next generation of marketing automation . Today there's absolutely no reason that a subpar Web presence should undermine your marketing efforts, and by leveraging available technology you can personalize your site so that customers get the information they want and can...

Corinne Bernstein
DoubleClick Makes Moves in Marketing Automation
06/24/03 4:00 AM PT | CRM Buyer | 495 Words

DoubleClick , which took a giant step into the campaign-management business with its November 2002 acquisition of Protagona, is seeking to make major strides in marketing automation by adding analytics and real-time capabilities to its software . The company's mission is to make marketing...

Denise J. Deveau
LeadLife Gives Marketing Automation Web 2.0 Chops
11/07/11 5:00 AM PT | CRM Buyer | 814 Words

LeadLife Solutions has released a second-generation marketing automation product that combines a Web 2.0 user interface with a visual campaign builder designed to make marketing automation easier for companies. The new solution provides an easy-to-use alternative to complex marketing automation offerings, the company said.

Erika Morphy
Salesfusion Bumps Up Lead Scoring in New Marketing Automation Release
03/10/14 10:16 PM PT | CRM Buyer | 651 Words

Salesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired earlier this year with the acquisition of LoopFuse. The end result of this newly integrated product is a marketing automation application that has predictive lead scoring...

Erika Morphy
Bislr Brings a Bunch of New Tools for Easier Marketing Automation
09/16/13 5:00 AM PT | CRM Buyer | 620 Words

... this year Bislr launched with an impressive goal for a startup: It wanted to do for marketing automation what Steve Jobs and Apple did for mobile . That is, it wanted to take an arguably still clunky, expensive and difficult-to-use piece of enterprise...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 1
10/25/07 4:00 AM PT | CRM Buyer | 867 Words

Marketing Automation Solutions for Startups, Part...

Denis Pombriant
Marketing Automation Report Card
01/29/14 3:14 PM PT | CRM Buyer | 843 Words

... two years of fairly hectic activity in the marketing automation space, it might be useful to ask where all the commotion has gotten us. Once a captive of finance, which was concerned with reeling in marketing's costs and rationalizing expenses with known --...

Enid Burns
Adobe Snaps Up Neolane in Marketing Automation Push
07/01/13 5:00 AM PT | CRM Buyer | 580 Words

"One of the good things about marketing automation companies in particular and cloud companies in general is that their builders knew at the outset that they'd have to integrate with larger and older systems," he added. "So they build powerful APIs for the...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 2
10/26/07 4:00 AM PT | CRM Buyer | 1503 Words

Marketing Automation Solutions for Startups, Part...

Denis Pombriant
Marketing Quantification
02/10/16 9:54 AM PT | CRM Buyer | 714 Words

The advance was in no small part due to the advances in marketing automation , and the marketing revolution is not over by a long shot. However, I think we're bumping up against a ceiling, and the improvements we can expect that make marketing...

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What's most likely to cost a company your customer loyalty?
a major product fail
major unethical corporate behavior
public advocacy of social or political views I oppose
a really bad customer service experience
stagnation -- I'm attracted to innovation
none of the above -- I'll stick through thick and thin