E-Commerce Times Talkback

Re: Web Analytics Industry Confronts Cookie-Deletion Trend
Posted by: Keith Regan 2005-05-25 09:22:28

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Few analyst reports hit home as squarely as the recent Jupiter Research study on cookie deletion struck at the heart of the Web analytics industry. Released in March, the report said 39 percent of Web users acknowledged deleting cookies -- code stored on a user's hard drive so that a site they click to in the future will recognize them as return visitors -- at least once a month, with smaller but still significant numbers eliminating them from their computers daily or weekly.

Re: Web Analytics Industry Confronts Cookie-Deletion Trend
Posted by: attyrosa 2005-05-31 09:28:20 In reply to: Keith Regan

Dear Mr. Regan:
Very interesting article. A follow-up on how the deletion of cookies will affect the thousands of merchants that use affiliate marketing to sell goods and services and the hundreds of thousands of publishers that use affiliate marketing to earn money would be great.
- Rich Rosa
http://www.pregio.com

Re: Web Analytics Industry Confronts Cookie-Deletion Trend
Posted by: cdseaman 2005-05-25 09:26:54 In reply to: Keith Regan

I remove most cookies from my system at least daily. I use Cookie Monster and delete all cookies for one-time visits and cookies for sites I don't want to know that I am visiting. I believe I have the right to disallow people from tracking what I'm doing, and if the industries come up with new ways, I rely on other companies to give us new ways to conter them. I use my computer in my own home and do not need people peering in my windows.