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There are four lessons for U.S. firms setting up operations offshore, beginning with the need for good market positioning, having enough American trainers on the ground, emphasizing quality over quantity, and the need to export American corporate culture overseas rather than have offshore facilities adapt to local workplace culture. These lessons are based on the experiences of a Texas firm that built its own call center facility in Islamabad, Pakistan.
Re: Offshore Lessons: the Touchstone Case Study
Posted by: jhelliot 2005-03-30 00:15:53 In reply to: Anthony Mitchell
I'm not convinced by your arguments about imposing culture. Is it not possible that the local business culture may have had valuable lessons that you could take back to the US? In these days of corporate social responsibility, would you not say that includes not trying to force your culture on another region?
Just my thoughts.
Just my thoughts.
