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During the late 1990s, when the online commerce movement was in its infancy, the notion of adding personalization capabilities to one's Web site was a logical extension to the basic concept of online transactions. The premise was simple enough: prompt customers to enter some basic information about their general demographics or personal preferences, or track such information through Web cookies, in order to create a profile that would allow you to create offers and campaigns that met the needs of each customer.
Re: Five Myths in E-Commerce About Personalization
Posted by: bridgetwi 2004-11-22 11:35:08 In reply to: Robert Brazile
Once the wonder of WYSIWYG product development fades, I think we will be using personalization as a functional tool to design to personal preferences and not to include someone's name on a collar
