E-Commerce Times Talkback

Re: IBM Director Bart Lautenbach Forecasts E-Business Future
Posted by: Elizabeth Millard 2004-03-11 11:57:17

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Many signs point toward a bright future for e-business: Online shopping activity is up, holiday seasons are becoming positively merry, and customer service is improving. On the other hand, some customers still fear identity theft, site usability is a continuing issue, and establishing an online brand is far from simple. With such a roller-coaster business, anticipating the next mile of track is no easy task. However, Bart Lautenbach, director of WebSphere Commerce at IBM, had the courage to do some forecasting in an interview with the E-Commerce Times.

Re: IBM Director Bart Lautenbach Forecasts E-Business Future
Posted by: Jim Pflaum 2004-03-11 12:05:54 In reply to: Elizabeth Millard

When I read the headline "IBM Director Forecasts E-Business Future," I was expecting to get some new insights about where IBM sees the e-commerce industry heading. That's what the headline promised, but that's not what Bart Lautenbach delivered.
When Elizabeth Millard asked Mr.Lautenback, "What are the largest general trends you see coming in the next year?", he mostly talked about IT system integration issues, not about general industry trends. Mr. Lautenbach may be a smart guy, but he didn't offer me any new insights about the e-commerce industry's future. Jim Pflaum - Raleigh