E-Commerce Times Talkback

Brick-and-click toy store KB Toys announced Friday that it has purchased the Web site,
name and logo of defunct toy e-tailer eToys at a bankruptcy auction for approximately
US$3.35 million.

Acquiring the eToys name will allow KB Toys to profit from the millions that eToys spent
on online and offline advertising. The site was the second most trafficked during the
2000 holiday season, drawing 21.2 million visitors.