E-Commerce Times Talkback

Re: Corporate Names and the Problem of Googlization
Posted by: Naseem Javed 2003-11-10 06:52:24

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Ever heard, "Did you google today?" or, "Go try googling, and you will find it?" Watch out for this sort of lingo. To most people it may sound like free advertising for Google, but in reality it could be a nightmare for the corporation. Although everyday use of a corporate name likely means the company has achieved significant success, if a company name becomes a verb or a popular dictionary word, it enters the public domain and the company loses its intellectual property rights -- witness Kleenex, Fridge and Hoover, to name just a few.

Re: Corporate Names and the Problem of Googlization
Posted by: Domaine 2003-11-13 13:51:29 In reply to: Naseem Javed

great article, but also didn't Yahoo have a slogan "Do you Yahoo?" or something like that? i am out of the country now and not paying attention, but i do seem to remember that, and it seems an example of the idea that perhaps the boardrooms want the verbing to happen just a little bit, but not cross that dangerous line...