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See Full StoryIn a move to simplify its user interface, search engine Ask Jeeves has announced it will discontinue use of banner ads on all of its Web sites, instead focusing on sponsored searches, paid for by advertisers, to generate revenue. Ask Jeeves has been testing a banner-free site since last summer, according to company spokesperson Carrie Bishop. The move follows Ask Jeeves' recent elimination of interstitials, also known as pop-up ads, from its Web site.
Re: Ask Jeeves Revamps Web Ad Strategy
Posted by: Jim Pflaum 2003-01-08 10:53:18 In reply to: Lisa Gill
I'm pleased to hear that Ask Jeeves and other search services are finally dumping their obtrusive banner and pop-up programs and switching to paid-listing text ad formats. I'm convinced that Google's huge success, contrary to what most analysts may think, may be largely attributed to its uncluttered and clean site design and much less to its marginally better search-return capabilities.
I also think Yahoo's downfall, conversely, resulted from its long delay in adopting a less cluttered site-design. It's true that Yahoo isn't cluttered with flashy banners and irritating pop-ups like many other search engines, but its main index pages, while well organized, are still jampacked full of way too many busy text links, a design flaw that visually overloads search engine users with too much indiscernible text information.
I'm sure that David Ogilvy, legendary founder of Ogilvy & Mather and one of the ad industry's truly great creative visionaries, would have a massive stroke if he could see how today's top ad agencies have turned the Net and most other information mediums into advertising junkyards.
Jim Pflaum - Raleigh, NC
I also think Yahoo's downfall, conversely, resulted from its long delay in adopting a less cluttered site-design. It's true that Yahoo isn't cluttered with flashy banners and irritating pop-ups like many other search engines, but its main index pages, while well organized, are still jampacked full of way too many busy text links, a design flaw that visually overloads search engine users with too much indiscernible text information.
I'm sure that David Ogilvy, legendary founder of Ogilvy & Mather and one of the ad industry's truly great creative visionaries, would have a massive stroke if he could see how today's top ad agencies have turned the Net and most other information mediums into advertising junkyards.
Jim Pflaum - Raleigh, NC
I am also glad that Ask Jeeves has opted to go the non-cluttered way. It has been proven by comapnies like Forrester that text link ads actually receive more click throughs than banner ads. Advertising junkyards is a good term for many sites at this time. The banner, popup and popunder ads are becoming more and more intrusive every day. I don't know about you, but I do not like Flash ads that are out of window with a car or some other graphic floating in front of me while I am trying to look at real content.
