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See Full StoryOf all Yahoo's recent efforts to diversify its revenue base beyond advertising, the company's alliance with SBC to offer co-branded Internet service has raised the most eyebrows. Is Yahoo! on track with its new initiatives, or is it losing the focus that made it a force to be reckoned with in the online arena? Given that the company seems to have righted its fiscal ship, why would it want to jump into the telecom fray, especially at a time when telecom firms are among the only ones to have suffered more than dot-coms?
Re: Yahoo's Surprising Success Strategy
Posted by: mishj 2002-11-07 18:48:53 In reply to: Keith Regan
Definitely Yahoo! pairing up with SBC will give them a 'sitting market' at which to target their products and offerings that their competition have had for some time (MSN and AOL). Yahoo! have done really well so far even without that, so watch what they can do now! ;-)
Re: Yahoo's Surprising Success Strategy
Posted by: mishj 2002-11-07 18:39:52 In reply to: Keith Regan
I have worked for Yahoo! recently and I think there are good reasons to be extremely optimistic about their future position and stock price.
Portals are my main area of interest (see my articles on Informit.com under the Ebusiness section). The Yahoo! Enterprise Services' recent decision to partner with BEA Weblogic and others more strongly, taking the emphasis off of their relationship with Tibco, can only be good for future profits in the Portals area and in the Professional Services area in my opinion.
Within all other areas of Yahoo!, there are drives towards finding ways of creating revenue from all the services offered by Yahoo! and some of these will be exceptionally successful I believe.
I think that EBay should watch its back in the Auctions market as I feel sure Yahoo! will make big inroads in that direction in the near future. I also believe that Yahoo! shops (http://www.yahoo.com/r/s3) will give Amazon Z-Shops a run for its money. Yahoo Bill Pay (http://finance.yahoo.com/bp), though it has limitations right now, will be the leader in the personal billing field I suspect.
Yahoo! Travel (http://www.yahoo.com/r/ta) is set to be extremely successful, as is Yahoo! Personals (http://www.yahoo.com/r/pr) in gaining revenue from the 'young people' market. Yahooligans! (a fantastic portal site for kids, I think it is a classic and much-underestimated) is aimed at capturing the next generation too!!
See, no one is safe!
I believe that, much as IBM was caught out by underestimating Microsoft in the 1980s, and it lost the PC market, we could be about to see a situation whereby Microsoft itself is surprised to lose a great deal of the internet to Yahoo!
Of course, the one thing that may hamper their growth is that I no longer work for them! ;-)
In the US all these services are available already, but the one factor that I think holds back Yahoo! is that it focuses on the US market so strongly - it really should focus on some key other markets also - esp the UK.
If anyone would like any more information on these issues, please contact me. I write articles, give talks and advice on Ebusiness issues.
Thanks
Michelle Johnston
EBusiness Consultant
Portals are my main area of interest (see my articles on Informit.com under the Ebusiness section). The Yahoo! Enterprise Services' recent decision to partner with BEA Weblogic and others more strongly, taking the emphasis off of their relationship with Tibco, can only be good for future profits in the Portals area and in the Professional Services area in my opinion.
Within all other areas of Yahoo!, there are drives towards finding ways of creating revenue from all the services offered by Yahoo! and some of these will be exceptionally successful I believe.
I think that EBay should watch its back in the Auctions market as I feel sure Yahoo! will make big inroads in that direction in the near future. I also believe that Yahoo! shops (http://www.yahoo.com/r/s3) will give Amazon Z-Shops a run for its money. Yahoo Bill Pay (http://finance.yahoo.com/bp), though it has limitations right now, will be the leader in the personal billing field I suspect.
Yahoo! Travel (http://www.yahoo.com/r/ta) is set to be extremely successful, as is Yahoo! Personals (http://www.yahoo.com/r/pr) in gaining revenue from the 'young people' market. Yahooligans! (a fantastic portal site for kids, I think it is a classic and much-underestimated) is aimed at capturing the next generation too!!
See, no one is safe!
I believe that, much as IBM was caught out by underestimating Microsoft in the 1980s, and it lost the PC market, we could be about to see a situation whereby Microsoft itself is surprised to lose a great deal of the internet to Yahoo!
Of course, the one thing that may hamper their growth is that I no longer work for them! ;-)
In the US all these services are available already, but the one factor that I think holds back Yahoo! is that it focuses on the US market so strongly - it really should focus on some key other markets also - esp the UK.
If anyone would like any more information on these issues, please contact me. I write articles, give talks and advice on Ebusiness issues.
Thanks
Michelle Johnston
EBusiness Consultant
Ms. Johnston... I am a student at the University of Texas - Pan American. For my management class, I am researching ways Yahoo! could continue to increase it's involvement in global market strategy. You gave a lot of ways they are making their presence known, but what makes them really stand out globally? What makes them so different from ebay? or from amazon? or the personals you mentioned? It's been interesting to learn of the laws any company has to adhere to when they market their product in another country. Any thoughts/insights would be tremendously helpful. Thanks!!!
