Headline FeedsE-Commerce Times Talkback
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See Full StoryRetail is like football. Even though the game has four quarters of equal length, how a
team plays in the final 15 minutes often has a lot more to do with the outcome. So too in
retail sales, where the last 12 weeks of the year do more to determine the final score
than any other timeframe on the calendar. But for e-tailers, the final quarter is even
shorter.
Re: Fourth-and-Goal for E-Commerce
Posted by: Keith Goldsmith 2001-12-20 19:28:42 In reply to: Keith Regan
E-Commerce makes instant interactive marketing a
feasible technique. Therefore product and market
research investigation can be built into commerce.
Product design can proceed thanks to feedback from
customers using present technologies to fuel progress.
The marketplace thus provides daily verifications
of its satisfaction with the products being used.
Evaluations of every purchase can guide production
on the basis of both attractiveness and efficacies.
feasible technique. Therefore product and market
research investigation can be built into commerce.
Product design can proceed thanks to feedback from
customers using present technologies to fuel progress.
The marketplace thus provides daily verifications
of its satisfaction with the products being used.
Evaluations of every purchase can guide production
on the basis of both attractiveness and efficacies.
