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See Full StoryBy all accounts, lots of people are buying lots of items online. And
luckily for e-commerce, the menu of products that people will buy,
sight unseen, seems to be expanding. So why are so many shoppers
reluctant to buy clothes online?
The obvious answer, of course, is that e-shoppers can't try e-clothes on.
Maybe more so than any other item, every piece of clothing is different
for every person. You even need to try on something as basic and
easy as your Levi 501s periodically to make sure your size hasn't changed.
The facts are simple: billions of dollars have already been spent on clothing over the internet. While a portion of internet shoppers have chosen to not yet purchase clothing over the Web, it is preposterous to predict that apparel over the net is doomed to failure. Catalog shopping does not afford any greater tactile or visual experinece than the internet does. The returns issue is the same for catalog merchants, and yet direct mail now exceeds 15% of all apparel purchases. Would a direct mail pundit be so naive as to claim that apparel sold via direct mail won't work? (Try telling that to L.L. Bean, J. Crew and Land's End.)
Of course there are limitations to being able to see, smell, feel and taste items that are sold on the web, just as there are the same limitations on items sold over the phome or by mail. To draw broad conlclusions about the relative success of those types of ventures from this single observation is both naive and incorrect.
A greater danger to ecommerce is allowing commnetators who do not have a deep understanding of the issues facing etailers to publish.
In the race to get through the day and get everything we all need to get done, mail order whether on paper or online is here to stay. Let's also, not forget that the Internet is still in it's infancy and is growing rapidly. I'd say we are making significant strides, and all realize there is lots of room for improvement.
Hesitant shoppers ... especially women, for whom apparel sizes typically vary from manufacturer to manufacturer ... can be enticed to shop at the online outlets of retailers whose clothes they've already had the opportunity to try on.
Once you're an established Talbot's, or Gap, or Ann Taylor shopper, you can feel pretty confident about the fit of their clothes. Venture to a BlueFly or other e-tailer with multiple brands and designs, and your confidence level plummets. These guys REALLY need to develop the usable "bells and whistles" for virtual fitting rooms, etc.
www.americanfitclothing.com that offers pants and jeans custom made, you select style, fabric, color, and your measurements, they made a pair of pants for me that fits my body with my name on it. i think the real winners in eretail would be companies that give customers a service they can not get anywhere else.
sheri
Moreover most of the people round the world prefer free style readymade dresses which do not fit exactly as the stitched dress and this free style (M, L, L,XL,XXL) dress can be bought online conveniently .
I have developed a patent-pending way to photo-realistically simulate how clothes will look and fit on specific individuals in real-time over the Internet.
This personalization and the benefits of trying on clothes with the convenience and privacy benefits of the Net can help online clothing sales.
David Hoo
860 675 4635
DhooBiz@aol.com
