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See Full StoryDoes anybody remember the DotComGuy? How about IUMA? Or even the e-Cavemen? Last year,
the Net was inundated with publicity stunts and name games aimed at driving Net-weary
consumers online. It seemed as if there would be no end to the creativity
and scope of the e-commerce publicity stunts. But take a look throughout the dot-com
landscape today and the only stunts you will find are companies managing to survive
online without making a profit.
Re: Whatever Happened to Dot-Com Stunts?
Posted by: mary 2001-12-31 19:16:26 In reply to: Michael Mahoney
One of the VOIP type new companies supposedly was giving away a BMW. About a year ago I'd get emails from this company
with updates on what they were doing, asking for names/email addresses of people I knew
who might want to know about their service, etc. NEVER heard who (if anyone) got the BMW
that was supposed to be given away last April and then they shifted from a consumer-based service to a company out for corporate customers. A big 'bait and switch' after
they touted themselves one way and got tons of publicity as a company focused on being
a wonderful service to the general population. I can understand shifting their plan if it became clear
that to make profits they had to change, but WHY did they not have enough respect
for those who originally helped them test their product and offer names to them to have the decency to
inform us of who won the car and why they were changing tacks?
with updates on what they were doing, asking for names/email addresses of people I knew
who might want to know about their service, etc. NEVER heard who (if anyone) got the BMW
that was supposed to be given away last April and then they shifted from a consumer-based service to a company out for corporate customers. A big 'bait and switch' after
they touted themselves one way and got tons of publicity as a company focused on being
a wonderful service to the general population. I can understand shifting their plan if it became clear
that to make profits they had to change, but WHY did they not have enough respect
for those who originally helped them test their product and offer names to them to have the decency to
inform us of who won the car and why they were changing tacks?
Re: Whatever Happened to Dot-Com Stunts?
Posted by: Randy 2001-11-16 19:13:05 In reply to: Michael Mahoney
interesting that Quixtar.com made over $816 million this last year with no advertising, a 57% increase over the previous year. So dot-com does work, you just got to have the right vehicle!
I heard that Surprise.com got a lot more traffic by paying for search engine optimization than by paying employees to do stunts (like put Surprise.com toilet paper into stalls at industry conferences).
