Headline FeedsE-Commerce Times Talkback
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See Full StoryIn an exclusive interview with the E-Commerce Times, Oracle senior vice president and
chief marketing officer Mark Jarvis attributed the company's online marketing success to
its use of exhaustive scientific measurement and data analysis. Most importantly, he
said, Oracle does not turn to advertising agencies to mount and track campaigns, but keeps the
entire process in-house.
Re: I-Marketing Interview: Oracle
Posted by: GM Pressault 2001-11-13 16:08:57 In reply to: Clare Saliba
Mark Jarvis is out to lunch or soon out of a job. Then he can write today's version of "On a clear day you can see General Motors er Oracle". What's good for Oracle is not necessarily good for the rest of the planet. You have to go back to the '60s to see the kind of force feeding Jarvis pretends is marketing.
It's not true that "You put up a Web site with good content on it and customers will come". Build it and they will come does not happen; just ask Webvan, Amazon or any major Web concern who have collectively spent billions to generate traffic on their sites.
Mark, like it or not, most marketing will remain push-based. You constantly have to push out messages to get the customers to respond, to react. Unless you have an on-going relationship with people or companies, they just don't wake up in the morning with an urge to visit Oracle or any other site unless they've been prompted.
It's not true that "You put up a Web site with good content on it and customers will come". Build it and they will come does not happen; just ask Webvan, Amazon or any major Web concern who have collectively spent billions to generate traffic on their sites.
Mark, like it or not, most marketing will remain push-based. You constantly have to push out messages to get the customers to respond, to react. Unless you have an on-going relationship with people or companies, they just don't wake up in the morning with an urge to visit Oracle or any other site unless they've been prompted.
Re: I-Marketing Interview: Oracle
Posted by: Fellini Mugs 2001-11-13 19:06:58 In reply to: GM Pressault
GM,
I agree with you. Unfortunately this company has management (read Larry Ellison) that has an unprecedented ego.
As they say, #!$@%$@ trickles down, so it is no surprise that Jarvis would speak the way he does.
Read the interview and there is an overt arrogance that is mind boggling.
