E-Commerce Times Talkback

Re: E-Tailers Dangle 3D Imaging To Convert Surfers to Buyers
Posted by: Michael Mahoney 2001-09-20 12:34:55

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How many times have you stopped just short of completing an online order because you were
not sure of a product's size, color or overall look? If you're like most online consumers,
the answer is probably: many, many times. And e-tailers know it.

As a possible solution, many e-tailers are turning to the latest in product visualization
software, which offers e-shoppers the ability to rotate and view a product image online,
as well as the ability to zoom in close on product features, in an attempt to improve
sales and enhance customer shopping experiences.

Re: E-Tailers Dangle 3D Imaging To Convert Surfers to Buyers
Posted by: Martin 2001-10-04 06:58:21 In reply to: Michael Mahoney

That's all nice and will undoubtedly benefit the business and the consumer. However, I have seen so many sites where even the written information is too scarce, e.g. VCRs with 5 lines of description that I am wondering whether the technology change will be enough... Much more important is to have a proper process of maintaining the product information on the web and also capture feedback about it's "perceived" deficiencies.