E-Commerce Times Talkback

Re: Gator.com Lawsuit Escalates Online Ad Controversy
Posted by: Clare Saliba 2001-08-29 13:29:42

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Firing back at critics who contend that its advertising software uses illegal
delivery tactics, Gator.com said Tuesday it has filed a lawsuit against one of its most
vociferous detractors, the Interactive Advertising Bureau (IAB), asking a U.S.
court to declare that the trade group's charges are "unfounded."

The IAB has argued that Gator's updated software essentially poaches advertising on other
sites, by subverting those paid-for online ads with alternative ads of Gator's own
choosing.

Re: Gator.com Lawsuit Escalates Online Ad Controversy
Posted by: Bruno 2001-08-29 13:32:44 In reply to: Clare Saliba

I think this is an interesting case. Of course, it's hard to have any sympathy for Gator.com - just the word "pop-up" makes my skin crawl. But I don't think judges care about that.

I think the online ad controversy -- and to some extent, the spam controversy -- will be shaped by the adoption of broadband. The faster this stuff arrives and the easier it is to delete, the less users will be annoyed by it, I think.