E-Commerce Times Talkback

Re: I-Marketing Interview: Orbitz
Posted by: Clare Saliba 2001-08-22 09:37:09

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In a recent interview with the E-Commerce Times, Michael Sands, vice
president of marketing for Orbitz, discussed the benefits associated
with marketing efforts on the Internet, where a campaign's performance
can continuously be evaluated.

Far from being a "dead" medium, Sands asserted, online advertising
remains far ahead of the curve and holds a number of
important lessons for offline marketers.

Orbitz Misses an Online Marketing Opportunity
Posted by: christofer 2009-09-03 12:02:41 In reply to: Clare Saliba

While online marketing does work very well for Orbitz, they seem to miss opportunities at targeting and unique tie-ins that only the internet can offer.

For example, I recently encountered a Orbitz ad in the form of a mini-golf pop-up window which had nothing to do with golf-related travel (which I have an occasion to do these days). A missed opportunity for Orbitz.

I wrote more about it here: http://bit.ly/8gzDXa