Headline FeedsE-Commerce Times Talkback
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See Full StoryThe Interactive Advertising Bureau (IAB) announced voluntary guidelines for advertisers
using larger banner ads, pop-ups, and other forms of rich media advertising Monday.
The IAB said the new guidelines would help marketers leverage the unique marketing
characteristics of the Internet while keeping their costs in line.
I hope the industry responds to your attempts to set reasonable and sane rules. I only wish you had taken it the obvious one step forward: ban the "pop-under" ads. Hopefully, the strong negative reaction these generate will quickly make them obsolete. Are there any stats showing this?
