E-Commerce Times Talkback
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Although consumer-oriented portals in Latin America play an "important role"
in converting Web users to online buyers, the majority of local and regional
portals still have a long way to go before they become a viable e-commerce
force, according to a new report released Thursday by research firm
International Data Corp. (IDC).
The report warned that the failure of portals to beef up their
online shopping capabilities -- and meet surging consumer
demand -- will have a chilling effect on the overall growth of e-commerce
in Latin America.
Posted by: Peter Kearney 2001-03-19 22:30:11 In reply to: ECT News
I am unfortunately ignorant of South America. Does the region suffer from major infrastructure problems,lack of will in Governments, lack of credit card ownership, banks that just don't get it, a culture that does not buy things in a non face to face environment ( I know this point has definitely slowed the take up of e-commerce in my home country Australia).
Any comments would be great. Having been involved in building e-commerce enabled portals, I'd love to know what's holding them back in South America.
Regards
Peter Kearney
www.ecompublishing.com
Posted by: Alberto 2001-03-16 22:15:43 In reply to: ECT News
If the authors of the study had taken off their cultural-bias blindfolds, maybe (I'm guessing here) they would have noticed that AOL Latin America represents less than 2% of all active web-access accounts, and only because they're counting the 33% of its users currently trying their service for free for 3 months!
C'mon: give US a break!

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