E-Commerce Times Talkback

Re: DVR Market Penetration: Riding a Provider-Powered Wave
Posted by: John P. Mello Jr. 2007-09-28 08:13:55

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Consumers are beginning to embrace digital video recorders as they once did VCRs. A scant two years ago, only one American household in 13 had one of the gadgets. Now they're in one in five homes, according to the latest figures from the Leichtman Research Group, of Durham, N.H. What's more, by 2011, LRG predicts DVRs will be in 60 million homes, or about 50 percent of all U.S. households. "Cable and satellite TV companies are driving the penetration of DVRs into the home," LRG President Bruce Leichtman told the E-Commerce Times.

Re: DVR Market Penetration: Riding a Provider-Powered Wave
Posted by: fergdoug 2007-09-28 08:23:23 In reply to: John P. Mello Jr.

Not sure why Leichtmann assumes heavy penetration will bring no change in viewing because people "only record five shows a week." First, live TV is a small proportion of viewing, so those five shows will cancel out impulse viewing. Second, people will learn to fast-forward through all the ads, which will kill TV, just as adblockplus will kill internet ads.