E-Commerce Times Talkback

Re: Data Mining: Where Legality and Ethics Rarely Meet
Posted by: Kelly Shermach 2006-08-27 02:56:39

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More than ever, knowingly or unknowingly, consumers disseminate personal data in daily activities. Credit and debit card transactions, ATM visits, Web site browsing and purchases -- even mobile phone use -- all generate data downloaded for analysis and customer profiling. Collectors may use this data to enhance customers' experience, but may also share information with marketers more focused on customer acquisition.

Re: Data Mining: Where Legality and Ethics Rarely Meet
Posted by: mroonie 2006-09-11 11:25:16 In reply to: Kelly Shermach

This is definitely an issue that comes up in the latest news on Patricia Dunn and Hewlett Packard, except this is data mini for fellow co-worker information. There lies a thin line between legal and ethical when considering what she did. Aren't there laws against how both employee and customer data is accessed and used? Some form of consent should have been given to employee during hire or customer during sign up about the rules regarding access of personal information.