E-Commerce Times Talkback
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See Full StoryLike many regretful TV viewers, I missed the first season of "The Sopranos" on HBO. Not to
worry, since the whole season is available for sale on videotape. I decided to use an
online shopping bot to find the best price after it became clear that I was going to spend
at least US$100 in a brick-and-mortar store.
In the last couple of years, I have become a big fan of bots, having successfully
purchased a PalmPilot, a personal CD player, CDs and a number of other items found through
using bots. That's why it's so hard to understand why shopping bots are struggling. The
concept of having an electronic wizard scour the Internet for the best
price on an item I want to buy should be as hot as it gets.
Posted by: rocki hernande 2001-07-17 21:24:57 In reply to: ECT News
Posted by: Paul 2001-07-18 14:35:29 In reply to: rocki hernande
Posted by: WayneSh21 2003-08-01 13:28:20 In reply to: Paul
Posted by: Peter Parrish 2001-07-16 11:52:22 In reply to: ECT News
Ditto the crashing e-marketplaces. Same problem. Successful supply chain needs the handshake, not just the lowest price.
The Internet works to extend and enhance established and traditional relationships. It is never going to succeed at faceless, impassive connection. Society doesn't live that way.
Posted by: Colin 2001-07-13 21:01:17 In reply to: ECT News
Just a thought.
Posted by: Bob Jeffers 2001-07-16 11:21:20 In reply to: Colin
Posted by: Rich McMahon 2001-07-16 18:30:11 In reply to: Bob Jeffers
Bots' relationship to most e-tailers will be antagonistic. Accept it.
Bending over backwards to accomodate e-tailers is self-defeating.
Best bet is to embrace a subscription model, paid for by consumers.
Must first achieve strong brand recognition, for example, thru alliances with
consumer advocacy vehicles such as Consumer Reports. Must
then combine with impeccable ability to showcase vendors offering products'
LOWEST PRICES - no kidding, no fooling, no compromise.
Posted by: dotcommaven 2001-07-16 12:57:42 In reply to: Bob Jeffers
o Consumers rarely go for the cheapest, but they want to make sure they're not getting ripped off or unaware of a sale
o Dealtime and mySimon acquisition costs for customers are still too high to be offset by merchant commissions
o CNet Shopper.com should be included on this list -- and they make a ton of $$
o All of the bots provide the best 'buying' experience, but not a great 'shopping' experience. If they could bring their expertise to the point of purchase at an e-tailer, the consumer would be best served
o The use of bots is the first step in an evolution towards dynamic pricing. Imagine a day when you want to buy something, are recognized as an important current/potential customer, and your purchase is dynamically priced. The money that would have been spent in a shotgun marketing strategy is instead finely spent on a single customer.
o Most e-tailers should be excited to be in the bot hunt, it's their most efficient customer acquisition channel -- and the commissions they pay should still yield a transactional profit.
Let me know your thoughts....
I believe she is missing the point here. Bots are not about point of purchase. Bots are about service, and in the process they have hit on a clever way to maximize the use of electronics for profit. I agree with everything she said except this one point.
Also, all of these people who are saying bots are dooomed are way off the mark...I think Internet consumers are looking for whatever might help them find what they're looking for, the right brand at the best price. What's the big mystery here and why would comparison shopping disappear?

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