E-Commerce Times Talkback

Re: Millennials Pose Challenge for Marketers
Posted by: John P. Mello Jr. 2006-08-04 19:47:38

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Reaching the Millennial Generation -- a label nailed to nine- to 28-year-olds, a group which, at some 79 million in the United States, is larger than the Baby Boomers -- poses some real challenges for marketers, especially marketers entrenched in their mass media ways. "The key thing to recognize when marketing to this generation is that it has seen more marketing, more advertising, more hype starting at a younger age and in a more pervasive way than any other generation," Kari Chisholm, president of Mandate Media in Portland, Ore., told the E-Commerce Times.

A marketing lesson from the Obama campaign
Posted by: thedailyanchor 2009-01-19 09:15:24 In reply to: John P. Mello Jr.

The Obama Campaign hit home with the Millenials and they def helped push him over the edge. If you're marketing to that age range then take some tips from his campaign staff...

http://www.thedailyanchor.com/2009/01/19/marketing-to-millennials-a-lesson-learned-from-barack-obama/